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'''[[BMW]]''' have created a subscription model for their auto-dimming headlights.<ref>[https://www.bmw.ie/en/shop/ls/dp/FLA_Offer_ie High Beam Assistant]</ref>
'''[[BMW]]''' have created a subscription model for their auto-dimming headlights.<ref>[https://www.bmw.ie/en/shop/ls/dp/FLA_Offer_ie High Beam Assistant] ([http://web.archive.org/web/20251211055532/https://www.bmw.ie/en/shop/ls/dp/FLA_Offer_ie Archived])</ref>
==High beam assistant subscription==
==High beam assistant subscription==
While some car manufacturers have included auto-dimming headlamps in their vehicles as standard, BMW has charged for this feature since 2005. [[Media:Night_Vision_highbeam.doc.doc]]
While some car manufacturers have included auto-dimming headlamps in their vehicles as standard, BMW has charged for this feature since 2005. [[Media:Night_Vision_highbeam.doc.doc]]
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*unlimited €250
*unlimited €250


[[File:BMW's HBA Pricing Model.png|thumb|BMW's High Beam Assistant Pricing model, taken from bmw.co.uk.<ref>[https://www.bmw.co.uk/en/shop/ls/dp/FLA_Offer_gb High Beam Assistant]</ref>]]
[[File:BMW's HBA Pricing Model.png|thumb|BMW's High Beam Assistant Pricing model, taken from bmw.co.uk.<ref>[https://www.bmw.co.uk/en/shop/ls/dp/FLA_Offer_gb High Beam Assistant] ([http://web.archive.org/web/20251015062146/https://www.bmw.co.uk/en/shop/ls/dp/FLA_Offer_gb Archived])</ref>]]
The problem lies with the components needed for this feature already being installed in the car at purchase, rather than installed after an additional fee.<ref name=":0">{{Cite web |last=Groves |first=Jake |date=26 Mar 2021 |title=‘The uncomfortable future of in-car upgrades has begun’ |url=https://www.carmagazine.co.uk/features/opinion/jake-groves/in-car-upgrades/?utm_source=chatgpt.com |url-status=live |access-date=1 Apr 2025 |website=carmagazine}}</ref>
The problem lies with the components needed for this feature already being installed in the car at purchase, rather than installed after an additional fee.<ref name=":0">{{Cite web |last=Groves |first=Jake |date=26 Mar 2021 |title=‘The uncomfortable future of in-car upgrades has begun’ |url=https://www.carmagazine.co.uk/features/opinion/jake-groves/in-car-upgrades/?utm_source=chatgpt.com |url-status=live |access-date=1 Apr 2025 |website=carmagazine |archive-url=http://web.archive.org/web/20250708192507/https://www.carmagazine.co.uk/features/opinion/jake-groves/in-car-upgrades/?utm_source=chatgpt.com |archive-date=8 Jul 2025}}</ref>


===BMW's response===
===BMW's response===
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==Consumer response==
==Consumer response==


Many people who have purchased a newer BMW are shocked to find out that the HBA requires an activation fee, and have looked for ways around it believing it should come standard.<ref>{{Cite web |title=Is there a proven way around paying £200 to activate high beam assist? |url=https://www.reddit.com/r/BmwTech/comments/1b2d99v/is_there_a_proven_way_around_paying_200_to/?utm_source=chatgpt.com |url-status=live |access-date=1 Apr 2024 |website=[[Reddit]]}}</ref><ref>{{Cite web |date=21 Nov 2022 |title=Just picked-up a demo G30 545e Xdrive. It has the high-beam assist hardware and BMW want €225 to turn it on. Anyone know whether Bimmercode could throw the switch on this for me and get it working? |url=https://g30.bimmerpost.com/forums/showthread.php?t=1971756 |url-status=live |access-date=1 Apr 2025 |website=Bimmerpost |archive-url=http://web.archive.org/web/20250708192459/https://g30.bimmerpost.com/forums/showthread.php?t=1971756 |archive-date=8 Jul 2025}}</ref> Others wonder if the purchase price is simply worth it.<ref>{{Cite web |date=17 Sep 2022 |title=High Beam Assist. |url=https://www.babybmw.net/threads/high-beam-assist.147073 |url-status=live |access-date=1 Apr 2025 |website=babybmw |archive-url=http://web.archive.org/web/20220927052119/https://www.babybmw.net/threads/high-beam-assist.147073/ |archive-date=27 Sep 2022}}</ref>
Many people who have purchased a newer BMW are shocked to find out that the HBA requires an activation fee, and have looked for ways around it believing it should come standard.<ref>{{Cite web |title=Is there a proven way around paying £200 to activate high beam assist? |url=https://www.reddit.com/r/BmwTech/comments/1b2d99v/is_there_a_proven_way_around_paying_200_to/?utm_source=chatgpt.com |url-status=live |access-date=1 Apr 2024 |website=[[Reddit]] |archive-url=https://web.archive.org/web/20260223033552/https://old.reddit.com/r/BmwTech/comments/1b2d99v/is_there_a_proven_way_around_paying_200_to/?utm_source=chatgpt.com |archive-date=23 Feb 2026}}</ref><ref>{{Cite web |date=21 Nov 2022 |title=Just picked-up a demo G30 545e Xdrive. It has the high-beam assist hardware and BMW want €225 to turn it on. Anyone know whether Bimmercode could throw the switch on this for me and get it working? |url=https://g30.bimmerpost.com/forums/showthread.php?t=1971756 |url-status=live |access-date=1 Apr 2025 |website=Bimmerpost |archive-url=http://web.archive.org/web/20250708192459/https://g30.bimmerpost.com/forums/showthread.php?t=1971756 |archive-date=8 Jul 2025}}</ref> Others wonder if the purchase price is simply worth it.<ref>{{Cite web |date=17 Sep 2022 |title=High Beam Assist. |url=https://www.babybmw.net/threads/high-beam-assist.147073 |url-status=live |access-date=1 Apr 2025 |website=babybmw |archive-url=http://web.archive.org/web/20220927052119/https://www.babybmw.net/threads/high-beam-assist.147073/ |archive-date=27 Sep 2022}}</ref>


==References==
==References==
{{reflist}}
{{reflist}}
[[Category:BMW]]
[[Category:BMW]]