Dairy Queen: Difference between revisions

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==Consumer-impact summary==

*Security ~~Vulnerabilies~~

*Security Vulnerabilities

*False Advertising

*Data Collection

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This is a list of all consumer-protection incidents this company is involved in. Any incidents not mentioned here can be found in the [[:Category:{{FULLPAGENAME}}|{{PAGENAME}} category]].

[[File:Dairy Queen 2018 Mobile App Advertisement Post.png|alt=Obtained from the official Dairy Queen Account, containing on of the announcements across (speculated) numerous post about the advertisement. |thumb|2018 Mobile App Advertisement Tweet]]

=== Cybersecurity Incident (2014) ===

https://www.securityweek.com/dairy-queen-says-pos-systems-were-hit-malware/ 3/20

https://www.prweek.com/article/1316790/dairy-queen-transparent-not-social-data-breach 3/23

https://www.bankinfosecurity.com/dairy-queen-confirms-data-breach-a-7422 3/23

===Coupons Not Being Redeemable (2018)===

Starting around June till December 17,<ref>{{Cite web |date=13 July 2018 |title=Free Small BLIZZARD Treat |url=https://www.facebook.com/dairyqueen/videos/free-small-blizzard-treat/2017679575184847/ |url-status=live |archive-url=https://web.archive.org/web/20260324040408/https://www.facebook.com/dairyqueen/videos/free-small-blizzard-treat/2017679575184847/ |archive-date=24 March 2026 |access-date=23 March 2026 |website=Facebook}}</ref><ref>{{Cite web |title=Dairy Queen Grill & Chill - FREE Blizzard promotion ends |url=https://www.facebook.com/DQ41808/photos/a.722443637867467/1811332562311897/ |url-status=live |access-date=23 March 2026 |website=Facebook}}</ref><ref>{{Cite web |last=Merevick |first=Tony |date=21 June 2018 |title=Blizzards Right Now |url=https://www.thrillist.com/news/nation/free-dairy-queen-blizzards-summer-2018 |url-status=live |archive-url=https://web.archive.org/web/20180711054429/https://www.thrillist.com/news/nation/free-dairy-queen-blizzards-summer-2018 |archive-date=11 July 2018 |access-date=23 March 2026 |website=Thrillist}}</ref><ref>{{Cite web |last=White |first=William |date=4 September 2018 |title=Free Dairy Queen Blizzard: How to Get Yours |url=https://investorplace.com/2018/09/free-dairy-queen-blizzard-offer/ |url-status=live |archive-url=https://web.archive.org/web/20260324043745/https://investorplace.com/2018/09/free-dairy-queen-blizzard-offer/ |archive-date=24 March 2026 |access-date=23 March 2026 |website=Investor Place}}</ref> Dairy Queen ran a advertising campaign promoting its mobile app that promises consumers who download and sign up within their app will receive a 15 minute code that redeems one free small sized Blizzard at participating locations.<ref>{{Cite web |last=Schultz |first=Cody |date=1 July 2018 |title=Dairy Queen: Here’s how to get a free small Blizzard from DQ! |url=https://guiltyeats.com/2018/07/01/dairy-queen-free-blizzard-offer/ |url-status=live |archive-url=https://web.archive.org/web/20220718011911/https://guiltyeats.com/2018/07/01/dairy-queen-free-blizzard-offer/ |archive-date=18 July 2022 |access-date=23 March 2026 |website=Guilty Eats}}</ref> Numerous post online started surfacing of customers claiming the company didn't accept digital coupons, despite the app listing several locations as accepting digital coupons.<ref name=":0">{{Cite web |date=23 March 2026 |title=UNITED STATES DISTRICT COURT DISTRICT OF OREGON PORTLAND DIVISION |url=https://underdoglawyer.com/wp-content/uploads/2018/07/Dairy-Queen-Free-Blizzard-Class-Action.pdf |url-status=live |archive-url=https://web.archive.org/web/20260324050630/https://underdoglawyer.com/wp-content/uploads/2018/07/Dairy-Queen-Free-Blizzard-Class-Action.pdf |archive-date=24 March 2026 |access-date=23 March 2026 |website=Underdog Lawyer}}</ref> This led to a customer filling a lawsuit against Dairy Queen on July 13, claiming the company falsely advertised the amount of stores participating in the promotion and costs relating to its Blizzard product.<ref name=":0" /><ref>{{Cite web |date=25 July 2018 |title=Dairy Queen Sued Over Worthless Mobile Coupons |url=https://couponsinthenews.com/2018/07/25/dairy-queen-sued-over-worthless-mobile-coupons/ |url-status=live |access-date=23 March 2026 |website=Coupons in the News}}</ref><ref>{{Cite web |date=24 July 2018 |title=Complaint Alleges Blizzard Coupon Was Bait-and-Switch |url=https://foodbeveragelitigationupdate.com/complaint-alleges-blizzard-coupon-was-bait-and-switch/ |url-status=live |access-date=23 March 2026 |website=Food and Beverage Litigation and Regulatory}}</ref>

