BMW feature lockout scandal: Difference between revisions
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*It can be bought outright for a one time charge of $500 | *It can be bought outright for a one time charge of $500 | ||
This means that even though a consumer has physically purchased the car with the suspension components, they do not have full control or use of those components without paying an additional fee <ref name=":0" />. The cost of the equipment was already included in the price of the vehicle, meaning that the customer is effectively paying twice for the same components <ref name=":0>[https://web.archive.org/save/https://www.autocar.co.uk/car-news/new-cars/bmw-will-not-charge-extra-activate-existing-functions-cars "BMW will not charge extra to activate existing functions in cars"] - archive.org - archived 2025-01-28</ref>. This is a shift from traditional ownership models where the consumer has full access to the functionality of purchased goods. | This means that even though a consumer has physically purchased the car with the suspension components, they do not have full control or use of those components without paying an additional fee <ref name=":0" />. The cost of the equipment was already included in the price of the vehicle, meaning that the customer is effectively paying twice for the same components <ref name=":0">[https://web.archive.org/save/https://www.autocar.co.uk/car-news/new-cars/bmw-will-not-charge-extra-activate-existing-functions-cars "BMW will not charge extra to activate existing functions in cars"] - archive.org - archived 2025-01-28</ref>. This is a shift from traditional ownership models where the consumer has full access to the functionality of purchased goods. | ||
This business model alters the definition of "purchase" and "own," as described in the Consumer Action Taskforce mission statement. The consumer does not have complete control over the purchased item, as the manufacturer can effectively disable or restrict functionality through software. This raises questions about what it means to own a product, if the manufacturer retains control over key features. | This business model alters the definition of "purchase" and "own," as described in the Consumer Action Taskforce mission statement. The consumer does not have complete control over the purchased item, as the manufacturer can effectively disable or restrict functionality through software. This raises questions about what it means to own a product, if the manufacturer retains control over key features. | ||
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==See Also== | ==See Also== | ||
*[[Software as a | *[[Software as a service]] | ||
*[[Right to | *[[Right to repair|Right to repair movement]] | ||
*[[ | *[[Subscription service|Subscription business model]] | ||
==References== | ==References== | ||
<references> | <references></references> | ||
</references> | |||
[[Category:Articles based on videos]] | [[Category:Articles based on videos]] | ||
[[Category:Incidents]] | [[Category:Incidents]] | ||
[[Category:BMW]] | [[Category:BMW]] | ||