Advertising overload: Difference between revisions

Additionally, [[Activision Blizzard]] has a dedicated advertising division for companies to advertise their products inside their games.<ref>https://www.activisionblizzardmedia.com/</ref> [[Epic Games]] has done a similar thing.<ref>https://gomediashark.com/fortnite-ads/</ref><ref>https://www.adotat.com/2023/01/fortnite-in-game-advertising-how-does-it-work/</ref> It is expected that legitimate ads may be progressively more pervasive within the media that users pay for.<ref>https://abiosgaming.com/press/in-game-adverting-fortnite/</ref><ref>https://en.wikipedia.org/wiki/In-game_advertising</ref> Advertising agencies in general are also trying to integrate billboard ads for legitimate products inside games, such as Trackmania.<ref>https://www.adexchanger.com/gaming/nbcu-adds-in-game-ads-to-its-sales-roster-through-partnership-with-anzu/</ref>

Additionally, some platforms have gone so far as to send users notifications explicitly promoting these new products available for purchase within the game.<ref>https://exputer.com/news/games/ubisoft-technical-error-in-game-ad/</ref> Most have kept these notifications in-game,<ref>https://www.reddit.com/r/GrandTheftAutoV/comments/l3xthb/how_to_get_rid_of_gta_online_ads_on_loading/</ref><!-- There isn't a whole lot of documentation on everything advertised in GTAO, but when I used to play it, I remembered it often trying to encourage me to buy Shark Cards. --> but some have been reported to leave notification pop-ups directly on users' devices.<ref>https://support.google.com/googleplay/thread/204580579/why-am-i-constantly-having-game-app-ads-popping-up-even-when-i-m-not-playing-games?hl=en</ref><ref>https://www.amazonforum.com/s/question/0D56Q0000CLnjCLSQZ/game-ads-keep-popping-up-every-1530-seconds</ref> It is entirely plausible that these marketplace advertisements will increase in popularity from publishers as time goes on.  

  Further reading: [[Advergames]]

While not as popular as it once was, companies would pay developers to work on games that exist solely to advertise a product, such as McDonald's McWorld, which also advertised other products inside the game.<ref>https://massivelyop.com/2020/05/23/the-game-archaeologist-mcdonalds-mcworld-mmo-is-a-thing-that-existed/</ref> Sometimes these games would also introduce additional anticonsumer practices, often to the detriment of young kids.<ref>https://www.youtube.com/watch?v=6nerFPG-PEQ</ref> <!-- Okay, I actually think McWorld deserves a bit of an article here lol - JamesTDG -->Many of these games were made as shovelware as well, so many of these games are often not meant for an extended period of time to be accessible. Older advergames often only sold for a short period, only up to a few years at best, so if a game was actually good, there is a problem of [[FOMO]], this has been seen with popular titles such as Pepsiman on the PS1 or Cool Spot on the Sega Genesis. In the 2000s, these games often preferred accessing servers, mostly to encourage serving additional ads. Many of these would not last long, and these products people invest into are just taken away from them, such as ToonTown<ref>https://www.cnn.com/2013/08/23/tech/gaming-gadgets/closing-toontown/index.html</ref> or Club Penguin.<ref>https://slate.com/culture/2017/04/what-the-end-of-disneys-mmo-club-penguin-was-like-inside-the-game.html</ref>