Ubisoft: Difference between revisions - Consumer_Action

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Ubisoft's CEO, Yves Guillemot, has repeatedly stated that "games-as-a-service" is the future of the gaming industry,<ref>https://kotaku.com/top-video-game-companies-wont-stop-talking-about-games-1795663927</ref> and Ubisoft's director of subscriptions, Philippe Tremblay, said that players should get used to not owning their games.<ref>https://www.ign.com/articles/ubisoft-exec-says-gamers-need-to-get-comfortable-not-owning-their-games-for-subscriptions-to-take-off</ref> These comments have been met with criticism, particularly when juxtaposed with decisions like the shutdown of ''The Crew'' and the introduction of NFT's (Non-fungible tokens) into Ubisoft’s business model.

On January 15, 2024, Ubisoft's director of subscriptions, Philippe Tremblay, was interviewed by [http://www.gamesindustry.biz gamesindustry.biz]. During this interview, Tremblay made the following comment on ownership:<blockquote>"One of the things we saw is that gamers are used to, a little bit like DVD, having and owning their games. That's the consumer shift that needs to happen. They got comfortable not owning their CD collection or DVD collection. That's a transformation that's been a bit slower to happen [in games]. As gamers grow comfortable in that aspect… you don't lose your progress. If you resume your game at another time, your progress file is still there. That's not been deleted. You don't lose what you've built in the game or your engagement with the game. So it's about feeling comfortable with not owning your game."<ref>https://www.gamesindustry.biz/the-new-ubisoft-and-getting-gamers-comfortable-with-not-owning-their-games</ref></blockquote><references /><blockquote></blockquote>

On January 15, 2024, Ubisoft's director of subscriptions, Philippe Tremblay, was interviewed by [http://www.gamesindustry.biz gamesindustry.biz]. During this interview, Tremblay made the following comment on ownership:<blockquote>"One of the things we saw is that gamers are used to, a little bit like DVD, having and owning their games. That's the consumer shift that needs to happen. They got comfortable not owning their CD collection or DVD collection. That's a transformation that's been a bit slower to happen [in games]. As gamers grow comfortable in that aspect… you don't lose your progress. If you resume your game at another time, your progress file is still there. That's not been deleted. You don't lose what you've built in the game or your engagement with the game. So it's about feeling comfortable with not owning your game."<ref>https://www.gamesindustry.biz/the-new-ubisoft-and-getting-gamers-comfortable-with-not-owning-their-games</ref></blockquote>

== References ==

[[Category:Companies]]

[[Category:Online Services Companies]]

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 Ubisoft's CEO, Yves Guillemot, has repeatedly stated that "games-as-a-service" is the future of the gaming industry,<ref>https://kotaku.com/top-video-game-companies-wont-stop-talking-about-games-1795663927</ref> and Ubisoft's director of subscriptions, Philippe Tremblay, said that players should get used to not owning their games.<ref>https://www.ign.com/articles/ubisoft-exec-says-gamers-need-to-get-comfortable-not-owning-their-games-for-subscriptions-to-take-off</ref> These comments have been met with criticism, particularly when juxtaposed with decisions like the shutdown of ''The Crew'' and the introduction of NFT's (Non-fungible tokens) into Ubisoft’s business model.
-On January 15, 2024, Ubisoft's director of subscriptions, Philippe Tremblay, was interviewed by [http://www.gamesindustry.biz gamesindustry.biz]. During this interview, Tremblay made the following comment on ownership:<blockquote>"One of the things we saw is that gamers are used to, a little bit like DVD, having and owning their games. That's the consumer shift that needs to happen. They got comfortable not owning their CD collection or DVD collection. That's a transformation that's been a bit slower to happen [in games]. As gamers grow comfortable in that aspect… you don't lose your progress. If you resume your game at another time, your progress file is still there. That's not been deleted. You don't lose what you've built in the game or your engagement with the game. So it's about feeling comfortable with not owning your game."<ref>https://www.gamesindustry.biz/the-new-ubisoft-and-getting-gamers-comfortable-with-not-owning-their-games</ref></blockquote><references /><blockquote></blockquote>
+On January 15, 2024, Ubisoft's director of subscriptions, Philippe Tremblay, was interviewed by [http://www.gamesindustry.biz gamesindustry.biz]. During this interview, Tremblay made the following comment on ownership:<blockquote>"One of the things we saw is that gamers are used to, a little bit like DVD, having and owning their games. That's the consumer shift that needs to happen. They got comfortable not owning their CD collection or DVD collection. That's a transformation that's been a bit slower to happen [in games]. As gamers grow comfortable in that aspect… you don't lose your progress. If you resume your game at another time, your progress file is still there. That's not been deleted. You don't lose what you've built in the game or your engagement with the game. So it's about feeling comfortable with not owning your game."<ref>https://www.gamesindustry.biz/the-new-ubisoft-and-getting-gamers-comfortable-with-not-owning-their-games</ref></blockquote>
+== References ==
+<references /><blockquote></blockquote>
 [[Category:Companies]]
 [[Category:Online Services Companies]]