Clippy Campaign: Difference between revisions

Line 64:

===Orientation===

Rossmann later uploaded a clarifying video on 12 August 2025, titled "[https://youtu.be/SkL9vzW7nY0 You Changed Your Profile to Clippy: Now What? 📎📎📎]", to elaborate on the meaning of the movement for participants and outsiders, and to call participants to action, offering ways in which they could actively contribute to creating effective results that could counteract or make conspicuous the exploitative and dishonest business practices they are protesting. Rossmann stated in the video that the act of changing one's profile picture is not the goal of the movement, but a prerequisite for realizing bigger changes; it serves as a simple task that gets users invested in the movement and increases its visibility, so that even if a participant is not able to effectuate much change on their own, they can make people who ''are'' capable of more tangible influence aware of the movement and utilize their assistance.<ref name="second rossmann clippy video" />

Rossmann later uploaded a clarifying video on 12 August 2025, titled "[https://youtu.be/SkL9vzW7nY0 You Changed Your Profile to Clippy: Now What? 📎📎📎]", to elaborate on the meaning of the movement for participants and outsiders, and to call participants to action, offering ways in which they could actively contribute to creating effective results that could counteract or make conspicuous the exploitative and dishonest business practices they are protesting. Rossmann stated in the video that the act of changing one's profile picture is not the goal of the movement, but a prerequisite for realizing bigger changes; it serves as a simple task that gets users invested in the movement and increases its visibility, so that even if a participant is not able to effectuate much change on their own, they can make people who ''are'' capable of more tangible influence aware of the movement and utilize their assistance.<ref name="second rossmann clippy video" /> A major focus of the video was slacktivism, [[Clippy_Campaign#Comparison_to_"slacktivism"|which Rossmann asks members to avoid]].

[https://www.youtube.com/watch?v=SkL9vzW7nY0&t=84s You Changed Your Profile to Clippy: Now What? 📎📎📎 1:24]

<blockquote>There's this concept called slacktivism, and you'll see it on websites where people are more concerned with punching down than they are with actually trying to clean up their corner of the world because one of them is easy and one of them is not. Slacktivism means doing nothing, and I can imagine the type of person that is using that type of word to insult you because you change your profile picture to a Clippy is the same kind of person who is going to say, "Well, what's the point of putting your key in your car? That's not going to get you to work." Yeah, but it's a prerequisite!</blockquote>

Rossmann encouraged users to deny critics the opportunity to use this term by making real contributions because any member who finds even one way to effectuate real change or make their own contribution, no matter how small, is doing real work with real consequences and therefore invalidating such criticisms (which ties in with the themes of solidarity and strength in numbers).

[https://www.youtube.com/watch?v=SkL9vzW7nY0&t=108s You Changed Your Profile to Clippy: Now What? 📎📎📎 1:48]

<blockquote>[...O]ver the last seven to ten years of trying to advocate for right to repair and thirteen years on YouTube, the one thing I've noticed that is the biggest ''can't'' to any type of activism is apathy and believing you're alone.

[...] And the weird thing is, no matter how many times I disprove this, no matter how many times I say, "Look what happens when 10,000 of you email in, we get a bill. Look what happens when email in and do this. Look what happens when you participate here," people still believe that it's hopeless.

[...] And what I was hoping to do is get a different outcome if people realize that there ''are'' other people that think like them—that there are other people that are actually willing to do something. I don't plan on just having you people turn your profile pictures to a Clippy to just do that; like, that by itself doesn't do s[---]. What I plan on doing is getting each of you to realize that if you work together, things happen.</blockquote>

He later continues with the clarification by reiterating that anyone at all can make real change, and that no one is alone when everyone identifies together and works together:

[https://www.youtube.com/watch?v=SkL9vzW7nY0&t=454s You Changed Your Profile to Clippy: Now What? 📎📎📎 7:34]

<blockquote>I'm trying to get the ball rolling here. The real thing I want you all to do is: in your personal life, when you come across a time or a situation when you can actually do something, you speak up and you do something.

[...T]here's going to be a point in your life where if every single person were on the same page, you could do something that otherwise wouldn't have worked, and change can get created. When everybody's on the same page, and everybody is in agreement as to what the problem is, things just naturally move smoother. I've noticed this in my business, I've noticed this in my nonprofit, and I've noticed this with general activism, and I'm trying to get a little bit of that going.</blockquote>

Rossmann uploaded a follow-up video four days later, on 16 August 2025, titled "[https://www.youtube.com/watch?v=MAgghxUw4kc Progress of clippy movement one week in]", in which he remarked on the rapid growth of the movement and thanked participants for actively working and making a difference, and not simply changing their profile pictures without doing anything else.<ref name="third rossmann clippy video">{{Cite web |url=https://www.youtube.com/watch?v=MAgghxUw4kc |title=Progress of clippy movement one week in |date=16 Aug 2025}}</ref>

