Peloton: Difference between revisions

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==Incidents==
==Incidents==
*2024 [[Peloton Used Equipment Activation Fee]]: The introduction of a fee for activating second-hand devices was criticized for undermining the [[first-sale doctrine]] and restricting ownership rights.
*2024 [[Peloton Used Equipment Activation Fee]]: The introduction of a fee for activating second-hand devices was criticized for undermining the [[first-sale doctrine]] and restricting ownership rights.
*2021 [[Peloton Removes Just Run Feature]]:  Following multiple injuries and a fatality, Peloton introduced a new feature called Tread Lock as part of a safety recall, which required users to enter a passcode to secure their treadmills but also restricted access to the "Just Run" feature for non-subscribers
*2021 [[Peloton Removes Just Run Feature]]:  Following multiple injuries and a fatality, Peloton introduced a new feature called Tread Lock as part of a safety recall, which required users to enter a passcode to secure their treadmills but also restricted access to the "Just Run" feature for non-subscribers.


==Broader Implications==
==Broader implications==
Peloton’s policies reflect a larger trend in consumer markets where companies leverage digital connectivity to maintain post-sale control:
Peloton’s policies reflect a larger trend in consumer markets where companies leverage digital connectivity to maintain post-sale control:
*'''Erosion of Ownership''': Practices such as activation fees and subscription locks limit consumer autonomy over purchased products.
*'''Erosion of ownership''': Practices such as activation fees and subscription locks limit consumer autonomy over purchased products.
*'''Precedent for Other Industries''': Peloton’s approach sets a concerning precedent for post-sale control, with parallels in other industries.
*'''Precedent for other industries''': Peloton’s approach sets a concerning precedent for post-sale control, with parallels in other industries.
*'''Consumer Rights in the Digital Age''': The rise of devices reliant on cloud subscription services raises questions about consumer protection.
*'''Consumer rights in the digital age''': The rise of devices reliant on cloud subscription services raises questions about consumer protection.


==See Also==
==See Also==