Peloton: Difference between revisions

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Peloton has faced significant criticism for policies perceived as undermining consumer rights, particularly through restrictive practices that challenge traditional notions of product ownership and resale rights.
Peloton has faced significant criticism for policies perceived as undermining consumer rights, particularly through restrictive practices that challenge traditional notions of product ownership and resale rights.


== Incidents ==
==Incidents==
* 2024 [[Peloton Used Equipment Activation Fee]]: The introduction of a fee for activating second-hand devices was criticized for undermining the [[First Sale Doctrine]] and restricting ownership rights.
*2024 [[Peloton Used Equipment Activation Fee]]: The introduction of a fee for activating second-hand devices was criticized for undermining the [[first-sale doctrine]] and restricting ownership rights.
* 2021 [[Peloton Removes Just Run Feature]]:  Following multiple injuries and a fatality, Peloton introduced a new feature called Tread Lock as part of a safety recall, which required users to enter a passcode to secure their treadmills but also restricted access to the "Just Run" feature for non-subscribers
*2021 [[Peloton Removes Just Run Feature]]:  Following multiple injuries and a fatality, Peloton introduced a new feature called Tread Lock as part of a safety recall, which required users to enter a passcode to secure their treadmills but also restricted access to the "Just Run" feature for non-subscribers


== Broader Implications ==
==Broader Implications==
Peloton’s policies reflect a larger trend in consumer markets where companies leverage digital connectivity to maintain post-sale control:
Peloton’s policies reflect a larger trend in consumer markets where companies leverage digital connectivity to maintain post-sale control:
* '''Erosion of Ownership''': Practices such as activation fees and subscription locks limit consumer autonomy over purchased products.
*'''Erosion of Ownership''': Practices such as activation fees and subscription locks limit consumer autonomy over purchased products.
* '''Precedent for Other Industries''': Peloton’s approach sets a concerning precedent for post-sale control, with parallels in other industries.
*'''Precedent for Other Industries''': Peloton’s approach sets a concerning precedent for post-sale control, with parallels in other industries.
* '''Consumer Rights in the Digital Age''': The rise of devices reliant on cloud subscription services raises questions about consumer protection.
*'''Consumer Rights in the Digital Age''': The rise of devices reliant on cloud subscription services raises questions about consumer protection.


== See Also ==
==See Also==
* [[Subscription Model]]
*[[Subscription Model]]


== References ==
==References==
<references />
<references />
[[Category:Manufacturing companies]]
[[Category:Manufacturing companies]]
[[Category:Exercise equipment companies]]
[[Category:Exercise equipment companies]]
[[Category:Peloton Interactive]]
[[Category:Peloton Interactive]]