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==Consumer impact summary==
==Consumer impact summary==


=== Freedom ===
===Freedom===
Flo, under their [[proprietary software]] license, restricts the rights to modify, resell, rent, lease, loan, sublicense, distribute, or otherwise transfer rights of the product. <ref name=":1">{{Cite web |date=2025-08-13 |title=Terms of use |url=https://flo.health/terms-of-service |url-status=live |access-date=2025-08-13 |website=flo.health |archive-url=http://web.archive.org/web/20260103092349/https://flo.health/terms-of-service |archive-date=3 Jan 2026}}</ref> A user must also register to use the service.<ref name=":1" />
Flo, under their [[proprietary software]] license, restricts the rights to modify, resell, rent, lease, loan, sublicense, distribute, or otherwise transfer rights of the product. <ref name=":1">{{Cite web |date=2025-08-13 |title=Terms of use |url=https://flo.health/terms-of-service |url-status=live |access-date=2025-08-13 |website=flo.health |archive-url=http://web.archive.org/web/20260103092349/https://flo.health/terms-of-service |archive-date=3 Jan 2026}}</ref> A user must also register to use the service.<ref name=":1" />


Flo can change your password at any time at their discretion. <ref name=":2">{{Cite web |date=2024-09-06 |title=Privacy Policy |url=https://flo.health/privacy-policy |url-status=live |access-date=2025-08-13 |website=flo.health |archive-url=http://web.archive.org/web/20260218151342/https://flo.health/privacy-policy |archive-date=18 Feb 2026}}</ref>
Flo can change your password at any time at their discretion. <ref name=":2">{{Cite web |date=2024-09-06 |title=Privacy Policy |url=https://flo.health/privacy-policy |url-status=live |access-date=2025-08-13 |website=flo.health |archive-url=http://web.archive.org/web/20260218151342/https://flo.health/privacy-policy |archive-date=18 Feb 2026}}</ref>


=== Privacy ===
===Privacy===
Upon a user deactivating, abandoning, or deleting their account, Flo states it will retain some data of the user. <ref name=":2" />
Upon a user deactivating, abandoning, or deleting their account, Flo states it will retain some data of the user. <ref name=":2" />


Flo has been subject to various international lawsuits due to selling information of users without their prior consent. Data was sent to multiple third-parties.<ref name=":3" /><ref name=":4" /><ref name=":5" /><ref name=":6" /><ref name=":7" />
Flo has been subject to various international lawsuits due to selling information of users without their prior consent. Data was sent to multiple third-parties.<ref name=":3" /><ref name=":4" /><ref name=":5" /><ref name=":6" /><ref name=":7" />


=== Market control ===
===Market control===
Flo is the leading menstrual health app on the market as of 2025. <ref>{{Cite journal |date=2025-08-13 |title=Menstrual Health Apps Market Size, Share & Trends Report
Flo is the leading menstrual health app on the market as of 2025. <ref>{{Cite journal |date=2025-08-13 |title=Menstrual Health Apps Market Size, Share & Trends Report |url=https://www.grandviewresearch.com/industry-analysis/menstrual-health-apps-market-report |url-status=live |journal=[[Grand View Research]] |archive-url=http://web.archive.org/web/20250719221009/https://www.grandviewresearch.com/industry-analysis/menstrual-health-apps-market-report |archive-date=19 Jul 2025}}</ref>
Menstrual Health Apps Market Size, Share & Trends Analysis Report By Platform (Android, iOS), By Application (Period Cycle Tracking, Fertility & Ovulation Management, Menstrual Health Management), By Region, And Segment Forecasts, 2025 - 2030 |url=https://www.grandviewresearch.com/industry-analysis/menstrual-health-apps-market-report |journal=[[Grand View Research]] |archive-url=http://web.archive.org/web/20250719221009/https://www.grandviewresearch.com/industry-analysis/menstrual-health-apps-market-report |archive-date=19 Jul 2025}}</ref>


Flo is the fourth-highest profiting health app currently on the market, directly behind [[MyFitnessPal]], reporting US$263m in 2024 alone. <ref>{{Cite web |last=Curry |first=David |date=2025-01-22 |title=Flo Revenue and Usage Statistics (2025) |url=https://www.businessofapps.com/data/flo-statistics/ |url-status=live |access-date=2025-08-13 |website=businessofapps.com |archive-url=http://web.archive.org/web/20240715125413/https://www.businessofapps.com/data/flo-statistics/ |archive-date=15 Jul 2024}}</ref>
Flo is the fourth-highest profiting health app currently on the market, directly behind [[MyFitnessPal]], reporting US$263m in 2024 alone. <ref>{{Cite web |last=Curry |first=David |date=2025-01-22 |title=Flo Revenue and Usage Statistics (2025) |url=https://www.businessofapps.com/data/flo-statistics/ |url-status=live |access-date=2025-08-13 |website=businessofapps.com |archive-url=http://web.archive.org/web/20240715125413/https://www.businessofapps.com/data/flo-statistics/ |archive-date=15 Jul 2024}}</ref>