Apple App Store: Difference between revisions

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On 13 August 2020, Epic Games launched a campaign against both Apple and Google's app store business practices. The company released app updates on both platforms, introducing a method for purchasing V-Bucks in-game currency at a 20% discount by directly transacting with Epic Games, against the developer rules of both platforms. The platforms responded by removing the game from their storefronts. Epic Games then filed civil antitrust lawsuits against both companies in the Northern District of California.<ref>{{Cite web |last=Statt |first=Nick |date=14 Aug 2020 |title=Epic Games is suing Apple |url=https://www.theverge.com/2020/8/13/21367963/epic-fortnite-legal-complaint-apple-ios-app-store-removal-injunctive-relief |url-status=live |access-date=1 May 2025 |website=[[The Verge]]}}</ref> The campaign, branded "Free Fortnite", was later extended with lawsuits and complaints in Australia,<ref>{{Cite web |date=18 Nov 2020 |title=Epic Games extends its fight against Apple to Australia |url=https://www.epicgames.com/site/en-US/freefortnite-australia-press-release |url-status=live |access-date=16 Mar 2025 |website=[[Epic Games]]}}</ref>, the European Union,<ref>{{Cite web |date=17 Feb 2021 |title=Epic Game Files EU Antitrust Complaint Against Apple |url=https://www.epicgames.com/site/en-US/news/epic-games-files-eu-antitrust-complaint-against-apple |url-status=live |access-date=16 Mar 2025 |website=[[Epic Games]]}}</ref> and the United Kingdom.<ref>{{Cite web |date=30 Mar 2021 |title=Epic Games files complaint to support CMA Apple investigation |url=https://www.epicgames.com/site/en-US/news/epic-games-files-complaint-to-support-cma-apple-investigation |url-status=live |access-date=16 Mar 2025 |website=[[Epic Games]]}}</ref>

On 11 September 2021, Judge Yvonne Gonzalez Rogers decided on the case. While the lawsuit against Apple failed on 9 of 10 counts, Rogers ruled against Apple's use of "anti-steering" - their strategies of preventing the user from being "steered" to a third-party storefront for payment processing, placing a permanent injunction on this behavior.<ref>{{Cite web |last=Brandon |first=Russell |date=11 Sep 2021 |title=Apple must allow other forms of in-app purchase, rules judge in Epic v. Apple |url=https://www.theverge.com/2021/9/10/22662320/epic-apple-ruling-injunction-judge-court-app-store |url-status=live |access-date=1 May 2025 |website=[[The Verge]]}}</ref> Despite the case mostly failing, the discovery process provided significant insight into Apple's decisions around App Store policies, including decisions made in major app review disputes, and in one case, executive Phil Schiller arguing to reduce the fee from 30%.<ref>{{Cite web |last=Gurman |first=Mark |date=4 May 2021 |title=Apple’s Schiller Floated Cutting App Store Fees a Decade Ago |url=https://www.bloomberg.com/news/articles/2021-05-03/apple-s-schiller-floated-cutting-app-store-fees-a-decade-ago |url-status=live |access-date=1 May 2025 |website=[[~~iMore~~]]}}</ref>

On 11 September 2021, Judge Yvonne Gonzalez Rogers decided on the case. While the lawsuit against Apple failed on 9 of 10 counts, Rogers ruled against Apple's use of "anti-steering" - their strategies of preventing the user from being "steered" to a third-party storefront for payment processing, placing a permanent injunction on this behavior.<ref>{{Cite web |last=Brandon |first=Russell |date=11 Sep 2021 |title=Apple must allow other forms of in-app purchase, rules judge in Epic v. Apple |url=https://www.theverge.com/2021/9/10/22662320/epic-apple-ruling-injunction-judge-court-app-store |url-status=live |access-date=1 May 2025 |website=[[The Verge]]}}</ref> Despite the case mostly failing, the discovery process provided significant insight into Apple's decisions around App Store policies, including decisions made in major app review disputes, and in one case, executive Phil Schiller arguing to reduce the fee from 30%.<ref>{{Cite web |last=Gurman |first=Mark |date=4 May 2021 |title=Apple’s Schiller Floated Cutting App Store Fees a Decade Ago |url=https://www.bloomberg.com/news/articles/2021-05-03/apple-s-schiller-floated-cutting-app-store-fees-a-decade-ago |url-status=live |access-date=1 May 2025 |website=[[Bloomberg]]}}</ref>

Epic Games and Apple both appealed the decision. 35 state attorneys-general, the [[Electronic Frontier Foundation]] (EFF), [[Microsoft]], among others filed amicus briefs in support of Epic Games.<ref>{{Cite web |last=Peters |first=Jay |date=29 Jan 2022 |title=Epic largely lost to Apple, but 35 states are now backing its fight in a higher court |url=https://www.theverge.com/2022/1/28/22907106/epic-games-v-apple-amicus-briefs-states-eff-microsoft-appeal |url-status=live |access-date=1 May 2025 |website=[[The Verge]]}}</ref>

