Brother Refresh EZ Print Subscription Service: Difference between revisions
completed case study, cost analysis. Start data privacy concerns |
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*the end-user has a broader choice of consumables. | *the end-user has a broader choice of consumables. | ||
====== EZ Print Cost Comparison Matrix ====== | ======EZ Print Cost Comparison Matrix====== | ||
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====== False or Misleading Claim ====== | ======False or Misleading Claim====== | ||
As the above data illustrates, Brother's claim that the program can '''"save the end-user up to 50%"''' is purposefully misleading. They do this by using the following methods: | As the above data illustrates, Brother's claim that the program can '''"save the end-user up to 50%"''' is purposefully misleading. They do this by using the following methods: | ||
# '''Scenario Manipulation''': Brother assumes that the user | #'''Scenario Manipulation''': Brother assumes that the user runs with the service for only a month, ending the program before the billing cycle before or prior to the auto-replenishment alert. | ||
# '''Comparing Different Programs''': this is a clear misrepresentation. Here Brother relates Pay-Per-Page to Pay-Per-Cartridge, a false and misleading comparison. The matrix shows us that the Brother price is roughly half that of Staples, but here the user '''owns the cartridge''' bought from Staples and only the '''rents the ability to print a certain number of pages''' from Brother. | #'''Comparing Different Programs''': this is a clear misrepresentation. Here Brother relates Pay-Per-Page to Pay-Per-Cartridge, a false and misleading comparison. The matrix shows us that the Brother price is roughly half that of Staples, but here the user '''owns the cartridge''' bought from Staples and only the '''rents the ability to print a certain number of pages''' from Brother. | ||
We note also that should the end-user run with the program for a year, then the Brother program is the most expensive option for printing. | We note also that should the end-user run with the program for a year, then the Brother program is the most expensive option for printing. | ||
== Data Privacy == | ==Data Privacy== | ||