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'''[[Wikipedia:Smartwool|Smartwool]]''' is an American clothing company founded in 1994 that specializes in outdoor clothing made from Merino wool.
'''{{Wplink|Smartwool}}''' is an American clothing company founded in 1994 that specializes in outdoor clothing made from Merino wool.
==Consumer-impact summary==
 
Smartwool has attempted to insert [[forced arbitration]] in the [[terms of use]] of their products making pursuing legal action against them as a customer next to impossible.
==Consumer impact summary==
Smartwool has attempted to insert [[forced arbitration]] in the [[terms of use]] of their products, making pursuing legal action against them as a customer next to impossible.
   
   
==Incidents==
==Incidents==
===Forced arbitration with Smartwool socks (2024)===
===Forced arbitration with Smartwool socks (2024)===
{{Hatnote|Read more here: [[Forced arbitration with Smartwool socks]]}}
{{Main|Smartwool adds forced arbitration to EULA}}
On March 29, 2024, Smartwool emailed customers in their database and automatically applied forced arbitration to their terms of service. Smartwool sent out an email to users that opts you into this agreement without an option to decline through email or their website but with an opt-out process that involves sending a physical letter either through priority mail or by hand-delivering a letter to their headquarters.
 
On 29 March 2024, Smartwool emailed customers in their database and automatically applied forced arbitration to their terms of service. Smartwool sent out an email to users that opts you into this agreement without an option to decline through email or their website. The only opt-out process that involves sending a physical letter either through priority mail or by hand-delivering a letter to their headquarters.
 
==References==
{{Reflist}}
 
[[Category:Smartwool]]
[[Category:Smartwool]]