Starting around June till December 17,<ref>{{Cite web |date=13 July 2018 |title=Free Small BLIZZARD Treat |url=https://www.facebook.com/dairyqueen/videos/free-small-blizzard-treat/2017679575184847/ |url-status=live |archive-url=https://web.archive.org/web/20260324040408/https://www.facebook.com/dairyqueen/videos/free-small-blizzard-treat/2017679575184847/ |archive-date=24 March 2026 |access-date=23 March 2026 |website=Facebook}}</ref><ref>{{Cite web |title=Dairy Queen Grill & Chill - FREE Blizzard promotion ends |url=https://www.facebook.com/DQ41808/photos/a.722443637867467/1811332562311897/ |url-status=live |access-date=23 March 2026 |website=Facebook}}</ref><ref>{{Cite web |last=Merevick |first=Tony |date=21 June 2018 |title=Blizzards Right Now |url=https://www.thrillist.com/news/nation/free-dairy-queen-blizzards-summer-2018 |url-status=live |archive-url=https://web.archive.org/web/20180711054429/https://www.thrillist.com/news/nation/free-dairy-queen-blizzards-summer-2018 |archive-date=11 July 2018 |access-date=23 March 2026 |website=Thrillist}}</ref><ref>{{Cite web |last=White |first=William |date=4 September 2018 |title=Free Dairy Queen Blizzard: How to Get Yours |url=https://investorplace.com/2018/09/free-dairy-queen-blizzard-offer/ |url-status=live |archive-url=https://web.archive.org/web/20260324043745/https://investorplace.com/2018/09/free-dairy-queen-blizzard-offer/ |archive-date=24 March 2026 |access-date=23 March 2026 |website=Investor Place}}</ref> Dairy Queen ran a advertising campaign promoting its mobile app that promises consumers who download and sign up within their app will receive a 15 minute code that

[[File:Dairy Queen Mobile Promotion Advertisement .png|alt=A video clip that showcase a hand holding a blizzard that reads "FREE SMALL BLIZZARD". in the bottom, it says "At participating US location, excludes Texas", however very hard to read. |thumb|Mobile App Promotion Advertisement ]]

[[File:Dairy Queen Mobile Promotion Advertisement .png|alt=A video clip that showcase a hand holding a blizzard that reads "FREE SMALL BLIZZARD". in the bottom, it says "At participating US location, excludes Texas", however very hard to read. |thumb|Mobile App Promotion Advertisement ]]redeems one free small sized Blizzard at participating locations.<ref>{{Cite web |last=Schultz |first=Cody |date=1 July 2018 |title=Dairy Queen: Here’s how to get a free small Blizzard from DQ! |url=https://guiltyeats.com/2018/07/01/dairy-queen-free-blizzard-offer/ |url-status=live |archive-url=https://web.archive.org/web/20220718011911/https://guiltyeats.com/2018/07/01/dairy-queen-free-blizzard-offer/ |archive-date=18 July 2022 |access-date=23 March 2026 |website=Guilty Eats}}</ref> Numerous post online started surfacing of customers claiming the company didn't accept digital coupons, despite the app listing several locations as

