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'''Consent-or-pay''', or '''consent-or-okay''', is a business tactic in response to the European Union's ''[[General Data Protection Regulation]]'' [[General Data Protection Regulation|(GDPR)]]. Under this model, users of a website must either: | '''Consent-or-pay''', or '''consent-or-okay''', is a business tactic in response to the European Union's ''[[General Data Protection Regulation]]'' [[General Data Protection Regulation|(GDPR)]]. Under this model, users of a website must either: | ||