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{{Main|Advertising overload}}
{{Main|Advertising overload}}


Advertisements are YouTube's primary source of revenue.<ref>{{Cite web |author= |title=How YouTube Works |url=https://www.youtube.com/howyoutubeworks/our-commitments/sharing-revenue/ |website=YouTube |date= |access-date=11 Feb 2026 |url-status=live |archive-url=https://web.archive.org/web/20260101140008/https://www.youtube.com/howyoutubeworks/creator-economy/ |archive-date=1 Jan 2026}}</ref> This has led to advertisements becoming more pervasive on the platform<ref>{{Cite web |last=Brown |first=Jordan |title=Why YouTube Has So Many Ads (and Why There Will Probably Be More) |url=https://www.33rdsquare.com/software-app/why-youtube-has-so-many-ads-and-why-there-will-probably-be-more/ |website=33rd Square |date=20 Jan 2024 |access-date=12 Jul 2025 |url-status=live |archive-url=https://archive.md/0x7Q3 |archive-date=26 Jan 2026}}</ref> such as an increasing number of spaces for static ads, longer ad breaks (which some users have documented being longer than the videos they watch<ref>{{Cite web |last=Siddiqui |first=Aamir |title=Frustrated YouTube viewers seek explanation for hour-long unskippable ads (Updated: Clarification) |url=https://www.androidauthority.com/youtube-long-unskippable-ads-problem-3519957/ |website=Android Authority |date=27 Jan 2025 |access-date=12 Jul 2025 |url-status=live |archive-url=https://web.archive.org/web/20250128162022/https://www.androidauthority.com/youtube-long-unskippable-ads-problem-3519957/ |archive-date=28 Jan 2025}}</ref><ref>{{Cite web |last=Dirscherl |first=Hans-Christian |last2=Lee |first2=Joel |title=Hours-long unskippable ads spotted on YouTube. What’s going on? |url=https://www.pcworld.com/article/2590352/hours-long-unskippable-ads-spotted-on-youtube-whats-going-on.html |website=PCWorld |date=28 Jan 2025 |access-date=11 Feb 2026 |url-status=live |archive-url=https://web.archive.org/web/20250129183554/https://www.pcworld.com/article/2590352/hours-long-unskippable-ads-spotted-on-youtube-whats-going-on.html |archive-date=29 Jan 2025}}</ref> and most prevalent on YouTube TV<ref>{{Cite web |last=Adegbola |first=Anu
Advertisements are YouTube's primary source of revenue.<ref>{{Cite web |author= |title=How YouTube Works |url=https://www.youtube.com/howyoutubeworks/our-commitments/sharing-revenue/ |website=YouTube |date= |access-date=11 Feb 2026 |url-status=live |archive-url=https://web.archive.org/web/20260101140008/https://www.youtube.com/howyoutubeworks/creator-economy/ |archive-date=1 Jan 2026}}</ref> This has led to advertisements becoming more pervasive on the platform<ref>{{Cite web |last=Brown |first=Jordan |date=20 Jan 2024 |title=Why YouTube Has So Many Ads (and Why There Will Probably Be More) |url=https://www.33rdsquare.com/software-app/why-youtube-has-so-many-ads-and-why-there-will-probably-be-more/ |url-status=live |archive-url=https://ghostarchive.org/archive/GjC82 |archive-date=24 Feb 2026 |access-date=12 Jul 2025 |website=33rd Square}}</ref> such as an increasing number of spaces for static ads, longer ad breaks (which some users have documented being longer than the videos they watch<ref>{{Cite web |last=Siddiqui |first=Aamir |title=Frustrated YouTube viewers seek explanation for hour-long unskippable ads (Updated: Clarification) |url=https://www.androidauthority.com/youtube-long-unskippable-ads-problem-3519957/ |website=Android Authority |date=27 Jan 2025 |access-date=12 Jul 2025 |url-status=live |archive-url=https://web.archive.org/web/20250128162022/https://www.androidauthority.com/youtube-long-unskippable-ads-problem-3519957/ |archive-date=28 Jan 2025}}</ref><ref>{{Cite web |last=Dirscherl |first=Hans-Christian |last2=Lee |first2=Joel |title=Hours-long unskippable ads spotted on YouTube. What’s going on? |url=https://www.pcworld.com/article/2590352/hours-long-unskippable-ads-spotted-on-youtube-whats-going-on.html |website=PCWorld |date=28 Jan 2025 |access-date=11 Feb 2026 |url-status=live |archive-url=https://web.archive.org/web/20250129183554/https://www.pcworld.com/article/2590352/hours-long-unskippable-ads-spotted-on-youtube-whats-going-on.html |archive-date=29 Jan 2025}}</ref> and most prevalent on YouTube TV<ref>{{Cite web |last=Adegbola |first=Anu
