Consent-or-pay: Difference between revisions
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{{Main|General Data Protection Regulation}} | {{Main|General Data Protection Regulation}} | ||
The General Data Protection Regulation was enacted in 2018 with the objective of protecting online users from extensive data collection by companies. The regulation requires companies to obtain user consent for data collection, which is typically facilitated through an opt-in banner or pop-up on a website | The General Data Protection Regulation was enacted in 2018 with the objective of protecting online users from extensive data collection by companies. The regulation requires companies to obtain user consent for data collection, which is typically facilitated through an opt-in banner or pop-up on a website. | ||
Some companies reported a negative impact on revenue following the regulation's implementation{{Citation needed}}, as the scale of data collection for targeted advertising was reduced. The consent-or-pay model emerged as | Some companies reported a negative impact on revenue following the regulation's implementation{{Citation needed}}, as the scale of data collection for targeted advertising was reduced. The consent-or-pay model emerged as an approach to address this change. | ||
==How it works== | ==How it works== | ||
When a user visits a website, a pop-up consent window is displayed. While traditional options were to '''Accept''' or '''Reject''' cookies, the consent-or-pay model presents users with the options to '''Accept or Pay'''. | When a user visits a website, a pop-up consent window is displayed. While traditional options were to '''Accept''' or '''Reject''' cookies, the consent-or-pay model presents users with the options to '''Accept or Pay'''. | ||
*The payment is typically a monthly fee (e.g. £1.99 per month) | *The payment is typically a monthly fee (e.g. £1.99 per month). | ||
*Many sites employing this model were previously free-to-access and funded primarily through advertising. | *Many sites employing this model were previously free-to-access and funded primarily through advertising. | ||
*Users must now either pay with their personal data or with a monetary fee. | *Users must now either pay with their personal data or with a monetary fee. | ||
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Some organizations have developed alternative advertising models. The Guardian implemented a "contextual advertising" model that serves ads based on the content of the page a user is viewing (e.g., food ingredients on a recipe page). The company described it as "a perfect advertising product for a privacy conscious brand." In 2023, they reported a 35% increase in ad clicks with this model<ref>{{Cite web |last=Maher |first=Bron |title=Guardian gets around readers who reject cookies with new advertising product |url=https://pressgazette.co.uk/marketing/guardian-light-reject-cookies-advertising-stereotype/ |url-access=limited |website=Press Gazette |date=21 Nov 2023 |access-date=1 Sep 2025 |url-status=live |archive-url=https://web.archive.org/web/20231128184011/https://pressgazette.co.uk/marketing/guardian-light-reject-cookies-advertising-stereotype/ |archive-date=28 Nov 2023}}<nowiki>}}</nowiki></ref>. | Some organizations have developed alternative advertising models. The Guardian implemented a "contextual advertising" model that serves ads based on the content of the page a user is viewing (e.g., food ingredients on a recipe page). The company described it as "a perfect advertising product for a privacy conscious brand." In 2023, they reported a 35% increase in ad clicks with this model<ref>{{Cite web |last=Maher |first=Bron |title=Guardian gets around readers who reject cookies with new advertising product |url=https://pressgazette.co.uk/marketing/guardian-light-reject-cookies-advertising-stereotype/ |url-access=limited |website=Press Gazette |date=21 Nov 2023 |access-date=1 Sep 2025 |url-status=live |archive-url=https://web.archive.org/web/20231128184011/https://pressgazette.co.uk/marketing/guardian-light-reject-cookies-advertising-stereotype/ |archive-date=28 Nov 2023}}<nowiki>}}</nowiki></ref>. | ||
== See also == | ==See also== | ||
[[Europe-based news sites enact consent-or-pay for data tracking]] | [[Europe-based news sites enact consent-or-pay for data tracking]] | ||