Chase Bank: Difference between revisions

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| Official Website = https://chase.com/

| Logo = CHASE.png

}}Chase Bank is one of the leading financial services in the United States, as is stated by the following quote. <blockquote>"Chase is the U.S. consumer and commercial banking business of JPMorgan Chase & Co. (NYSE: JPM), a leading financial services firm based in the United States with assets of $3.9 trillion and operations worldwide. Chase serves nearly 80 million consumers and nearly 6 million small businesses, with a broad range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. Customers can choose how and where they want to bank: More than 4,700 branches in 48 states and the District of Columbia, more than 15,000 ATMs, mobile, online and by phone."<ref>https://media.chase.com/news/chase-launches-chase-media-solutions</ref></blockquote>

}}Chase Bank is one of the leading financial services in the United States, as is stated by the following quote. <blockquote>"Chase is the U.S. consumer and commercial banking business of JPMorgan Chase & Co. (NYSE: JPM), a leading financial services firm based in the United States with assets of $3.9 trillion and operations worldwide. Chase serves nearly 80 million consumers and nearly 6 million small businesses, with a broad range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. Customers can choose how and where they want to bank: More than 4,700 branches in 48 states and the District of Columbia, more than 15,000 ATMs, mobile, online and by phone."<ref name=":0">[https://web.archive.org/web/20250129165337/https://media.chase.com/news/chase-launches-chase-media-solutions "Chase Launches Chase Media Solutions, a New Digital Media Busines"] - archive.org - archived 2025-01-29 </ref></blockquote>

=Chase Media Solutions incident=

Following the acquisition of ''Figg'', a card-linked marketing platform<ref>https://web.archive.org/web/20241203061445/https://www.gofigg.com/</ref> in 2022, Chase launched "Chase Media Solutions" on April 3rd, 2024. This platform was marketed as a new digital media business that would provide brands with direct access to Chase's 80 million customers. The service was sold to investors as a new frontier of advertising, based on claims that partner companies would have the ability to use Chase's first-party transaction data to target deals and advertisements to customers based on their purchase history.<ref~~>https~~:/~~/media.chase.com/news/chase-launches-chase-media-solutions</ref~~>

Following the acquisition of ''Figg'', a card-linked marketing platform<ref>[https://web.archive.org/web/20241203061445/https://www.gofigg.com/ "figg is now Chase Media Solutions"] - archive.org - archived 2024-12-03</ref> in 2022, Chase launched "Chase Media Solutions" on April 3rd, 2024. This platform was marketed as a new digital media business that would provide brands with direct access to Chase's 80 million customers. The service was sold to investors as a new frontier of advertising, based on claims that partner companies would have the ability to use Chase's first-party transaction data to target deals and advertisements to customers based on their purchase history.<ref name=":0" />

===Implementation===

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*Whataburger

During the initial pilot, Air Canada reported a lot of success, with their campaign exceeding expectations through two offer structures that drove considerable revenue & awareness among Chase cardmembers.<ref>https://www.pcmag.com/news/chase-bank-to-let-advertisers-target-customers-based-on-spending-habits</ref>

During the initial pilot, Air Canada reported a lot of success, with their campaign exceeding expectations through two offer structures that drove considerable revenue & awareness among Chase cardmembers.<ref>[https://web.archive.org/web/20250129165726/https://www.pcmag.com/news/chase-bank-to-let-advertisers-target-customers-based-on-spending-habits "Chase Bank to Let Advertisers Target Customers Based on Spending Habits"] - archive.org - archived 2025-01-29</ref>

===Chase's defense===

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*Critics argue this represents a violation of consumer privacy and shows the bank's lack of transparency.

*Social media responses indicate customer discomfort with the program.