|title=YouTube tests longer CTV ad breaks |url=https://searchengineland.com/youtube-tests-longer-ad-breaks-ctv-445248 |website=Search Engine Land |date=16 Aug 2024 |access-date=11 Feb 2026 |url-status=live |archive-url=https://web.archive.org/web/20240816143812/https://searchengineland.com/youtube-tests-longer-ad-breaks-ctv-445248 |archive-date=16 Aug 2024}}</ref>), increased ad frequency in videos,<ref>{{Cite web |last=Wright |first=Arol |title=YouTube is Adding Even More Ads |url=https://www.howtogeek.com/youtube-is-adding-even-more-ads/ |website=How-To-Geek |date=26 Apr 2024 |access-date=12 Jul 2025 |url-status=live |archive-url=https://web.archive.org/web/20240426192258/https://www.howtogeek.com/youtube-is-adding-even-more-ads/ |archive-date=26 Apr 2024}}</ref> and poorer quality ads.<ref name=":5">{{Cite web |author=T3rr0r |title=BAD Mobile Game Ads |url=https://www.youtube.com/watch?v=dRjGn54O4Zg |website=YouTube |date=17 Oct 2021 |access-date=12 Jul 2025 |url-status=live |archive-url=https://preservetube.com/watch?v=dRjGn54O4Zg |archive-date=26 Jan 2026}}</ref><ref name=":6">{{Cite web |last=Knoblauch |first=Max |title=Why are mobile game ads so weird and bad? |url=https://sherwood.news/business/mobile-game-ads-industry-fake-misleading/ |website=Sherwood News |date=14 Jun 2024 |access-date=12 Jul 2025 |url-status=live |archive-url=https://web.archive.org/web/20240614151756/https://sherwood.news/business/mobile-game-ads-industry-fake-misleading/ |archive-date=14 Jun 2024}}</ref><ref name=":7">{{Cite web |author=Saberspark |title=The DISGUSTING State of Mobile Game Ads (and why YouTube LOVES IT) |url=https://www.youtube.com/watch?v=KsKlfN9phAs |website=YouTube |date=18 Sep 2021 |access-date=12 Jul 2025 |url-status=live |archive-url=https://preservetube.com/watch?v=KsKlfN9phAs |archive-date=26 Jan 2026}}</ref> Practices are also put into place in order to force non-paying users into seeing these ads as well, such as subscription-gating playing videos in the background.<ref>{{Cite web |author= |title=YouTube Premium |url=https://www.youtube.com/premium?ybp=Sg0IBhIJdW5saW1pdGVk4AEC |website=YouTube |date= |access-date=6 Feb 2026 |url-status=live |archive-url=https://web.archive.org/web/20260206072120/https://www.youtube.com/premium?ybp=Sg0IBhIJdW5saW1pdGVk4AED |archive-date=6 Feb 2026}}</ref>
|title=YouTube tests longer CTV ad breaks |url=https://searchengineland.com/youtube-tests-longer-ad-breaks-ctv-445248 |website=Search Engine Land |date=16 Aug 2024 |access-date=11 Feb 2026 |url-status=live |archive-url=https://web.archive.org/web/20240816143812/https://searchengineland.com/youtube-tests-longer-ad-breaks-ctv-445248 |archive-date=16 Aug 2024}}</ref>), increased ad frequency in videos,<ref>{{Cite web |last=Wright |first=Arol |title=YouTube is Adding Even More Ads |url=https://www.howtogeek.com/youtube-is-adding-even-more-ads/ |website=How-To-Geek |date=26 Apr 2024 |access-date=12 Jul 2025 |url-status=live |archive-url=https://web.archive.org/web/20240426192258/https://www.howtogeek.com/youtube-is-adding-even-more-ads/ |archive-date=26 Apr 2024}}</ref> and poorer quality ads.<ref name=":5">{{Cite web |author=T3rr0r |title=BAD Mobile Game Ads |url=https://www.youtube.com/watch?v=dRjGn54O4Zg |website=YouTube |date=17 Oct 2021 |access-date=12 Jul 2025 |url-status=live |archive-url=https://preservetube.com/watch?v=dRjGn54O4Zg |archive-date=26 Jan 2026}}</ref><ref name=":6">{{Cite web |last=Knoblauch |first=Max |title=Why are mobile game ads so weird and bad? |url=https://sherwood.news/business/mobile-game-ads-industry-fake-misleading/ |website=Sherwood News |date=14 Jun 2024 |access-date=12 Jul 2025 |url-status=live |archive-url=https://web.archive.org/web/20240614151756/https://sherwood.news/business/mobile-game-ads-industry-fake-misleading/ |archive-date=14 Jun 2024}}</ref><ref name=":7">{{Cite web |author=Saberspark |title=The DISGUSTING State of Mobile Game Ads (and why YouTube LOVES IT) |url=https://www.youtube.com/watch?v=KsKlfN9phAs |website=YouTube |date=18 Sep 2021 |access-date=12 Jul 2025 |url-status=live |archive-url=https://preservetube.com/watch?v=KsKlfN9phAs |archive-date=26 Jan 2026}}</ref> Practices are also put into place in order to force non-paying users into seeing these ads as well, such as subscription-gating playing videos in the background.