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[[wikipedia:IFTTT|'''IFTTT''']] is a simple automation tool and company founded by Linden Tibbets, Jesse Tane, and Alexander Tibbets in December 2010. In June 2012, the service entered the [[Internet of things]] market by integrating with [[Wemo|Belkin Wemo]] devices.  
[[wikipedia:IFTTT|'''IFTTT''']] is a simple automation tool and company founded by Linden Tibbets, Jesse Tane, and Alexander Tibbets in December 2010. In June 2012, the service entered the [[Internet of things]] market by integrating with [[Wemo|Belkin Wemo]] devices.  
==Consumer impact summary==
==Consumer impact summary==
Initially, revenue for IFTTT came from platform partners who wanted their products included to the service.<ref>{{Cite web |date=2016-11-02 |title=IFTTT Opens Partner Platform; Introduces Applets |url=https://uk.finance.yahoo.com/news/ifttt-opens-partner-platform-introduces-160000560.html |website=Yahoo Finance}}</ref> In 2020, the company transitioned to a subscription model, limiting the custom applets of non-paying users.<ref>{{Cite web |last=Charlton |first=Alistair |date=2020-09-10 |title=IFTTT is no longer free for many users: What new Pro subscription means for your smart home |url=https://www.gearbrain.com/ifttt-pro-subscription-service-explained-2647566439.html |website=Gearbrain}}</ref> As time went on, non-paying users progressively lost features, premium users had to contend with price hikes, and valuable features were gutted.{{citation needed}}
Initially, revenue for IFTTT came from platform partners who wanted their products included to the service.<ref>{{Cite web |date=2016-11-02 |title=IFTTT Opens Partner Platform; Introduces Applets |url=https://uk.finance.yahoo.com/news/ifttt-opens-partner-platform-introduces-160000560.html |website=Yahoo Finance |archive-url=http://web.archive.org/web/20250701115755/https://uk.finance.yahoo.com/news/ifttt-opens-partner-platform-introduces-160000560.html |archive-date=1 Jul 2025}}</ref> In 2020, the company transitioned to a subscription model, limiting the custom applets of non-paying users.<ref>{{Cite web |last=Charlton |first=Alistair |date=2020-09-10 |title=IFTTT is no longer free for many users: What new Pro subscription means for your smart home |url=https://www.gearbrain.com/ifttt-pro-subscription-service-explained-2647566439.html |website=Gearbrain |archive-url=http://web.archive.org/web/20251212132226/https://www.gearbrain.com/ifttt-pro-subscription-service-explained-2647566439.html |archive-date=12 Dec 2025}}</ref> As time went on, non-paying users progressively lost features, premium users had to contend with price hikes, and valuable features were gutted.{{citation needed}}
==Incidents==
==Incidents==
===Discontinued Legacy plan===
===Discontinued Legacy plan===

Revision as of 05:27, 23 February 2026

IFTTT
Basic information
Founded 2010
Legal Structure Private
Industry Computing, Software
Also known as
Official website https://ifttt.com

IFTTT is a simple automation tool and company founded by Linden Tibbets, Jesse Tane, and Alexander Tibbets in December 2010. In June 2012, the service entered the Internet of things market by integrating with Belkin Wemo devices.

Consumer impact summary

Initially, revenue for IFTTT came from platform partners who wanted their products included to the service.[1] In 2020, the company transitioned to a subscription model, limiting the custom applets of non-paying users.[2] As time went on, non-paying users progressively lost features, premium users had to contend with price hikes, and valuable features were gutted.[citation needed]

Incidents

Discontinued Legacy plan

Main article: IFTTT discontinued Legacy plan

In 2023, IFTTT announced changes to its subscription model. Legacy Pro plans were phased out, and users were migrated to a new "Pro+" plan. This change meant higher subscription costs, even for those who had subscribed under the lifetime" pricing guarantee.

References

  1. "IFTTT Opens Partner Platform; Introduces Applets". Yahoo Finance. 2016-11-02. Archived from the original on 1 Jul 2025.
  2. Charlton, Alistair (2020-09-10). "IFTTT is no longer free for many users: What new Pro subscription means for your smart home". Gearbrain. Archived from the original on 12 Dec 2025.