Forced app download: Difference between revisions
Added retail and ecommerce section with Shopee example. Includes descriptive text and screenshot evidence of Forced App Download Experience in practice. |
Added citation for Luckin Coffee pushing the forced app download experience |
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=== Food and beverage === | === Food and beverage === | ||
An increasing number of 'digital-native' food businesses that are app-only are making their way onto the market. For example, Luckin Coffee, a Starbucks competitor of China origin with stores in Singapore and planned expansion into Malaysia and the US in 2025<ref>https://www.worldcoffeeportal.com/Latest/News/2024/October/China-s-Luckin-Coffee-reportedly-planning-US-launc</ref>, only allows ordering of beverages and payments via its app. The way it works is you download the app, register an account, log in, order a coffee and pay for it, then pick it up at a Luckin Coffee location. | An increasing number of 'digital-native' food businesses that are app-only are making their way onto the market. For example, Luckin Coffee, a Starbucks competitor of China origin with stores in Singapore and planned expansion into Malaysia and the US in 2025<ref>https://www.worldcoffeeportal.com/Latest/News/2024/October/China-s-Luckin-Coffee-reportedly-planning-US-launc</ref>, only allows ordering of beverages and payments via its app. The way it works is you download the app, register an account, log in, order a coffee and pay for it, then pick it up at a Luckin Coffee location. "With Luckin, you do not order coffee over the counter like in regular Western coffee shops. Instead, you do everything online. I ordered my drinks here without even needing to talk to the Barista!"<ref>https://www.clearlycoffee.com/review-signature-luckin-coffee-drinks-photos-creamy-dreamy-big-cheesy-coconut-latte/</ref> | ||
With a food and beverage business that is fully committed to the forced app download experience like Luckin Coffee, there is no way to order nor pay at the physical store. You '''must download and use the app''' to interact with the business. | With a food and beverage business that is fully committed to the forced app download experience like Luckin Coffee, there is no way to order nor pay at the physical store. You '''must download and use the app''' to interact with the business. |