Google LSA terms of service change: Difference between revisions
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These changes affect the privacy of businesses and consumers alike due to the fact, that is ambiguous what exact data is collected, when it is collected and how it's used by Google. Many fear, that data collection might go far beyond what is stated in the TOS and that this data won't just be used to improve Googles algorithms, but also to expand the hidden profiles of Google users with highly sensitive information. | These changes affect the privacy of businesses and consumers alike due to the fact, that is ambiguous what exact data is collected, when it is collected and how it's used by Google. Many fear, that data collection might go far beyond what is stated in the TOS and that this data won't just be used to improve Googles algorithms, but also to expand the hidden profiles of Google users with highly sensitive information. | ||
Many businesses in sectors which require confidentiality such as lawyer services, insurance agencies and medical service providers can, in theory, not be part of the LSA program anymore. The reason for this is that the LSA program undermines this exact confidentiality. Since the only options are either to agree to the new TOS or stop using the service entirely, businesses of these sectors will be at a disadvantage. | Many businesses in sectors which require confidentiality such as lawyer services, insurance agencies and medical service providers can, in theory, not be part of the LSA program anymore. The reason for this is that the LSA program undermines this exact confidentiality. Since the only options are either to agree to the new TOS or stop using the service entirely, businesses of these sectors will be left at a disadvantage. | ||
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{{reflist}}Articles: | {{reflist}}Articles: | ||
https://searchengineland.com/google-asset-ownership-local-services-ads-454561 | https://forwardpush.com/blog/google-quietly-claims-ownership-of-your-law-firms-lsa-call-data/ (law-industry marketing) | ||
https://lawfirmmarketingpros.com/what-lawyers-need-to-know-about-the-new-google-local-service-ads-policy/ (law-industry marketing) | |||
https://searchengineland.com/google-asset-ownership-local-services-ads-454561 (search marketing industry) | |||
Google: | |||
LSA program: | |||
https://business.google.com/us/ad-solutions/local-service-ads/ | https://business.google.com/us/ad-solutions/local-service-ads/ | ||
In-depth LSA program: | |||
https://support.google.com/localservices/answer/6224841?co=GENIE.CountryCode%3DUS&sjid=2416158513707060248-NA | |||
TOS changes: | |||
https://support.google.com/localservices/answer/7501778?hl=en<nowiki/>{{Ph-I-C}} | |||