BMW: Difference between revisions
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===BMW's high beam assistant (2019)=== | ===BMW's high beam assistant (2019)=== | ||
{{Main|BMW's high beam assistant(HBA)}} | {{Main|BMW's high beam assistant(HBA)}} | ||
Since 2019, BMW includes the hardware for its auto-dimming headlights in its vehicles, but requires customers to pay a subscription fee, or an exorbitant one-time fee, to activate the function. | Since 2019, BMW includes the hardware for its auto-dimming headlights in its vehicles, but requires customers to pay a subscription fee, or an exorbitant one-time fee, to activate the function.<ref>{{Cite news |last=Hollister |first=Sean |date=29 Mar 2021 |title=Today I learned BMW charges extra for a ‘don’t blind other people’ software update |url=https://www.theverge.com/2021/3/28/22351901/bmw-high-beam-assist-assistant-dlc-paid-update-ota |url-status=live |archive-url=https://web.archive.org/web/20241204083814/https://www.theverge.com/2021/3/28/22351901/bmw-high-beam-assist-assistant-dlc-paid-update-ota |archive-date=4 Dec 2024 |access-date=21 Jul 2025 |work=The Verge}}</ref> | ||
===BMW's heated seat subscription (2022)=== | ===BMW's heated seat subscription (2022)=== | ||
{{Main|BMW's heated seat subscription}} | {{Main|BMW's heated seat subscription}} | ||
Since 2022, BMW includes the hardware for its heated seats in its vehicles, but requires customer to pay a subscription fee to activate the function. Heated steering wheels, dash cams, and remote start functions are also a subscription. | Since 2022, BMW includes the hardware for its heated seats in its vehicles, but requires customer to pay a subscription fee to activate the function. Heated steering wheels, dash cams, and remote start functions are also a subscription. Due to heavy criticism, BMW has decided to drop the heated seats subscription, making them available for everyone. <ref>{{Cite news |last=Charlton |first=Alistair |date=7 Sep 2023 |title=BMW Drops Controversial Heated Seats Subscription, To Refocus On Software Services |url=https://www.forbes.com/sites/alistaircharlton/2023/09/07/bmw-drops-controversial-heated-seats-subscription-to-refocus-on-software-services/ |url-status=live |archive-url=https://web.archive.org/web/20250423192651/https://www.forbes.com/sites/alistaircharlton/2023/09/07/bmw-drops-controversial-heated-seats-subscription-to-refocus-on-software-services/ |archive-date=23 Apr 2025 |access-date=21 Jul 2025 |work=Forbes}}</ref> | ||
===BMW feature lockout scandal (2023)=== | ===BMW feature lockout scandal (2023)=== | ||
Latest revision as of 09:44, 21 July 2025
❗Article Status Notice: This Article is a stub
This article is underdeveloped, and needs additional work to meet the wiki's Content Guidelines and be in line with our Mission Statement for comprehensive coverage of consumer protection issues. Learn more ▼
| Basic information | |
|---|---|
| Founded | 27 October 1913 |
| Legal structure | Public |
| Industry | Automobiles |
| Official website | https://www.bmw.com |
Bayerische Motoren Werke AG (usually abbreviated BMW, sometimes anglicized as Bavarian Motor Works) is a German car company.
Consumer impact summary[edit | edit source]
BMW has come under fire for requiring subscription charges to access hardware features already built into its vehicles. This requires consumers to pay extra to enable features they possess in a technical capacity.
Incidents[edit | edit source]
BMW's high beam assistant (2019)[edit | edit source]
- Main article: BMW's high beam assistant(HBA)
Since 2019, BMW includes the hardware for its auto-dimming headlights in its vehicles, but requires customers to pay a subscription fee, or an exorbitant one-time fee, to activate the function.[1]
BMW's heated seat subscription (2022)[edit | edit source]
- Main article: BMW's heated seat subscription
Since 2022, BMW includes the hardware for its heated seats in its vehicles, but requires customer to pay a subscription fee to activate the function. Heated steering wheels, dash cams, and remote start functions are also a subscription. Due to heavy criticism, BMW has decided to drop the heated seats subscription, making them available for everyone. [2]
BMW feature lockout scandal (2023)[edit | edit source]
- Main article: BMW feature lockout scandal
Since 2023, BMW includes the hardware for its M adaptive suspension in many vehicles, while requiring customers to pay extra to activate the software that enables the feature.
References[edit | edit source]
- ↑ Hollister, Sean (29 Mar 2021). "Today I learned BMW charges extra for a 'don't blind other people' software update". The Verge. Archived from the original on 4 Dec 2024. Retrieved 21 Jul 2025.
- ↑ Charlton, Alistair (7 Sep 2023). "BMW Drops Controversial Heated Seats Subscription, To Refocus On Software Services". Forbes. Archived from the original on 23 Apr 2025. Retrieved 21 Jul 2025.