Caveat emptor: Difference between revisions
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Latin- “''Let the buyer beware''”; The principal that the onerous for responsibility of the overall satisfaction of the purchaser in a sale rests upon the buyer. | Latin- “''Let the buyer beware''”; The principal that the onerous for responsibility of the overall satisfaction of the purchaser in a sale rests upon the buyer. | ||
==How it works== | ==How it works== | ||
It is the responsibility of the buyer to familiarize themselves well enough with the product or service to evaluate whether it meets or exceeds their own subjective requirements of such a product or service for the price offered. This operates under postulate that the transaction is voluntary, and the seller can not be expected to understand the subjective metrics by which buyers may evaluate the product or service. | It is the responsibility of the buyer to familiarize themselves well enough with the product or service to evaluate whether it meets or exceeds their own subjective requirements of such a product or service for the price offered. This operates under postulate that the transaction is voluntary, and the seller can not be expected to understand the subjective metrics by which buyers may evaluate the product or service. | ||
== Why it is a problem == | ==Why it is a problem== | ||
In modern economies, the volume and complexity of products and services with which one purchases, or continues to use and interact with after purchase (as terms of use have become subject to change), quickly exceeds the reasonable amount of time that the purchaser can be expected to spend to evaluate the collective sum of products or services. The question becomes: at what point does "let the buyer beware" become an unreasonable expectation in a complex marketplace where comprehensive product evaluation is functionally impossible for most consumers? | |||
==Examples== | |||
'''Information overload''' - Consumers face hundreds of purchase decisions across countless products, each with their own specifications and terms<ref>Obar, J. A., & Oeldorf-Hirsch, A. (2018). The biggest lie on the Internet: ignoring the privacy policies and terms of service policies of social networking services. ''Information, Communication & Society'', ''23''(1), 128–147. <nowiki>https://doi.org/10.1080/1369118X.2018.1486870</nowiki></ref> | |||
'''Technical complexity''' - Many modern products (software, electronics, financial products) require specialized knowledge to fully understand | '''Technical complexity''' - Many modern products (software, electronics, financial products) require specialized knowledge to fully understand |