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 On 13 August 2020, Epic Games launched a campaign against both Apple and Google's app store business practices. The company released app updates on both platforms, introducing a method for purchasing V-Bucks in-game currency at a 20% discount by directly transacting with Epic Games, against the developer rules of both platforms. The platforms responded by removing the game from their storefronts. Epic Games then filed civil antitrust lawsuits against both companies in the Northern District of California.<ref>{{Cite web |last=Statt |first=Nick |date=14 Aug 2020 |title=Epic Games is suing Apple |url=https://www.theverge.com/2020/8/13/21367963/epic-fortnite-legal-complaint-apple-ios-app-store-removal-injunctive-relief |url-status=live |access-date=1 May 2025 |website=[[The Verge]]}}</ref> The campaign, branded "Free Fortnite", was later extended with lawsuits and complaints in Australia,<ref>{{Cite web |date=18 Nov 2020 |title=Epic Games extends its fight against Apple to Australia |url=https://www.epicgames.com/site/en-US/freefortnite-australia-press-release |url-status=live |access-date=16 Mar 2025 |website=[[Epic Games]]}}</ref>, the European Union,<ref>{{Cite web |date=17 Feb 2021 |title=Epic Game Files EU Antitrust Complaint Against Apple |url=https://www.epicgames.com/site/en-US/news/epic-games-files-eu-antitrust-complaint-against-apple |url-status=live |access-date=16 Mar 2025 |website=[[Epic Games]]}}</ref> and the United Kingdom.<ref>{{Cite web |date=30 Mar 2021 |title=Epic Games files complaint to support CMA Apple investigation |url=https://www.epicgames.com/site/en-US/news/epic-games-files-complaint-to-support-cma-apple-investigation |url-status=live |access-date=16 Mar 2025 |website=[[Epic Games]]}}</ref>
-On 11 September 2021, Judge Yvonne Gonzalez Rogers decided on the case. While the lawsuit against Apple failed on 9 of 10 counts, Rogers ruled against Apple's use of "anti-steering" - their strategies of preventing the user from being "steered" to a third-party storefront for payment processing, placing a permanent injunction on this behavior.<ref>{{Cite web |last=Brandon |first=Russell |date=11 Sep 2021 |title=Apple must allow other forms of in-app purchase, rules judge in Epic v. Apple |url=https://www.theverge.com/2021/9/10/22662320/epic-apple-ruling-injunction-judge-court-app-store |url-status=live |access-date=1 May 2025 |website=[[The Verge]]}}</ref> Despite the case mostly failing, the discovery process provided significant insight into Apple's decisions around App Store policies, including decisions made in major app review disputes, and in one case, executive Phil Schiller arguing to reduce the fee from 30%.<ref>{{Cite web |last=Gurman |first=Mark |date=4 May 2021 |title=Apple’s Schiller Floated Cutting App Store Fees a Decade Ago |url=https://www.bloomberg.com/news/articles/2021-05-03/apple-s-schiller-floated-cutting-app-store-fees-a-decade-ago |url-status=live |access-date=1 May 2025 |website=[[iMore]]}}</ref>
+On 11 September 2021, Judge Yvonne Gonzalez Rogers decided on the case. While the lawsuit against Apple failed on 9 of 10 counts, Rogers ruled against Apple's use of "anti-steering" - their strategies of preventing the user from being "steered" to a third-party storefront for payment processing, placing a permanent injunction on this behavior.<ref>{{Cite web |last=Brandon |first=Russell |date=11 Sep 2021 |title=Apple must allow other forms of in-app purchase, rules judge in Epic v. Apple |url=https://www.theverge.com/2021/9/10/22662320/epic-apple-ruling-injunction-judge-court-app-store |url-status=live |access-date=1 May 2025 |website=[[The Verge]]}}</ref> Despite the case mostly failing, the discovery process provided significant insight into Apple's decisions around App Store policies, including decisions made in major app review disputes, and in one case, executive Phil Schiller arguing to reduce the fee from 30%.<ref>{{Cite web |last=Gurman |first=Mark |date=4 May 2021 |title=Apple’s Schiller Floated Cutting App Store Fees a Decade Ago |url=https://www.bloomberg.com/news/articles/2021-05-03/apple-s-schiller-floated-cutting-app-store-fees-a-decade-ago |url-status=live |access-date=1 May 2025 |website=[[Bloomberg]]}}</ref>
 Epic Games and Apple both appealed the decision. 35 state attorneys-general, the [[Electronic Frontier Foundation]] (EFF), [[Microsoft]], among others filed amicus briefs in support of Epic Games.<ref>{{Cite web |last=Peters |first=Jay |date=29 Jan 2022 |title=Epic largely lost to Apple, but 35 states are now backing its fight in a higher court |url=https://www.theverge.com/2022/1/28/22907106/epic-games-v-apple-amicus-briefs-states-eff-microsoft-appeal |url-status=live |access-date=1 May 2025 |website=[[The Verge]]}}</ref>