*Users question whether their banking data should be used for advertising purposes.<ref>https://www.the-sun.com/money/10998718/chase-bank-media-solutions-brand-advertising-purchase-data/</ref>

*Users question whether their banking data should be used for advertising purposes.<ref>[https://web.archive.org/web/20250129165927/https://www.the-sun.com/money/10998718/chase-bank-media-solutions-brand-advertising-purchase-data/ "'''CHASED AWAY''' ‘Can we opt out?’ beg Chase customers as bank makes major change targeting 80 million Americans with new ads"] - archive.org - archived 2025-01-29</ref>

==Broader implications==

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 | Official Website = https://chase.com/
 | Logo = CHASE.png
-}}Chase Bank is one of the leading financial services in the United States, as is stated by the following quote. <blockquote>"Chase is the U.S. consumer and commercial banking business of JPMorgan Chase & Co. (NYSE: JPM), a leading financial services firm based in the United States with assets of $3.9 trillion and operations worldwide. Chase serves nearly 80 million consumers and nearly 6 million small businesses, with a broad range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. Customers can choose how and where they want to bank: More than 4,700 branches in 48 states and the District of Columbia, more than 15,000 ATMs, mobile, online and by phone."<ref>https://media.chase.com/news/chase-launches-chase-media-solutions</ref></blockquote>
+}}Chase Bank is one of the leading financial services in the United States, as is stated by the following quote. <blockquote>"Chase is the U.S. consumer and commercial banking business of JPMorgan Chase & Co. (NYSE: JPM), a leading financial services firm based in the United States with assets of $3.9 trillion and operations worldwide. Chase serves nearly 80 million consumers and nearly 6 million small businesses, with a broad range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. Customers can choose how and where they want to bank: More than 4,700 branches in 48 states and the District of Columbia, more than 15,000 ATMs, mobile, online and by phone."<ref name=":0">[https://web.archive.org/web/20250129165337/https://media.chase.com/news/chase-launches-chase-media-solutions "Chase Launches Chase Media Solutions, a New Digital Media Busines"] - archive.org - archived 2025-01-29 </ref></blockquote>
 =Chase Media Solutions incident=
-Following the acquisition of ''Figg'', a card-linked marketing platform<ref>https://web.archive.org/web/20241203061445/https://www.gofigg.com/</ref> in 2022, Chase launched "Chase Media Solutions" on April 3rd, 2024. This platform was marketed as a new digital media business that would provide brands with direct access to Chase's 80 million customers. The service was sold to investors as a new frontier of advertising, based on claims that partner companies would have the ability to use Chase's first-party transaction data to target deals and advertisements to customers based on their purchase history.<ref>https://media.chase.com/news/chase-launches-chase-media-solutions</ref>
+Following the acquisition of ''Figg'', a card-linked marketing platform<ref>[https://web.archive.org/web/20241203061445/https://www.gofigg.com/ "figg is now Chase Media Solutions"] - archive.org - archived 2024-12-03</ref> in 2022, Chase launched "Chase Media Solutions" on April 3rd, 2024. This platform was marketed as a new digital media business that would provide brands with direct access to Chase's 80 million customers. The service was sold to investors as a new frontier of advertising, based on claims that partner companies would have the ability to use Chase's first-party transaction data to target deals and advertisements to customers based on their purchase history.<ref name=":0" />
 ===Implementation===
@@ Line 29: / Line 29: @@
 *Whataburger
-During the initial pilot, Air Canada reported a lot of success, with their campaign exceeding expectations through two offer structures that drove considerable revenue & awareness among Chase cardmembers.<ref>https://www.pcmag.com/news/chase-bank-to-let-advertisers-target-customers-based-on-spending-habits</ref>
+During the initial pilot, Air Canada reported a lot of success, with their campaign exceeding expectations through two offer structures that drove considerable revenue & awareness among Chase cardmembers.<ref>[https://web.archive.org/web/20250129165726/https://www.pcmag.com/news/chase-bank-to-let-advertisers-target-customers-based-on-spending-habits "Chase Bank to Let Advertisers Target Customers Based on Spending Habits"] - archive.org - archived 2025-01-29</ref>
 ===Chase's defense===
@@ Line 44: / Line 44: @@
 *Critics argue this represents a violation of consumer privacy and shows the bank's lack of transparency.
 *Social media responses indicate customer discomfort with the program.
-*Users question whether their banking data should be used for advertising purposes.<ref>https://www.the-sun.com/money/10998718/chase-bank-media-solutions-brand-advertising-purchase-data/</ref>
+*Users question whether their banking data should be used for advertising purposes.<ref>[https://web.archive.org/web/20250129165927/https://www.the-sun.com/money/10998718/chase-bank-media-solutions-brand-advertising-purchase-data/ "'''CHASED AWAY''' ‘Can we opt out?’ beg Chase customers as bank makes major change targeting 80 million Americans with new ads"] - archive.org - archived 2025-01-29</ref>
 ==Broader implications==