Fear of missing out: Difference between revisions
Created page with "'''Fear of missing out (FOMO)''' is a psychological phenomenon where a person feels like they are missing out on something that could improve or make life more enjoyable for themselves.<ref>https://www.bostonmagazine.com/news/2014/07/29/fomo-history/</ref> As it relates to negative business practices, FOMO refers to the use of time limited availability to instill a (sometimes false) sense of urgency in users, causing them to devote more time and/or money in order to acq..." |
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By exploiting this feeling in consumers, companies can: | By exploiting this feeling in consumers, companies can: | ||
# profit off users believing they won't be able to get the goods or service at a later date. | #profit off users believing they won't be able to get the goods or service at a later date. | ||
# in the case of digital goods; pad usage metrics by forcing users to spend more time using a product to unlock a certain item or feature. | #in the case of digital goods; pad usage metrics by forcing users to spend more time using a product to unlock a certain item or feature. | ||
# profit by preying on users' impatience, should they elect not to devote the time needed to unlock the item or feature without spending money. | #profit by preying on users' impatience, should they elect not to devote the time needed to unlock the item or feature without spending money. | ||
== Notable Examples == | ==Notable Examples== | ||
=== Battle Passes === | ===Battle Passes=== | ||
The implementation of [[wikipedia:Battle pass|battle pass]] and seasonal mechanics have become an increasingly common occurrence in video games, particularly multiplayer focused titles. The concept gained popularity as a more attractive alternative to [[wikipedia:Loot box|loot boxes]], games as a service, and traditional paid-DLC. Battle passes gained widespread industry use after the wildly successful implementation of the concept in ''Fortnite Battle Royale'' by [[Epic Games]] in 2018 <ref>https://www.vg247.com/fortnite-battle-royale-gets-dota-2-style-battle-pass-loads-of-new-items</ref>. Since then, games such as ''Call of Duty'', ''Diablo IV'', and ''Fallout 76'' have implemented battle passes and seasons with some variations. | The implementation of [[wikipedia:Battle pass|battle pass]] and seasonal mechanics have become an increasingly common occurrence in video games, particularly multiplayer focused titles. The concept gained popularity as a more attractive alternative to [[wikipedia:Loot box|loot boxes]], games as a service, and traditional paid-DLC. Battle passes gained widespread industry use after the wildly successful implementation of the concept in ''Fortnite Battle Royale'' by [[Epic Games]] in 2018 <ref>https://www.vg247.com/fortnite-battle-royale-gets-dota-2-style-battle-pass-loads-of-new-items</ref>. Since then, games such as ''Call of Duty'', ''Diablo IV'', and ''Fallout 76'' have implemented battle passes and seasons with some variations. | ||
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While battle passes are more transparent about their rewards than loot boxes, they force users to invest a substantial amount of time into a game in order reach rewards they might want within the allotted timeframe of a season. This can play into a user's impatience and fear of missing out, and might cause them to spend additional money on microtransactions to advance the battle pass without grinding. | While battle passes are more transparent about their rewards than loot boxes, they force users to invest a substantial amount of time into a game in order reach rewards they might want within the allotted timeframe of a season. This can play into a user's impatience and fear of missing out, and might cause them to spend additional money on microtransactions to advance the battle pass without grinding. | ||
It is worth noting that not all games have battle passes that expire at the end of a season. For example, both free and paid-for battle passes in | It is worth noting that not all games have battle passes that expire at the end of a season. For example, both free and paid-for battle passes in ''Halo Infinite'' are always available to users even after their respective seasons have ended, though it is still necessary to grind through tiers in order to unlock all the rewards. <ref>https://support.halowaypoint.com/hc/en-us/articles/4408373413268-Halo-Infinite-Battle-Pass-Free-to-Play-FAQ</ref> | ||
== References == | ==References== | ||
[[Category:Common terms]] | [[Category:Common terms]] | ||
<references /> |