HP Instant Ink: Difference between revisions

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HP claims that "most customers save on ink and many save up to 50% compared to buying traditional ink cartridges."<ref>[https://www.hp.com/us-en/printers/instant-ink/faq.html#faq HP Instant Ink FAQ.]</ref> The cost savings are based on the monthly subscription cost of the 700-pages-per-month "Business" plan of the program, and the results are compared to the cost per page to print ISO/IEC 24711 pages on A4 paper in color.

However, HP Chief Financial Officer Marie Meyers has also publicly stated that HP makes 20% more profit (i.e. printing is 20% more expensive for the customer) when they are locked into an ink and paper subscription model vs. a traditional transactional pricing model.<ref>https://www.theregister.com/2023/12/04/hp_printer_lockin/</ref>

The printers used in the study that led to these findings in the 2022 and 2023 reports<ref>[https://keypointintelligence.com/HPInstantInk Keypoint Intelligence Study]</ref> were all HP branded, and the ink or toner was Original Equipment Manufacturer (OEM) (i.e. not using third-party inks), as HP notes in their FAQ sections. Comparisons were not made with the XL cartridges, which are cheaper per unit of ink.

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 HP claims that "most customers save on ink and many save up to 50% compared to buying traditional ink cartridges."<ref>[https://www.hp.com/us-en/printers/instant-ink/faq.html#faq HP Instant Ink FAQ.]</ref> The cost savings are based on the monthly subscription cost of the 700-pages-per-month "Business" plan of the program, and the results are compared to the cost per page to print ISO/IEC 24711 pages on A4 paper in color.
+However, HP Chief Financial Officer Marie Meyers has also publicly stated that HP makes 20% more profit (i.e. printing is 20% more expensive for the customer) when they are locked into an ink and paper subscription model vs. a traditional transactional pricing model.<ref>https://www.theregister.com/2023/12/04/hp_printer_lockin/</ref>
 The printers used in the study that led to these findings in the 2022 and 2023 reports<ref>[https://keypointintelligence.com/HPInstantInk Keypoint Intelligence Study]</ref> were all HP branded, and the ink or toner was Original Equipment Manufacturer (OEM) (i.e. not using third-party inks), as HP notes in their FAQ sections. Comparisons were not made with the XL cartridges, which are cheaper per unit of ink.