Enshittification: Difference between revisions

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{{Incomplete|Issue 1=Some sections are lacking adequate source population or quality|Issue 2=Some sections are far too brief, or aren't even written|Issue 3=Lack of depth; there's not enough links of data that connects each stage together, not to mention real-world examples of companies going through the full process.}}{{ToneWarning}}

'''Enshittification''', also known as '''crapification''' and '''platform decay''', is a pattern in which two-sided online products and services decline in quality over time. Initially, companies create high-quality offerings to attract users and undercut competition, then they degrade those offerings to better serve business customers, and finally degrade their services to users, business customers and workers to maximize profits for shareholders.

'''[[wikipedia:Enshittification|Enshittification]]''', also known as '''crapification''' and '''platform decay''', is a pattern in which two-sided online products and services decline in quality over time. Initially, companies create high-quality offerings to attract users and undercut competition, then they degrade those offerings to better serve business customers, and finally degrade their services to users, business customers and workers to maximize profits for shareholders.

The term was first coined by tech blogger [[Cory Doctorow]] in November 2022<ref>{{Cite web |last=Doctorow |first=Cory |date=28 Nov 2022 |title=Pluralistic: How monopoly enshittified Amazon/28 Nov 2022 |url=https://pluralistic.net/2022/11/28/enshittification/ |url-status=live |access-date=18 Aug 2025 |website=Pluralistic |archive-url=http://web.archive.org/web/20260216121528/https://pluralistic.net/2022/11/28/enshittification/ |archive-date=16 Feb 2026}}</ref>, popularized by Arun Maini (Mrwhosetheboss)<ref>[https://www.uniladtech.com/news/tech-news/mrwhosetheboss-explains-google-search-broken-715030-20241030 Popular tech YouTuber exposes why 'broken' Google Search is falling apart] ([http://web.archive.org/web/20251117215634/https://www.uniladtech.com/news/tech-news/mrwhosetheboss-explains-google-search-broken-715030-20241030 Archived])</ref><ref>The Internet is starting to Break - Here's Why. - Mrwhosetheboss</ref><ref>Why Google Search is Falling Apart. - Mrwhosetheboss</ref>, and has since gained widespread recognition.<ref>{{Cite web |title=enshittification |url=https://www.merriam-webster.com/slang/enshittification |url-status=live |access-date=18 Aug 2025 |website=Merriam-Webster |archive-url=http://web.archive.org/web/20260222030743/https://www.merriam-webster.com/slang/enshittification |archive-date=22 Feb 2026}}</ref>

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===Erosion of user experiences===

It can cause frustration among customers, for example Netflix has started locking down movies behind expensive plans, so customers are frustrated into subscribing to a more expensive plan.

It can cause frustration among customers, for example [[Netflix]] has started locking down movies behind expensive plans, so customers are frustrated into subscribing to a more expensive plan.

Enshittification can also lead to [[wikipedia:Feature creep|feature creep]] - especially when new features of a product are intended to further lock in users and increase revenue. This creep can lead to an overall reduction in performance due to [[Bloatware|bloat]] and increased complexity, reducing a product's usability. A prime example of feature creep caused in large part by late-stage enshittification is Microsoft Windows.

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 {{Incomplete|Issue 1=Some sections are lacking adequate source population or quality|Issue 2=Some sections are far too brief, or aren't even written|Issue 3=Lack of depth; there's not enough links of data that connects each stage together, not to mention real-world examples of companies going through the full process.}}{{ToneWarning}}
-'''Enshittification''', also known as '''crapification''' and '''platform decay''', is a pattern in which two-sided online products and services decline in quality over time. Initially, companies create high-quality offerings to attract users and undercut competition, then they degrade those offerings to better serve business customers, and finally degrade their services to users, business customers and workers to maximize profits for shareholders.
+'''[[wikipedia:Enshittification|Enshittification]]''', also known as '''crapification''' and '''platform decay''', is a pattern in which two-sided online products and services decline in quality over time. Initially, companies create high-quality offerings to attract users and undercut competition, then they degrade those offerings to better serve business customers, and finally degrade their services to users, business customers and workers to maximize profits for shareholders.
 The term was first coined by tech blogger [[Cory Doctorow]] in November 2022<ref>{{Cite web |last=Doctorow |first=Cory |date=28 Nov 2022 |title=Pluralistic: How monopoly enshittified Amazon/28 Nov 2022 |url=https://pluralistic.net/2022/11/28/enshittification/ |url-status=live |access-date=18 Aug 2025 |website=Pluralistic |archive-url=http://web.archive.org/web/20260216121528/https://pluralistic.net/2022/11/28/enshittification/ |archive-date=16 Feb 2026}}</ref>, popularized by Arun Maini (Mrwhosetheboss)<ref>[https://www.uniladtech.com/news/tech-news/mrwhosetheboss-explains-google-search-broken-715030-20241030 Popular tech YouTuber exposes why 'broken' Google Search is falling apart] ([http://web.archive.org/web/20251117215634/https://www.uniladtech.com/news/tech-news/mrwhosetheboss-explains-google-search-broken-715030-20241030 Archived])</ref><ref>The Internet is starting to Break - Here's Why. - Mrwhosetheboss</ref><ref>Why Google Search is Falling Apart. - Mrwhosetheboss</ref>, and has since gained widespread recognition.<ref>{{Cite web |title=enshittification |url=https://www.merriam-webster.com/slang/enshittification |url-status=live |access-date=18 Aug 2025 |website=Merriam-Webster |archive-url=http://web.archive.org/web/20260222030743/https://www.merriam-webster.com/slang/enshittification |archive-date=22 Feb 2026}}</ref>
@@ Line 26: / Line 26: @@
 ===Erosion of user experiences===
-It can cause frustration among customers, for example Netflix has started locking down movies behind expensive plans, so customers are frustrated into subscribing to a more expensive plan.
+It can cause frustration among customers, for example [[Netflix]] has started locking down movies behind expensive plans, so customers are frustrated into subscribing to a more expensive plan.
 Enshittification can also lead to [[wikipedia:Feature creep|feature creep]] - especially when new features of a product are intended to further lock in users and increase revenue. This creep can lead to an overall reduction in performance due to [[Bloatware|bloat]] and increased complexity, reducing a product's usability. A prime example of feature creep caused in large part by late-stage enshittification is Microsoft Windows.