Activision discontinues Blur video game

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Blur is a 2010 arcade style street racing game featuring power-ups, speed boosts, and online multiplayer made for Windows, PlayStation 3 and the Xbox 360, but was discontinued in 2011, when the game studio behind Blur (Bizarre Creations) was shut down by Activision. Blur is currently off sale. Blur servers were brought back online in 2023.

Background

All platforms gave Blur favourable reviews. Sales for Blur in the USA were 31,000 in 5 days and 500,000 when it was discontinued. A sequel was planned but due to Activision ending Bizarre Creation that project went abandoned and never finished. Although a free-to-play spin off was released in 2013.

Discontinuation Notice

Activision' statement:

Over the past three years since our purchase of Bizarre Creations, the fundamentals of the racing genre have changed significantly. Although we made a substantial investment in creating a new IP, Blur, it did not find a commercial audience. Bizarre is a very talented team of developers; however, because of the broader economic factors impacting the market, we are exploring our options regarding the future of the studio, including a potential sale of the business.

Consumer response

The consumer response to Activision discontinuing Blur was of disappointment. People saw huge hopes for the IP and as so they made new unofficial servers in replacement and the game is hard to find, but through abandonware sites (which might be legally in a grey zone) the game can still be obtained for PC.

See also

• Stop Killing Games