accepting digital coupons.<ref name=":0">{{Cite web |date=23 March 2026 |title=UNITED STATES DISTRICT COURT DISTRICT OF OREGON PORTLAND DIVISION |url=https://underdoglawyer.com/wp-content/uploads/2018/07/Dairy-Queen-Free-Blizzard-Class-Action.pdf |url-status=live |archive-url=https://web.archive.org/web/20260324050630/https://underdoglawyer.com/wp-content/uploads/2018/07/Dairy-Queen-Free-Blizzard-Class-Action.pdf |archive-date=24 March 2026 |access-date=23 March 2026 |website=Underdog Lawyer}}</ref> This led to a customer filling a lawsuit against Dairy Queen on July 13, claiming the company falsely advertised the amount of stores participating in the promotion and costs relating to its Blizzard product.<ref name=":0" /><ref>{{Cite web |date=25 July 2018 |title=Dairy Queen Sued Over Worthless Mobile Coupons |url=https://couponsinthenews.com/2018/07/25/dairy-queen-sued-over-worthless-mobile-coupons/ |url-status=live |access-date=23 March 2026 |website=Coupons in the News}}</ref><ref>{{Cite web |date=24 July 2018 |title=Complaint Alleges Blizzard Coupon Was Bait-and-Switch |url=https://foodbeveragelitigationupdate.com/complaint-alleges-blizzard-coupon-was-bait-and-switch/ |url-status=live |access-date=23 March 2026 |website=Food and Beverage Litigation and Regulatory}}</ref>

~~===Cybersecurity Incident (2024)===~~

~~https://www.securityweek.com/dairy-queen-says-pos-systems-were-hit-malware/ 3/20~~

https://~~time~~.com/~~3487297~~/dairy-queen-~~hack~~/ 3/20

===Cybersecurity Incident (2025)===

On November 28, one of Dairy Queen location operators, Araneta Center Inc, was infected with a data breach compromising Dairy Queens Philippines website and Araneta Center. The incident was disclosed to the public on December 1 that details the company conducting an investigation and informing the National Privacy Commission and the Department of Trade and Industry.<ref>{{Cite web |date=1 December 2025 |title=📣🍦 OFFICIAL STATEMENT ON CYBERSECURITY INCIDENT |url=https://www.facebook.com/story.php/?story_fbid=1281729000666174&id=100064872570769 |url-status=live |access-date=23 March 2026 |website=Facebook}}</ref><ref>{{Cite web |date=2 December 2025 |title=Cybersecurity breach hits 3 Araneta companies |url=https://www.gmanetwork.com/news/scitech/technology/968134/cybersecurity-breach-hits-3-araneta-companies/story/ |url-status=live |access-date=23 March 2026 |website=GMA News Online}}</ref><ref>{{Cite web |date=23 March 2026 |title=Dairy Queen Philippines addresses cybersecurity incident on its website |url=https://qsrmedia.com/legal/news/dairy-queen-philippines-addresses-cybersecurity-incident-its-website |url-status=live |access-date=23 March 2026 |website=QSR Media}}</ref> Its uncertain how many customer data was compromised, or what type of date was involved.<ref>{{Cite web |last=Chi |first=Cristina |date=1 December 2025 |title=Cybersecurity breach hits TicketNet, other Araneta businesses |url=https://qa.philstar.com/business/2025/12/01/2491174/cybersecurity-breach-hits-ticketnet-other-araneta-businesses |url-status=live |access-date=23 March 2026 |website=PhilStar Global}}</ref>

[[File:Dairy Queen 2025 Cybersecurity Incident Response.png|center|thumb|2025 Cybersecurity Incident Response on Facebook]]