<ref>{{Cite web |author= |title=YouTube Premium |url=https://www.youtube.com/premium?ybp=Sg0IBhIJdW5saW1pdGVk4AEC |website=YouTube |date= |access-date=6 Feb 2026 |url-status=live |archive-url=https://web.archive.org/web/20260206072120/https://www.youtube.com/premium?ybp=Sg0IBhIJdW5saW1pdGVk4AED |archive-date=6 Feb 2026}}</ref>


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===Offline video DRM===
===Offline video DRM===
The YouTube Mobile application permits users with a YouTube Premium subscription to download videos for offline viewing. However, the downloaded content is protected by [[Digital rights management|Digital Rights Management]] (DRM) that requires the application to establish an online connection with YouTube's servers at least once every 48 hours to maintain playback functionality. This requirement is not prominently featured on the primary YouTube Premium marketing page and is detailed instead within the platform's support documentation.<ref name=":0">{{Cite web |author= |title=YouTube Premium |url=https://www.youtube.com/premium |website=YouTube |date= |access-date=2 Feb 2026 |url-status=live |archive-url=https://archive.is/u9yLW |archive-date=11 Nov 2025}}</ref><ref>{{Cite web |author= |title=Watch videos offline on mobile in selected countries and regions |url=https://support.google.com/youtube/answer/6141269 |website=[[Google]] |date=13 Jul 2025 |access-date=11 Feb 2026 |url-status=live |archive-url=https://web.archive.org/web/20250719175650/https://support.google.com/youtube/answer/6141269 |archive-date=19 Jul 2025}}</ref>  
The YouTube Mobile application permits users with a YouTube Premium subscription to download videos for offline viewing. However, the downloaded content is protected by [[Digital rights management|Digital Rights Management]] (DRM) that requires the application to establish an online connection with YouTube's servers at least once every 48 hours to maintain playback functionality. This requirement is not prominently featured on the primary YouTube Premium marketing page and is detailed instead within the platform's support documentation.<ref name=":0">{{Cite web |author= |date= |title=YouTube Premium |url=https://www.youtube.com/premium |url-status=live |archive-url=https://web.archive.org/web/20251111004845/https://www.youtube.com/premium |archive-date=11 Nov 2025 |access-date=2 Feb 2026 |website=YouTube}}</ref><ref>{{Cite web |author= |title=Watch videos offline on mobile in selected countries and regions |url=https://support.google.com/youtube/answer/6141269 |website=[[Google]] |date=13 Jul 2025 |access-date=11 Feb 2026 |url-status=live |archive-url=https://web.archive.org/web/20250719175650/https://support.google.com/youtube/answer/6141269 |archive-date=19 Jul 2025}}</ref>  


Saved videos are forcibly deleted after 29 days. [[Data_lock-in#Videos_downloaded_inside_the_YouTube_app|Data lock-in and proprietary encoding]] prevents the user from making permanent copies of videos, even those licensed under Creative Commons.<ref>{{Cite web |last=Santos |first=Noel |title=Warning: Youtube Premium "Downloads" aren't MP4 Files |url=https://www.virtualcuriosities.com/articles/3383/warning-youtube-premium-downloads-arent-mp4-files |website=Virtual Curiosities |date=7 Dec 2024 |access-date=2 Feb 2026 |url-status=live |archive-url=http://web.archive.org/web/20251126100053/https://www.virtualcuriosities.com/articles/3383/warning-youtube-premium-downloads-arent-mp4-files |archive-date=26 Nov 2025}}</ref><ref>{{Cite web |author=Mental Outlaw |title=Google is Locking Down Android |url=https://www.youtube.com/watch?v=L1S0SiBuJN8 |website=YouTube |date=28 Aug 2025 |access-date=2 Feb 2026 |url-status=live |archive-url=https://preservetube.com/watch?v=L1S0SiBuJN8 |archive-date=29 Aug 2025}}</ref>
