YouTube: Difference between revisions

Advertisements are YouTube's primary source of revenue.<ref>{{Cite web |date= |title=How YouTube Works |url=https://www.youtube.com/howyoutubeworks/our-commitments/sharing-revenue/ |url-status=live |archive-url=https://web.archive.org/web/20260101140008/https://www.youtube.com/howyoutubeworks/creator-economy/ |archive-date=1 Jan 2026 |access-date= |website=YouTube}}</ref>  This has led to advertisements becoming more pervasive on the platform<ref>{{Cite web |last=Brown |first=Jordan |date=20 Jan 2024 |title=Why YouTube Has So Many Ads (and Why There Will Probably Be More) |url=https://www.33rdsquare.com/software-app/why-youtube-has-so-many-ads-and-why-there-will-probably-be-more/ |url-status=live |archive-url=https://archive.md/0x7Q3 |archive-date=26 Jan 2026 |access-date=12 Jul 2025 |website=33rd Square}}</ref> such as an increasing number of spaces for static ads,<!-- No article specifically states this, but whenever I use a device without an adblock, I have been seeing more static ads on the home page and video sidebar. I think it is reasonable to assume they don't mention it because they are distracted by the more annoying video ads - JamesTDG --> longer ad breaks (which some users have documented being longer than the videos they watch,<ref>{{Cite web |first=Aamir |last=Siddiqui |title=Frustrated YouTube viewers seek explanation for hour-long unskippable ads (Updated: Clarification) |url=https://www.androidauthority.com/youtube-long-unskippable-ads-problem-3519957/ |website=Android Authority |date=27 Jan 2025 |access-date=12 Jul 2025 |url-status=live |archive-url=https://web.archive.org/web/20250128162022/https://www.androidauthority.com/youtube-long-unskippable-ads-problem-3519957/ |archive-date=28 Jan 2025}}</ref><ref>{{Cite web |first=Hans-Christian |last=Dirscherl |first2=Joel |last2=Lee |title=Hours-long unskippable ads spotted on YouTube. What’s going on? |url=https://www.pcworld.com/article/2590352/hours-long-unskippable-ads-spotted-on-youtube-whats-going-on.html |website=PCWorld |date=28 Jan 2025 |access-date=5 Apr 2025 |url-status=live |archive-url=https://web.archive.org/web/20250129183554/https://www.pcworld.com/article/2590352/hours-long-unskippable-ads-spotted-on-youtube-whats-going-on.html |archive-date=29 Jan 2025}}</ref> and most prevalent on YouTube TV, <ref>{{Cite web |last=Adegbola |first=Anu |date=16 Aug 2024 |title=YouTube tests longer CTV ad breaks |url=https://searchengineland.com/youtube-tests-longer-ad-breaks-ctv-445248#:~:text=YouTube%20is%20increasing%20the%20duration,ads%20over%20shorter%2C%20dispersed%20slots. |url-status=live |archive-url=https://web.archive.org/web/20240816143812/https://searchengineland.com/youtube-tests-longer-ad-breaks-ctv-445248 |archive-date=16 Aug 2024 |access-date=16 Aug 2025 |website=Search Engine Land}}</ref>) increased ad frequency in videos,<ref>{{Cite web |first=Arol |last=Wright |title=YouTube is Adding Even More Ads |url=https://www.howtogeek.com/youtube-is-adding-even-more-ads/ |website=How-To-Geek |date=26 Apr 2024 |access-date=12 Jul 2025 |url-status=live |archive-url=https://web.archive.org/web/20240426192258/https://www.howtogeek.com/youtube-is-adding-even-more-ads/ |archive-date=26 Apr 2024}}</ref> and poorer quality ads.<ref name=":5">{{Cite web |author=@T3rr0r |date=17 Oct 2021 |title=BAD Mobile Game Ads |url=https://www.youtube.com/watch?v=dRjGn54O4Zg |url-status=live |archive-url=https://preservetube.com/watch?v=dRjGn54O4Zg |archive-date=26 Jan 2026 |access-date=12 Jul 2025 |website=[[YouTube]]}}</ref><ref name=":6">{{Cite web |first=Max |last=Knoblauch |title=Why are mobile game ads so weird and bad? |url=https://sherwood.news/business/mobile-game-ads-industry-fake-misleading/ |website=Sherwood News |date=14 Jun 2024 |access-date=12 Jul 2025 |url-status=live |archive-url=https://web.archive.org/web/20240614151756/https://sherwood.news/business/mobile-game-ads-industry-fake-misleading/ |archive-date=14 Jun 2024}}</ref><ref name=":7">{{Cite web |author=@Saberspark |date=18 Sep 2021 |title=The DISGUSTING State of Mobile Game Ads (and why YouTube LOVES IT) |url=https://www.youtube.com/watch?v=KsKlfN9phAs |url-status=live |archive-url=https://preservetube.com/watch?v=KsKlfN9phAs |archive-date=26 Jan 2026 |access-date=12 Jul 2025 |website=[[YouTube]]}}</ref> Practices are also put into place in order to force non-paying users into seeing these ads as well, such as subscription-gating playing videos in the background.<ref>{{Cite web |title=YouTube Premium |url=https://www.youtube.com/premium?ybp=Sg0IBhIJdW5saW1pdGVk4AEC |website=[[YouTube]] |access-date=12 Jul 2025 |url-status=live}}</ref>