===Sharing Users Website and App Data without Consent (2025)===

https://www.classaction.org/online-shopping-investigations-lawsuits 3/23

==Products==

@@ Line 11: / Line 11: @@
 ==Consumer-impact summary==
-*Security Vulnerabilies
+*Security Vulnerabilities
 *False Advertising
 *Data Collection
@@ Line 18: / Line 18: @@
 This is a list of all consumer-protection incidents this company is involved in. Any incidents not mentioned here can be found in the [[:Category:{{FULLPAGENAME}}|{{PAGENAME}} category]].
 [[File:Dairy Queen 2018 Mobile App Advertisement Post.png|alt=Obtained from the official Dairy Queen Account, containing on of the announcements across (speculated) numerous post about the advertisement. |thumb|2018 Mobile App Advertisement Tweet]]
+=== Cybersecurity Incident (2014) ===
+https://www.securityweek.com/dairy-queen-says-pos-systems-were-hit-malware/ 3/20
+https://www.prweek.com/article/1316790/dairy-queen-transparent-not-social-data-breach 3/23
+https://www.bankinfosecurity.com/dairy-queen-confirms-data-breach-a-7422 3/23
 ===Coupons Not Being Redeemable (2018)===
-Starting around June till December 17,<ref>{{Cite web |date=13 July 2018 |title=Free Small BLIZZARD Treat |url=https://www.facebook.com/dairyqueen/videos/free-small-blizzard-treat/2017679575184847/ |url-status=live |archive-url=https://web.archive.org/web/20260324040408/https://www.facebook.com/dairyqueen/videos/free-small-blizzard-treat/2017679575184847/ |archive-date=24 March 2026 |access-date=23 March 2026 |website=Facebook}}</ref><ref>{{Cite web |title=Dairy Queen Grill & Chill - FREE Blizzard promotion ends |url=https://www.facebook.com/DQ41808/photos/a.722443637867467/1811332562311897/ |url-status=live |access-date=23 March 2026 |website=Facebook}}</ref><ref>{{Cite web |last=Merevick |first=Tony |date=21 June 2018 |title=Blizzards Right Now |url=https://www.thrillist.com/news/nation/free-dairy-queen-blizzards-summer-2018 |url-status=live |archive-url=https://web.archive.org/web/20180711054429/https://www.thrillist.com/news/nation/free-dairy-queen-blizzards-summer-2018 |archive-date=11 July 2018 |access-date=23 March 2026 |website=Thrillist}}</ref><ref>{{Cite web |last=White |first=William |date=4 September 2018 |title=Free Dairy Queen Blizzard: How to Get Yours |url=https://investorplace.com/2018/09/free-dairy-queen-blizzard-offer/ |url-status=live |archive-url=https://web.archive.org/web/20260324043745/https://investorplace.com/2018/09/free-dairy-queen-blizzard-offer/ |archive-date=24 March 2026 |access-date=23 March 2026 |website=Investor Place}}</ref> Dairy Queen ran a advertising campaign promoting its mobile app that promises consumers who download and sign up within their app will receive a 15 minute code that redeems one free small sized Blizzard at participating locations.<ref>{{Cite web |last=Schultz |first=Cody |date=1 July 2018 |title=Dairy Queen: Here’s how to get a free small Blizzard from DQ! |url=https://guiltyeats.com/2018/07/01/dairy-queen-free-blizzard-offer/ |url-status=live |archive-url=https://web.archive.org/web/20220718011911/https://guiltyeats.com/2018/07/01/dairy-queen-free-blizzard-offer/ |archive-date=18 July 2022 |access-date=23 March 2026 |website=Guilty Eats}}</ref> Numerous post online started surfacing of customers claiming the company didn't accept digital coupons, despite the app listing several locations as accepting digital coupons.