Positive practices: Difference between revisions
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Subscription vs one purchase, expanded, tone change |
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===One-time | |||
===Subscription or single purchase=== | |||
Subscriptions prioritize continuous access and updates, while one-time purchases emphasize upfront ownership. | |||
====One-time==== | |||
:A single payment granting permanent ownership or access to a physical product or lifetime software license. | |||
::'''Positives'''<ref name=":SubOne">{{Cite web |last=Fernandes |first=Lauren |date=February 6, 2024 |title=Consumer Outlook 2024 |url=https://nielseniq.com/global/en/insights/report/2024/consumer-outlook-2024-6-consumer-sentiment-driven-strategies-to-drive-growth-and-capture-spending/ |website=Nielsen IQ }}</ref><ref name=":SubTwo">{{Cite web |last=Goodbread |first=Justin |date=October 27, 2023 |title=The Truth About Recurring Revenue |url=https://www.forbes.com/councils/forbesfinancecouncil/2023/10/27/the-truth-about-recurring-revenue/ |website=Forbes }}</ref> | |||
::*No long-term financial commitment required. | |||
::*No ongoing costs allows customers to avoid recurring fees. | |||
::*The users retains access indefinitely without dependency on the provider. | |||
::'''Negatives'''<ref name=":SubOne"></ref><ref name=":SubTwo"></ref> | |||
::*Higher initial cost may deter budget-conscious buyers. | |||
::*Limited updates and future improvements may require additional purchases. | |||
::*Businesses rely on new sales for sustained income. | |||
====Subscription==== | |||
:Recurring monthly or annual payments provide ongoing access to a product or service. | |||
::'''Positives'''<ref name=":SubOne"></ref><ref name=":SubTwo"></ref> | |||
::*Lower entry cost spreads payments over time, making services more accessible. | |||
::*Subscribers receive continuous updates, ongoing improvements, and support. | |||
::*Businesses get a predictable recurring revenue stream from recurring payments. | |||
::'''Negatives'''<ref name=":SubOne"></ref><ref name=":SubTwo"></ref> | |||
::*Long-term cost may become more expensive over time than a one-time purchase. | |||
::*Ongoing commitment requires active cancellation to stop payments. | |||
::*Subscription fatigue may cause consumers to feel overwhelmed by multiple recurring charges. | |||
====Considerations for subscription plans==== | ====Considerations for subscription plans==== | ||
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Services that run exclusively online innately allow the company to have more control over how their product operates and are received. This form of control can lead to changes in the product that can improve it, but can otherwise also introduce a myriad of issues such as incompatibility and the removal of functionality. Digital goods that are completely operational offline allow the consumer to decide how long those goods will be used. As long as the downloaded product can be stored and correctly rendered, it has no expiration. | Services that run exclusively online innately allow the company to have more control over how their product operates and are received. This form of control can lead to changes in the product that can improve it, but can otherwise also introduce a myriad of issues such as incompatibility and the removal of functionality. Digital goods that are completely operational offline allow the consumer to decide how long those goods will be used. As long as the downloaded product can be stored and correctly rendered, it has no expiration. | ||
==== | ====Considerations for online services==== | ||
*Is this product made for online connectivity and interaction? | *Is this product made for online connectivity and interaction? |