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== Ad block Countermeasures ==
==Ad block Countermeasures==


=== Dishonest countermeasures ===
===Dishonest countermeasures===


==== 1. Purposefully taking longer to load/not loading CSS portions of a website to shift the blame onto the ad blocker ====
====1. Purposefully taking longer to load/not loading CSS portions of a website to shift the blame onto the ad blocker====


==== 2. Utilizing pop-ups & overlays to deter ad block usage ====
====2. Utilizing pop-ups & overlays to deter ad block usage====
Owners & developers of domains & websites can detect ad blockers & make it significantly harder to access content by putting in countermeasures such as Pop-Ups & Overlays. Sometimes they go as far as using techniques that somewhat resemble the [[Consent-or-pay]] method in order to encourage others to disable their ad filtering tool.  
Owners & developers of domains & websites can detect ad blockers & make it significantly harder to access content by putting in countermeasures such as Pop-Ups & Overlays. Sometimes they go as far as using techniques that somewhat resemble the [[Consent-or-pay]] method in order to encourage others to disable their ad filtering tool.
[[File:3840px-Ad blocker warning example.svg.png|thumb|Example of an anti ad block pop up resembling the "Consent-or-pay" tactic]]


==Further Reading==
==Further Reading==