<ref name=":0">{{Cite web |date=23 March 2026 |title=UNITED STATES DISTRICT COURT DISTRICT OF OREGON PORTLAND DIVISION |url=https://underdoglawyer.com/wp-content/uploads/2018/07/Dairy-Queen-Free-Blizzard-Class-Action.pdf |url-status=live |archive-url=https://web.archive.org/web/20260324050630/https://underdoglawyer.com/wp-content/uploads/2018/07/Dairy-Queen-Free-Blizzard-Class-Action.pdf |archive-date=24 March 2026 |access-date=23 March 2026 |website=Underdog Lawyer}}</ref> This led to a customer filling a lawsuit against Dairy Queen on July 13, claiming the company falsely advertised the amount of stores participating in the promotion and costs relating to its Blizzard product.<ref name=":0" /><ref>{{Cite web |date=25 July 2018 |title=Dairy Queen Sued Over Worthless Mobile Coupons |url=https://couponsinthenews.com/2018/07/25/dairy-queen-sued-over-worthless-mobile-coupons/ |url-status=live |access-date=23 March 2026 |website=Coupons in the News}}</ref><ref>{{Cite web |date=24 July 2018 |title=Complaint Alleges Blizzard Coupon Was Bait-and-Switch |url=https://foodbeveragelitigationupdate.com/complaint-alleges-blizzard-coupon-was-bait-and-switch/ |url-status=live |access-date=23 March 2026 |website=Food and Beverage Litigation and Regulatory}}</ref>
+Starting around June till December 17,<ref>{{Cite web |date=13 July 2018 |title=Free Small BLIZZARD Treat |url=https://www.facebook.com/dairyqueen/videos/free-small-blizzard-treat/2017679575184847/ |url-status=live |archive-url=https://web.archive.org/web/20260324040408/https://www.facebook.com/dairyqueen/videos/free-small-blizzard-treat/2017679575184847/ |archive-date=24 March 2026 |access-date=23 March 2026 |website=Facebook}}</ref><ref>{{Cite web |title=Dairy Queen Grill & Chill - FREE Blizzard promotion ends |url=https://www.facebook.com/DQ41808/photos/a.722443637867467/1811332562311897/ |url-status=live |access-date=23 March 2026 |website=Facebook}}</ref><ref>{{Cite web |last=Merevick |first=Tony |date=21 June 2018 |title=Blizzards Right Now |url=https://www.thrillist.com/news/nation/free-dairy-queen-blizzards-summer-2018 |url-status=live |archive-url=https://web.archive.org/web/20180711054429/https://www.thrillist.com/news/nation/free-dairy-queen-blizzards-summer-2018 |archive-date=11 July 2018 |access-date=23 March 2026 |website=Thrillist}}</ref><ref>{{Cite web |last=White |first=William |date=4 September 2018 |title=Free Dairy Queen Blizzard: How to Get Yours |url=https://investorplace.com/2018/09/free-dairy-queen-blizzard-offer/ |url-status=live |archive-url=https://web.archive.org/web/20260324043745/https://investorplace.com/2018/09/free-dairy-queen-blizzard-offer/ |archive-date=24 March 2026 |access-date=23 March 2026 |website=Investor Place}}</ref> Dairy Queen ran a advertising campaign promoting its mobile app that promises consumers who download and sign up within their app will receive a 15 minute code that
-[[File:Dairy Queen Mobile Promotion Advertisement .png|alt=A video clip that showcase a hand holding a blizzard that reads "FREE SMALL BLIZZARD". in the bottom, it says "At participating US location, excludes Texas", however very hard to read. |thumb|Mobile App Promotion Advertisement ]]
+[[File:Dairy Queen Mobile Promotion Advertisement .png|alt=A video clip that showcase a hand holding a blizzard that reads "FREE SMALL BLIZZARD". in the bottom, it says "At participating US location, excludes Texas", however very hard to read. |thumb|Mobile App Promotion Advertisement ]]redeems one free small sized Blizzard at participating locations.<ref>{{Cite web |last=Schultz |first=Cody |date=1 July 2018 |title=Dairy Queen: Here’s how to get a free small Blizzard from DQ! |url=https://guiltyeats.com/2018/07/01/dairy-queen-free-blizzard-offer/ |url-status=live |archive-url=https://web.archive.org/web/20220718011911/https://guiltyeats.com/2018/07/01/dairy-queen-free-blizzard-offer/ |archive-date=18 July 2022 |access-date=23 March 2026 |website=Guilty Eats}}</ref> Numerous post online started surfacing of customers claiming the company didn't accept digital coupons, despite the app listing several locations as
