BMW: Difference between revisions
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==Incidents== | ==Incidents== | ||
===BMW's high beam assistant (2019)=== | |||
{{Main|BMW's high beam assistant(HBA)}} | {{Main|BMW's high beam assistant(HBA)}} | ||
Since 2019, BMW includes the hardware for its auto-dimming headlights in its vehicles, but requires customers to pay a subscription fee, or an exorbitant one-time fee, to activate the function. | Since 2019, BMW includes the hardware for its auto-dimming headlights in its vehicles, but requires customers to pay a subscription fee, or an exorbitant one-time fee, to activate the function. | ||
===BMW's heated seat subscription (2022)=== | |||
{{Main|BMW's heated seat subscription}} | {{Main|BMW's heated seat subscription}} | ||
Since 2022, BMW includes the hardware for its heated seats in its vehicles, but requires customer to pay a subscription fee to activate the function. Heated steering wheels, dash cams, and remote start functions are also a subscription. | Since 2022, BMW includes the hardware for its heated seats in its vehicles, but requires customer to pay a subscription fee to activate the function. Heated steering wheels, dash cams, and remote start functions are also a subscription. | ||
===BMW feature lockout scandal (2023)=== | |||
{{Main|BMW feature lockout scandal}} | {{Main|BMW feature lockout scandal}} | ||
Since 2023, BMW includes the hardware for its M adaptive suspension in many vehicles, while requiring customers to pay extra to activate the software that enables the feature. | Since 2023, BMW includes the hardware for its M adaptive suspension in many vehicles, while requiring customers to pay extra to activate the software that enables the feature. | ||
Revision as of 08:52, 21 July 2025
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| Basic information | |
|---|---|
| Founded | 27 October 1913 |
| Legal structure | Public |
| Industry | Automobiles |
| Official website | https://www.bmw.com |
Bayerische Motoren Werke AG (usually abbreviated BMW, sometimes anglicized as Bavarian Motor Works) is a German car company.
Consumer impact summary
BMW has come under fire for requiring subscription charges to access hardware features already built into its vehicles. This requires consumers to pay extra to enable features they possess in a technical capacity.
Incidents
BMW's high beam assistant (2019)
- Main article: BMW's high beam assistant(HBA)
Since 2019, BMW includes the hardware for its auto-dimming headlights in its vehicles, but requires customers to pay a subscription fee, or an exorbitant one-time fee, to activate the function.
BMW's heated seat subscription (2022)
- Main article: BMW's heated seat subscription
Since 2022, BMW includes the hardware for its heated seats in its vehicles, but requires customer to pay a subscription fee to activate the function. Heated steering wheels, dash cams, and remote start functions are also a subscription.
BMW feature lockout scandal (2023)
- Main article: BMW feature lockout scandal
Since 2023, BMW includes the hardware for its M adaptive suspension in many vehicles, while requiring customers to pay extra to activate the software that enables the feature.