Dark pattern: Difference between revisions

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*'''Obstruction''': Simple tasks are made unnecessarily complicated, such as requiring users to navigate multiple steps to cancel a subscription or delete an account.<ref>Brignull, H., Leiser, M., Santos, C., & Doshi, K. (2023, April 25). Deceptive patterns – Obstruction. deceptive.design. Retrieved May 23, 2025, from https://www.deceptive.design/types/obstruction</ref>

*'''Bait and Switch:''' A user sets out to do one thing, but a different outcome happens instead. For example, clicking a button that says “Download” initiates a purchase instead.

*'''[[Bait-and-switch|Bait and Switch]]''': A user sets out to do one thing, but a different outcome happens instead. For example, clicking a button that says “Download” initiates a purchase instead.

*'''Forced Action (a.k.a. Forced Engagement):''' Users are required to perform an unrelated task to proceed - for example, making an account or subscribing to a newsletter just to access basic content or features.<ref>Brignull, H., Leiser, M., Santos, C., & Doshi, K. (2023, April 25). Deceptive patterns – Forced action. deceptive.design. Retrieved May 23, 2025, from https://www.deceptive.design/types/forced-action</ref>

*'''Misdirection:''' Attention is purposefully drawn to one element to distract from another - often used to downplay important opt-outs, costs, or alternatives.

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 *'''Obstruction''': Simple tasks are made unnecessarily complicated, such as requiring users to navigate multiple steps to cancel a subscription or delete an account.<ref>Brignull, H., Leiser, M., Santos, C., & Doshi, K. (2023, April 25). Deceptive patterns – Obstruction. deceptive.design. Retrieved May 23, 2025, from https://www.deceptive.design/types/obstruction</ref>
-*'''Bait and Switch:''' A user sets out to do one thing, but a different outcome happens instead. For example, clicking a button that says “Download” initiates a purchase instead.
+*'''[[Bait-and-switch|Bait and Switch]]''': A user sets out to do one thing, but a different outcome happens instead. For example, clicking a button that says “Download” initiates a purchase instead.
 *'''Forced Action (a.k.a. Forced Engagement):''' Users are required to perform an unrelated task to proceed - for example, making an account or subscribing to a newsletter just to access basic content or features.<ref>Brignull, H., Leiser, M., Santos, C., & Doshi, K. (2023, April 25). Deceptive patterns – Forced action. deceptive.design. Retrieved May 23, 2025, from https://www.deceptive.design/types/forced-action</ref>
 *'''Misdirection:''' Attention is purposefully drawn to one element to distract from another - often used to downplay important opt-outs, costs, or alternatives.