+accepting digital coupons.<ref name=":0">{{Cite web |date=23 March 2026 |title=UNITED STATES DISTRICT COURT DISTRICT OF OREGON PORTLAND DIVISION |url=https://underdoglawyer.com/wp-content/uploads/2018/07/Dairy-Queen-Free-Blizzard-Class-Action.pdf |url-status=live |archive-url=https://web.archive.org/web/20260324050630/https://underdoglawyer.com/wp-content/uploads/2018/07/Dairy-Queen-Free-Blizzard-Class-Action.pdf |archive-date=24 March 2026 |access-date=23 March 2026 |website=Underdog Lawyer}}</ref> This led to a customer filling a lawsuit against Dairy Queen on July 13, claiming the company falsely advertised the amount of stores participating in the promotion and costs relating to its Blizzard product.<ref name=":0" /><ref>{{Cite web |date=25 July 2018 |title=Dairy Queen Sued Over Worthless Mobile Coupons |url=https://couponsinthenews.com/2018/07/25/dairy-queen-sued-over-worthless-mobile-coupons/ |url-status=live |access-date=23 March 2026 |website=Coupons in the News}}</ref><ref>{{Cite web |date=24 July 2018 |title=Complaint Alleges Blizzard Coupon Was Bait-and-Switch |url=https://foodbeveragelitigationupdate.com/complaint-alleges-blizzard-coupon-was-bait-and-switch/ |url-status=live |access-date=23 March 2026 |website=Food and Beverage Litigation and Regulatory}}</ref>
-===Cybersecurity Incident (2024)===
-https://www.securityweek.com/dairy-queen-says-pos-systems-were-hit-malware/ 3/20
-https://time.com/3487297/dairy-queen-hack/ 3/20
+===Cybersecurity Incident (2025)===
+On November 28, one of Dairy Queen location operators, Araneta Center Inc, was infected with a data breach compromising Dairy Queens Philippines website and Araneta Center. The incident was disclosed to the public on December 1 that details the company conducting an investigation and informing the National Privacy Commission and the Department of Trade and Industry.<ref>{{Cite web |date=1 December 2025 |title=📣🍦 OFFICIAL STATEMENT ON CYBERSECURITY INCIDENT |url=https://www.facebook.com/story.php/?story_fbid=1281729000666174&id=100064872570769 |url-status=live |access-date=23 March 2026 |website=Facebook}}</ref><ref>{{Cite web |date=2 December 2025 |title=Cybersecurity breach hits 3 Araneta companies |url=https://www.gmanetwork.com/news/scitech/technology/968134/cybersecurity-breach-hits-3-araneta-companies/story/ |url-status=live |access-date=23 March 2026 |website=GMA News Online}}</ref><ref>{{Cite web |date=23 March 2026 |title=Dairy Queen Philippines addresses cybersecurity incident on its website |url=https://qsrmedia.com/legal/news/dairy-queen-philippines-addresses-cybersecurity-incident-its-website |url-status=live |access-date=23 March 2026 |website=QSR Media}}</ref> Its uncertain how many customer data was compromised, or what type of date was involved.<ref>{{Cite web |last=Chi |first=Cristina |date=1 December 2025 |title=Cybersecurity breach hits TicketNet, other Araneta businesses |url=https://qa.philstar.com/business/2025/12/01/2491174/cybersecurity-breach-hits-ticketnet-other-araneta-businesses |url-status=live |access-date=23 March 2026 |website=PhilStar Global}}</ref>
+[[File:Dairy Queen 2025 Cybersecurity Incident Response.png|center|thumb|2025 Cybersecurity Incident Response on Facebook]]
 ===Sharing Users Website and App Data without Consent (2025)===
 https://www.classaction.org/online-shopping-investigations-lawsuits 3/23
 ==Products==
 {{Ph-C-P}}