Ford ad patent: Difference between revisions

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==Background==

Modern [[Ford]] vehicles - like many others from competing car makers - have been relying increasingly on a touch screen display instead of knobs and buttons. As a consequence, drivers have been relying increasingly on voice commands to interact with the Human Machine Interface<ref>https://www.fortunebusinessinsights.com/automotive-hmi-market-105702</ref>, as it is more convenient and can be safer for music and navigation tasks.<ref>https://www.trl.co.uk/uploads/trl/documents/PPR948-_IAM-RoadSmart---infotainment-sim-study.pdf</ref>

Modern [[Ford]] vehicles - like many others from competing car makers - have been relying increasingly on a touch screen display instead of knobs and buttons. As a consequence, drivers have been relying increasingly on voice commands to interact with the Human Machine Interface,<ref>https://www.fortunebusinessinsights.com/automotive-hmi-market-105702</ref> as it is more convenient and can be safer for music and navigation tasks.<ref>https://www.trl.co.uk/uploads/trl/documents/PPR948-_IAM-RoadSmart---infotainment-sim-study.pdf</ref>

The patent presented in this article outlines new ways in which [[Ford]] could monetize the data extracted by its vehicles thanks to the integration of microphones in the vehicle paired with efforts to improve voice recognition and permissive data privacy laws.

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 ==Background==
-Modern [[Ford]] vehicles - like many others from competing car makers - have been relying increasingly on a touch screen display instead of knobs and buttons. As a consequence, drivers have been relying increasingly on voice commands to interact with the Human Machine Interface<ref>https://www.fortunebusinessinsights.com/automotive-hmi-market-105702</ref>, as it is more convenient and can be safer for music and navigation tasks.<ref>https://www.trl.co.uk/uploads/trl/documents/PPR948-_IAM-RoadSmart---infotainment-sim-study.pdf</ref>
+Modern [[Ford]] vehicles - like many others from competing car makers - have been relying increasingly on a touch screen display instead of knobs and buttons. As a consequence, drivers have been relying increasingly on voice commands to interact with the Human Machine Interface,<ref>https://www.fortunebusinessinsights.com/automotive-hmi-market-105702</ref> as it is more convenient and can be safer for music and navigation tasks.<ref>https://www.trl.co.uk/uploads/trl/documents/PPR948-_IAM-RoadSmart---infotainment-sim-study.pdf</ref>
 The patent presented in this article outlines new ways in which [[Ford]] could monetize the data extracted by its vehicles thanks to the integration of microphones in the vehicle paired with efforts to improve voice recognition and permissive data privacy laws.