Ferrari: Difference between revisions
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|Description=Automotive manufacturer of high-end sports cars | |Description=Automotive manufacturer of high-end sports cars | ||
|Logo=Ferrari logo.svg}} | |Logo=Ferrari logo.svg}} | ||
'''Ferrari''' is | '''{{wplink|Ferrari|Ferrari}}''' is an Italian luxury sports car manufacturer. It was founded on 13 September, 1939 by Enzo Ferrari. | ||
== Consumer-impact summary == | |||
{{Ph-C-CIS}} | |||
==Incidents== | ==Incidents== | ||
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In 2014, Canadian electronic music producer Deadmau5 (Joel Zimmerman) drew international attention for customizing his Ferrari 458 Italia with a colorful Nyan Cat–themed vinyl wrap, custom floor mats, and modified Ferrari badging that read “Purrari.” The car, which he prominently used in events such as the Gumball 3000 rally and in his online “Coffee Run” video series, became popularly known by the nickname ''Purrari''. Ferrari, however, objected to the modifications, particularly the parody badging and branding, arguing that they infringed on its trademarks and diluted the brand’s image. Ferrari North America issued a cease-and-desist letter demanding the removal of the custom elements. Deadmau5 complied, removing the wrap and “Purrari” logos before offering the car for sale. The dispute, widely reported in automotive and music media, highlighted Ferrari’s aggressive defense of its brand identity and its broader history of restricting unauthorized customizations or resales of its vehicles, even when carried out by high-profile owners.<ref>{{Cite web|url=https://www.autoevolution.com/news/ferrari-demanded-deadmau5-to-lose-the-nyan-wrap-85812.html|title=Ferrari Demanded Deadmau5 to Lose the Nyan Wrap}}</ref> | In 2014, Canadian electronic music producer Deadmau5 (Joel Zimmerman) drew international attention for customizing his Ferrari 458 Italia with a colorful Nyan Cat–themed vinyl wrap, custom floor mats, and modified Ferrari badging that read “Purrari.” The car, which he prominently used in events such as the Gumball 3000 rally and in his online “Coffee Run” video series, became popularly known by the nickname ''Purrari''. Ferrari, however, objected to the modifications, particularly the parody badging and branding, arguing that they infringed on its trademarks and diluted the brand’s image. Ferrari North America issued a cease-and-desist letter demanding the removal of the custom elements. Deadmau5 complied, removing the wrap and “Purrari” logos before offering the car for sale. The dispute, widely reported in automotive and music media, highlighted Ferrari’s aggressive defense of its brand identity and its broader history of restricting unauthorized customizations or resales of its vehicles, even when carried out by high-profile owners.<ref>{{Cite web|url=https://www.autoevolution.com/news/ferrari-demanded-deadmau5-to-lose-the-nyan-wrap-85812.html|title=Ferrari Demanded Deadmau5 to Lose the Nyan Wrap}}</ref> | ||
=== Example incident two (''date'') === | |||
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== Products == | |||
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==See also== | ==See also== | ||