HP Instant Ink: Difference between revisions

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The printers used in the study that led to these findings in the 2022 and 2023 reports<ref>[https://keypointintelligence.com/HPInstantInk Keypoint Intelligence Study]</ref> were all HP branded, and the ink or toner was Original Equipment Manufacturer (OEM) (i.e. not using third-party inks), as HP notes in their FAQ sections. Comparisons were not made with the XL cartridges, which are cheaper per unit of ink.

HP Chief Financial Officer Marie Meyers has also publicly stated that HP sees a 20% uplift on the value of a ~~costumer~~ (i.e. a ~~costumer~~ spends 20% more with HP) when they are locked into an ink and paper subscription model vs. a traditional transactional pricing model.<ref>https://www.theregister.com/2023/12/04/hp_printer_lockin/</ref>

HP Chief Financial Officer Marie Meyers has also publicly stated that HP sees a 20% uplift on the value of a consumer (i.e. a consumer spends 20% more with HP) when they are locked into an ink and paper subscription model vs. a traditional transactional pricing model.<ref>https://www.theregister.com/2023/12/04/hp_printer_lockin/</ref>

===Cancellation or alteration of plans===

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 The printers used in the study that led to these findings in the 2022 and 2023 reports<ref>[https://keypointintelligence.com/HPInstantInk Keypoint Intelligence Study]</ref> were all HP branded, and the ink or toner was Original Equipment Manufacturer (OEM) (i.e. not using third-party inks), as HP notes in their FAQ sections. Comparisons were not made with the XL cartridges, which are cheaper per unit of ink.
-HP Chief Financial Officer Marie Meyers has also publicly stated that HP sees a 20% uplift on the value of a costumer (i.e. a costumer spends 20% more with HP) when they are locked into an ink and paper subscription model vs. a traditional transactional pricing model.<ref>https://www.theregister.com/2023/12/04/hp_printer_lockin/</ref>
+HP Chief Financial Officer Marie Meyers has also publicly stated that HP sees a 20% uplift on the value of a consumer (i.e. a consumer spends 20% more with HP) when they are locked into an ink and paper subscription model vs. a traditional transactional pricing model.<ref>https://www.theregister.com/2023/12/04/hp_printer_lockin/</ref>
 ===Cancellation or alteration of plans===