Greenwashing: Difference between revisions
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'''{{Wplink|Greenwashing}}''' is a form of advertising or marketing that deceptively uses social and environmental public relations (PR) in order to persuade the public, investors, and consumers that a company's products, goals, or policies are environmentally-friendly. Companies that intentionally adopt greenwashing strategies often do so to distance themselves from their environmental lapses or those of their suppliers. <blockquote> | '''{{Wplink|Greenwashing}}''' is a form of advertising or marketing that deceptively uses social and environmental public relations (PR) in order to persuade the public, investors, and consumers that a company's products, goals, or policies are environmentally-friendly. Companies that intentionally adopt greenwashing strategies often do so to distance themselves from their environmental lapses or those of their suppliers. | ||
<blockquote>Their [Shell's] glitzy advertisements can no longer conceal their climate criminal behaviour – polluting the planet, raking in record profits, and sanitising their own image to continue the climate-wrecking cycle.</blockquote> | |||
— former Green Party MP, United Kingdom, Caroline Lucas<ref name=":1" /> | |||
== History of the Term == | == History of the Term == | ||