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===Business model===
===Business model===
DuckDuckGo primarily generates revenue through showing ads in the search results. The advertisements are only indicative of the keywords used in the search.<ref> https://umatechnology.org/the-truth-about-duckduckgo-monetization/</ref> In addition to this, DuckDuckGo also earns income from subscription fees paid to access its Privacy Pro feature.<ref> https://duckduckgo.com/duckduckgo-help-pages/privacy-pro </ref> This subscription sells DuckDuckGo VPN, Personal Information Removal, Identity Theft Restoration, and Advanced AI models<ref>{{Cite web |last=Weinberg |first=Gabriel |date=4 Sep 2025 |title=The DuckDuckGo subscription now includes more advanced AI chat models, along with VPN & more |url=https://spreadprivacy.com/ai-subscription/ |url-status=live |access-date=21 Nov 2025 |website=spreadprivacy.com}}</ref>
DuckDuckGo primarily generates revenue through showing ads in the search results. The advertisements are only indicative of the keywords used in the search.<ref> https://umatechnology.org/the-truth-about-duckduckgo-monetization/</ref> In addition to this, DuckDuckGo also earns income from subscription fees paid to access its Privacy Pro feature.<ref> https://duckduckgo.com/duckduckgo-help-pages/privacy-pro </ref> This subscription sells DuckDuckGo VPN, Personal Information Removal, Identity Theft Restoration, and Advanced AI models.<ref>{{Cite web |last=Weinberg |first=Gabriel |date=4 Sep 2025 |title=The DuckDuckGo subscription now includes more advanced AI chat models, along with VPN & more |url=https://spreadprivacy.com/ai-subscription/ |url-status=live |access-date=21 Nov 2025 |website=spreadprivacy.com}}</ref>


===Market control===
===Market control===