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===Price gouging individual or specific consumer groups===
===Price gouging individual or specific consumer groups===
With specific apps that you buy stuff from may collect your data without your consent. This allows companies to charge more for the same items that you may buy again later on. These apps likely also share this type of purchase history with other providers that share similar products for profit.<ref>https://www.forbes.com/sites/advisor/2024/12/09/are-airlines-spying-on-you-the-hidden-costs-of-surveillance-pricing-and-how-to-avoid-them/</ref>
With specific apps that you buy stuff from may collect your data without your consent. This allows companies to charge more for the same items that you may buy again later on. These apps likely also share this type of purchase history with other providers that share similar products for profit.<ref>https://www.forbes.com/sites/advisor/2024/12/09/are-airlines-spying-on-you-the-hidden-costs-of-surveillance-pricing-and-how-to-avoid-them/ |archive-url=https://web.archive.org/web/20250927110156/https://www.forbes.com/sites/advisor/2024/12/09/are-airlines-spying-on-you-the-hidden-costs-of-surveillance-pricing-and-how-to-avoid-them/ |archive-date=27 Sep 2025</ref>


===Targeted smart pricing with AI===
===Targeted smart pricing with AI===
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==Examples==
==Examples==
[[Walmart]] & Kroger plans of using smart pricing or "surge pricing"<ref name="WalmartSurge">[https://www.dailydot.com/news/walmart-surge-pricing/ Walmart Surge Pricing]</ref> on its in-person retail products.  Walmart denies this claim.<ref name="WalmartLabels">[https://www.msn.com/en-us/money/companies/walmart-is-replacing-its-price-labels-with-digital-screens-but-the-company-swears-it-won-t-use-it-for-surge-pricing Walmart Denies Surge Pricing]</ref>
[[Walmart]] & Kroger plans of using smart pricing or "surge pricing"<ref name="WalmartSurge">[https://www.dailydot.com/news/walmart-surge-pricing/ Walmart Surge Pricing] |archive-url=https://web.archive.org/web/20251203094358/https://www.dailydot.com/news/walmart-surge-pricing/ |archive-date=3 Dec 2025</ref> on its in-person retail products.  Walmart denies this claim.<ref name="WalmartLabels">[https://www.msn.com/en-us/money/companies/walmart-is-replacing-its-price-labels-with-digital-screens-but-the-company-swears-it-won-t-use-it-for-surge-pricing Walmart Denies Surge Pricing]</ref>


[[Cloudflare]] charging you higher rates for the same plan as other users.  
[[Cloudflare]] charging you higher rates for the same plan as other users.