@@ Line 64: / Line 64: @@
 ===Orientation===
-Rossmann later uploaded a clarifying video on 12 August 2025, titled "[https://youtu.be/SkL9vzW7nY0 You Changed Your Profile to Clippy: Now What? 📎📎📎]", to elaborate on the meaning of the movement for participants and outsiders, and to call participants to action, offering ways in which they could actively contribute to creating effective results that could counteract or make conspicuous the exploitative and dishonest business practices they are protesting. Rossmann stated in the video that the act of changing one's profile picture is not the goal of the movement, but a prerequisite for realizing bigger changes; it serves as a simple task that gets users invested in the movement and increases its visibility, so that even if a participant is not able to effectuate much change on their own, they can make people who ''are'' capable of more tangible influence aware of the movement and utilize their assistance.<ref name="second rossmann clippy video" />
+Rossmann later uploaded a clarifying video on 12 August 2025, titled "[https://youtu.be/SkL9vzW7nY0 You Changed Your Profile to Clippy: Now What? 📎📎📎]", to elaborate on the meaning of the movement for participants and outsiders, and to call participants to action, offering ways in which they could actively contribute to creating effective results that could counteract or make conspicuous the exploitative and dishonest business practices they are protesting. Rossmann stated in the video that the act of changing one's profile picture is not the goal of the movement, but a prerequisite for realizing bigger changes; it serves as a simple task that gets users invested in the movement and increases its visibility, so that even if a participant is not able to effectuate much change on their own, they can make people who ''are'' capable of more tangible influence aware of the movement and utilize their assistance.<ref name="second rossmann clippy video" /> A major focus of the video was slacktivism, [[Clippy_Campaign#Comparison_to_"slacktivism"|which Rossmann asks members to avoid]].
+[https://www.youtube.com/watch?v=SkL9vzW7nY0&t=84s You Changed Your Profile to Clippy: Now What? 📎📎📎 1:24]
+<blockquote>There's this concept called slacktivism, and you'll see it on websites where people are more concerned with punching down than they are with actually trying to clean up their corner of the world because one of them is easy and one of them is not. Slacktivism means doing nothing, and I can imagine the type of person that is using that type of word to insult you because you change your profile picture to a Clippy is the same kind of person who is going to say, "Well, what's the point of putting your key in your car? That's not going to get you to work." Yeah, but it's a prerequisite!</blockquote>
+Rossmann encouraged users to deny critics the opportunity to use this term by making real contributions because any member who finds even one way to effectuate real change or make their own contribution, no matter how small, is doing real work with real consequences and therefore invalidating such criticisms (which ties in with the themes of solidarity and strength in numbers).
+[https://www.youtube.com/watch?v=SkL9vzW7nY0&t=108s You Changed Your Profile to Clippy: Now What? 📎📎📎 1:48]
+<blockquote>[...O]ver the last seven to ten years of trying to advocate for right to repair and thirteen years on YouTube, the one thing I've noticed that is the biggest ''can't'' to any type of activism is apathy and believing you're alone.
+[...] And the weird thing is, no matter how many times I disprove this, no matter how many times I say, "Look what happens when 10,000 of you email in, we get a bill. Look what happens when email in and do this. Look what happens when you participate here," people still believe that it's hopeless.
+[...] And what I was hoping to do is get a different outcome if people realize that there ''are'' other people that think like them—that there are other people that are actually willing to do something. I don't plan on just having you people turn your profile pictures to a Clippy to just do that; like, that by itself doesn't do s[---]. What I plan on doing is getting each of you to realize that if you work together, things happen.</blockquote>
+He later continues with the clarification by reiterating that anyone at all can make real change, and that no one is alone when everyone identifies together and works together:
+[https://www.youtube.com/watch?v=SkL9vzW7nY0&t=454s You Changed Your Profile to Clippy: Now What? 📎📎📎 7:34]
+<blockquote>I'm trying to get the ball rolling here. The real thing I want you all to do is: in your personal life, when you come across a time or a situation when you can actually do something, you speak up and you do something.
+[...T]here's going to be a point in your life where if every single person were on the same page, you could do something that otherwise wouldn't have worked, and change can get created. When everybody's on the same page, and everybody is in agreement as to what the problem is, things just naturally move smoother. I've noticed this in my business, I've noticed this in my nonprofit, and I've noticed this with general activism, and I'm trying to get a little bit of that going.</blockquote>
 Rossmann uploaded a follow-up video four days later, on 16 August 2025, titled "[https://www.youtube.com/watch?v=MAgghxUw4kc Progress of clippy movement one week in]", in which he remarked on the rapid growth of the movement and thanked participants for actively working and making a difference, and not simply changing their profile pictures without doing anything else.<ref name="third rossmann clippy video">{{Cite web |url=https://www.youtube.com/watch?v=MAgghxUw4kc |title=Progress of clippy movement one week in |date=16 Aug 2025}}</ref>