Saved videos are forcibly deleted after 29 days. [[Data_lock-in#Videos_downloaded_inside_the_YouTube_app|Data lock-in and proprietary encoding]] prevents the user from making permanent copies of videos, even those licensed under Creative Commons.<ref>{{Cite web |last=Santos |first=Noel |title=Warning: Youtube Premium "Downloads" aren't MP4 Files |url=https://www.virtualcuriosities.com/articles/3383/warning-youtube-premium-downloads-arent-mp4-files |website=Virtual Curiosities |date=7 Dec 2024 |access-date=2 Feb 2026 |url-status=live |archive-url=http://web.archive.org/web/20251126100053/https://www.virtualcuriosities.com/articles/3383/warning-youtube-premium-downloads-arent-mp4-files |archive-date=26 Nov 2025}}</ref><ref>{{Cite web |author=Mental Outlaw |title=Google is Locking Down Android |url=https://www.youtube.com/watch?v=L1S0SiBuJN8 |website=YouTube |date=28 Aug 2025 |access-date=2 Feb 2026 |url-status=live |archive-url=https://preservetube.com/watch?v=L1S0SiBuJN8 |archive-date=29 Aug 2025}}</ref>
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In November 2025, multiple YouTube channels, including Enderman, Scratchit Gaming, and 4096 were reportedly terminated in a massive ban wave under false reasons, such as association with a Japanese-language channel "椛のスターレイル遊び" which translates roughly as "Momiji plays Honkai: Star Rail Adventures," a reference to a Japanese role-playing game. Some have blamed the ban wave on the malfunctions of YouTube's AI-powered moderation system.<ref>{{Cite web |last=Binder |first=Matt |title=Big YouTube channels are being banned. YouTubers are blaming AI. |url=https://mashable.com/article/big-youtube-channels-terminated-creators-blame-ai |website=Mashable |date=4 Nov 2025 |access-date=2 Feb 2026 |url-status=live |archive-url=http://web.archive.org/web/20260221125020/https://mashable.com/article/big-youtube-channels-terminated-creators-blame-ai |archive-date=21 Feb 2026}}</ref>
In November 2025, multiple YouTube channels, including Enderman, Scratchit Gaming, and 4096 were reportedly terminated in a massive ban wave under false reasons, such as association with a Japanese-language channel "椛のスターレイル遊び" which translates roughly as "Momiji plays Honkai: Star Rail Adventures," a reference to a Japanese role-playing game. Some have blamed the ban wave on the malfunctions of YouTube's AI-powered moderation system.<ref>{{Cite web |last=Binder |first=Matt |title=Big YouTube channels are being banned. YouTubers are blaming AI. |url=https://mashable.com/article/big-youtube-channels-terminated-creators-blame-ai |website=Mashable |date=4 Nov 2025 |access-date=2 Feb 2026 |url-status=live |archive-url=http://web.archive.org/web/20260221125020/https://mashable.com/article/big-youtube-channels-terminated-creators-blame-ai |archive-date=21 Feb 2026}}</ref>


=== API restrictions ===
===API restrictions===
In June 2023, YouTube forced Matt Wright, maintainer of the YouTube Metadata tool, to remove the exporting feature which let people export YouTube metadata such as video descriptions into a file. This did not include the videos themselves. It can be assumed that this is the "tip of an iceberg" and YouTube made many such requests without them being publicly documented.<ref>[https://github.com/mattwright324/youtube-metadata/discussions/150 Export Feature? · mattwright324/youtube-metadata · Discussion #150 · GitHub] ([http://web.archive.org/web/20251214094758/https://github.com/mattwright324/youtube-metadata/discussions/150 Archived])</ref>
In June 2023, YouTube forced Matt Wright, maintainer of the YouTube Metadata tool, to remove the exporting feature which let people export YouTube metadata such as video descriptions into a file. This did not include the videos themselves. It can be assumed that this is the "tip of an iceberg" and YouTube made many such requests without them being publicly documented.<ref>[https://github.com/mattwright324/youtube-metadata/discussions/150 Export Feature? · mattwright324/youtube-metadata · Discussion #150 · GitHub] ([http://web.archive.org/web/20251214094758/https://github.com/mattwright324/youtube-metadata/discussions/150 Archived])</ref>