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Smartwool is a brand of wool clothing. The incident described in this article is a example EULA roofieing, where one a business attempts to create a contract on the basis of no-response from customers. Often this is done as prudence for business interests. However, it creates the potential for unjust situations<ref>[[Disney wrongful-death lawsuit]]</ref>. Due to the unexpected, and casual nature that these terms are presented to the consumers, and the frequent difficulty in opt-ing out, these agreements. This is an example of one such agreement.  
Smartwool is a brand of wool clothing. The incident described in this article is a example EULA roofieing, where one a business attempts to create a contract on the basis of no-response from customers. Often this is done as prudence for business interests. However, it creates the potential for unjust situations<ref>[[Disney wrongful-death lawsuit]]</ref>. A less responsible company might be found to have inadvertently used toxic dyes or coatings due to supply chain mishaps. In such a case they might avoid paying damages to the harmed consumers. 
 
A feature of this example is the strategic use of asymmetry. The business delivered their opt-in in a inexpensive, unexpected, and casual nature. The consumer has to do absolutely nothing to opt-in, and they opt-in without reading it. Opting out is difficult, tedious and relatively expensive.  


==Incident of EULA roofieing==
==Incident of EULA roofieing==
Smartwool emailed a list of their account holders stating that they were opting them into forced arbitration, and to opt out, they must send a letter. through USPS Priority Mail, which is not the First Class mail that people typically use for mailing letters.
According to a viewer of the Rossman channel, Smartwool emailed a list of their account holders stating that they were opting them into forced arbitration, and to opt out, they must send a letter. through USPS Priority Mail, which is not the First Class mail that people typically use for mailing letters.


[[File:Screenshot from "Forced Arbitration On SOCKS! Purposely Difficult Opt Out Scam Explained".png|thumb|600px|Text from the EULA as it appeared.]]
[[File:Screenshot from "Forced Arbitration On SOCKS! Purposely Difficult Opt Out Scam Explained".png|thumb|600px|Text from the EULA as it appeared.]]

Revision as of 13:43, 26 January 2025

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Smartwool is a brand of wool clothing. The incident described in this article is a example EULA roofieing, where one a business attempts to create a contract on the basis of no-response from customers. Often this is done as prudence for business interests. However, it creates the potential for unjust situations[1]. A less responsible company might be found to have inadvertently used toxic dyes or coatings due to supply chain mishaps. In such a case they might avoid paying damages to the harmed consumers.

A feature of this example is the strategic use of asymmetry. The business delivered their opt-in in a inexpensive, unexpected, and casual nature. The consumer has to do absolutely nothing to opt-in, and they opt-in without reading it. Opting out is difficult, tedious and relatively expensive.

Incident of EULA roofieing

According to a viewer of the Rossman channel, Smartwool emailed a list of their account holders stating that they were opting them into forced arbitration, and to opt out, they must send a letter. through USPS Priority Mail, which is not the First Class mail that people typically use for mailing letters.

Text from the EULA as it appeared.

In addition to the typical loss of rights associated with arbitration, the customers were opted in via email and could simply reply to the email to opt out.[2]

References

Video associated with this article: https://www.youtube.com/watch?v=670rwHz1WV8