Colgate: Difference between revisions
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==Consumer-impact summary== | ==Consumer-impact summary== | ||
{{ | ====Freedom==== | ||
Users can submit data requests and delete their account through the Colgate Connect application. | |||
====Privacy==== | |||
According to the Colgate privacy policy, the data of users is shared with affiliates such as Kolibree with this data including First and last name, Postal address, Telephone number, Email address, Profile picture, and Social media account ID.<ref>{{Cite web|url=https://shop.colgate.com/app-privacy|title=Privacy Policy|work=Colgate|access-date=2025-04-08|date=2023-01-01|archive-url=https://web.archive.org/web/20250125214534/https://shop.colgate.com/app-privacy|archive-date=2025-01-25|url-status=live}}</ref> This data is held for "as long as needed or permitted in light of the purpose(s) for which it was obtained and consistent with applicable law" and can be deleted by emailing Colgate and Kolibree individually. | |||
====Business model==== | |||
Colgate sells the electric toothbrushes at a cheaper price in return for more expensive toothbrush heads. | |||
====Market control==== | |||
In 2020, over 139.37 million people used Colgate toothpaste.<ref>{{Cite web|url=https://www.alpinewhite.com/en/article/toothpaste-statistics/|title=Revealing toothpaste statistics: usage, market dynamics, and consumer trends|first=Andrea|last=Seraina|date=2024-04-03|work=Alphine White|access-date=2025-04-08|archive-url=https://web.archive.org/web/20240915143814/https://www.alpinewhite.com/en/article/toothpaste-statistics/|archive-date=2024-09-15|url-status=live}}</ref> | |||
==Incidents== | ==Incidents== | ||
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==Products== | ==Products== | ||
*hum (2020)<ref>{{Cite web|url=https://www.wired.com/review/colgate-hum-smart-toothbrush/|title=Review: Colgate Hum|first=Medea|last=Giordano|work=Wired|date=2020-08-25|access-date=2025-03-25|archive-url=https://web.archive.org/web/20250226085740/https://www.wired.com/review/colgate-hum-smart-toothbrush/|archive-date=2025-02-26|url-status=live}}</ref> | *hum (2020)<ref>{{Cite web|url=https://www.wired.com/review/colgate-hum-smart-toothbrush/|title=Review: Colgate Hum|first=Medea|last=Giordano|work=Wired|date=2020-08-25|access-date=2025-03-25|archive-url=https://web.archive.org/web/20250226085740/https://www.wired.com/review/colgate-hum-smart-toothbrush/|archive-date=2025-02-26|url-status=live}}</ref> | ||
*hum kids (2021)<ref>{{Cite web|url=https://shop.colgate.com/products/hum-kids-smart-battery-powered-toothbrush|title=hum Kids Smart Battery Powered Electric Toothbrush - Colgate|work=Colgate|access-date=2025-03-25|archive-url=https://web.archive.org/web/20250317012053/https://shop.colgate.com/products/hum-kids-smart-battery-powered-toothbrush|archive-date=2025-03-17|url-status=live}}</ref> | *hum kids (2021)<ref>{{Cite web|url=https://shop.colgate.com/products/hum-kids-smart-battery-powered-toothbrush|title=hum Kids Smart Battery Powered Electric Toothbrush - Colgate|work=Colgate|access-date=2025-03-25|archive-url=https://web.archive.org/web/20250317012053/https://shop.colgate.com/products/hum-kids-smart-battery-powered-toothbrush|archive-date=2025-03-17|url-status=live}}</ref> | ||
==References== | ==References== | ||
Revision as of 19:35, 8 April 2025
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| Basic information | |
|---|---|
| Founded | 1806 |
| Type | Public |
| Industry | Dental care |
| Official website | https://colgate.com |
Colgate is a dental health company founded in 1806.[1]
Consumer-impact summary
Freedom
Users can submit data requests and delete their account through the Colgate Connect application.
Privacy
According to the Colgate privacy policy, the data of users is shared with affiliates such as Kolibree with this data including First and last name, Postal address, Telephone number, Email address, Profile picture, and Social media account ID.[2] This data is held for "as long as needed or permitted in light of the purpose(s) for which it was obtained and consistent with applicable law" and can be deleted by emailing Colgate and Kolibree individually.
Business model
Colgate sells the electric toothbrushes at a cheaper price in return for more expensive toothbrush heads.
Market control
In 2020, over 139.37 million people used Colgate toothpaste.[3]
Incidents
Removal of app features (2024)
In October 2024, users of the "Colgate Connect" (previously "hum") application received pop-up notifications regarding the deprecation of previously existing features, such as "GoPirate!" and "mind your speed".[4] In December, more features were removed such as "test your angles" and "whitening reminders".[5] Around this time, the "hum" brand of toothbrushes were quietly discontinued, with existing users not being aware of where to get new brush heads.[6] Most of the app features did not rely on a constant connection to servers, which made the removal of the app's features more confusing to its users.[7]
-
App from 2021 -
Popup for GoPirate! deprecation -
With GoPirate! -
Aftermath of GoPirate! removal -
App update notes -
Popup for Journal deprecation
Products
References
- ↑ "Our Mission". Colgate. Archived from the original on 2025-03-18. Retrieved 2025-03-25.
- ↑ "Privacy Policy". Colgate. 2023-01-01. Archived from the original on 2025-01-25. Retrieved 2025-04-08.
- ↑ Seraina, Andrea (2024-04-03). "Revealing toothpaste statistics: usage, market dynamics, and consumer trends". Alphine White. Archived from the original on 2024-09-15. Retrieved 2025-04-08.
- ↑ @ChickenLover_YT (2024-10-16). "That moment when your toothbrush app removes over half of its brushing activities for no clear reason. This includes: *Mind Your Speed *Test Your Angles *GoPirate whats happening @Colgate?". Twitter. Archived from the original on 2025-03-25. Retrieved 2025-03-25.
- ↑ "Colgate Connect on the App Store". Apple. Archived from the original on 2025-03-11. Retrieved 2025-03-25.
- ↑ u/MiniJoules (2024-08-21). "Is Colgate Hum being discontinued/phased out?". Reddit. Archived from the original on 2025-03-17. Retrieved 2025-03-25.
- ↑ "Colgate Connect - Apps on Google Play". Google Play. Archived from the original on 2025-03-11. Retrieved 2025-03-25.
- ↑ Giordano, Medea (2020-08-25). "Review: Colgate Hum". Wired. Archived from the original on 2025-02-26. Retrieved 2025-03-25.
- ↑ "hum Kids Smart Battery Powered Electric Toothbrush - Colgate". Colgate. Archived from the original on 2025-03-17. Retrieved 2025-03-25.