Negative option marketing: Difference between revisions
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==How it works== | ==How it works== | ||
A company like a gym may make it super easy to sign up online. But when it comes time to cancel your membership to change to a new gym the consumer later finds out that they have to certify mail the gym to cancel the same membership they signed up for online. While a company could implement a easy cancel option they proactively choose not to keep those who would just accept the cost outweighing the time spent to cancel.<ref>{{Cite web |last=FTC |title=Enforcement Policy Statement Regarding Negative Option Marketing - negative_option_policy_statement-10-22-2021-tobureau.pdf |url=https://www.ftc.gov/system/files/documents/public_statements/1598063/negative_option_policy_statement-10-22-2021-tobureau.pdf |url-status=live |access-date=2025-11-02 |website=FTC GOV}}</ref> | A company like a gym may make it super easy to sign up online. But when it comes time to cancel your membership to change to a new gym the consumer later finds out that they have to certify mail the gym to cancel the same membership they signed up for online. While a company could implement a easy cancel option they proactively choose not to keep those who would just accept the cost outweighing the time spent to cancel.<ref>{{Cite web |last=FTC |title=Enforcement Policy Statement Regarding Negative Option Marketing - negative_option_policy_statement-10-22-2021-tobureau.pdf |url=https://www.ftc.gov/system/files/documents/public_statements/1598063/negative_option_policy_statement-10-22-2021-tobureau.pdf |url-status=live |access-date=2025-11-02 |website=FTC GOV |archive-url=http://web.archive.org/web/20251209002749/https://www.ftc.gov/system/files/documents/public_statements/1598063/negative_option_policy_statement-10-22-2021-tobureau.pdf |archive-date=9 Dec 2025}}</ref> | ||
==Why it is a problem== | ==Why it is a problem== | ||
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==Examples== | ==Examples== | ||
LA Fitness making it easy to sign up for a membership but requires first class mail to cancel a subscription<ref>{{Cite web |last=Rossmann |first=Louis |date=2023-08-24 |title=LA Fitness gym cancel scam - fight for the right to cancel! |url=https://www.youtube.com/watch?v=w6gF1z3WkWU |url-status=live |access-date=2025-11-02 |website=Youtube}}</ref> | LA Fitness making it easy to sign up for a membership but requires first class mail to cancel a subscription<ref>{{Cite web |last=Rossmann |first=Louis |date=2023-08-24 |title=LA Fitness gym cancel scam - fight for the right to cancel! |url=https://www.youtube.com/watch?v=w6gF1z3WkWU |url-status=live |access-date=2025-11-02 |website=Youtube |archive-url=https://preservetube.com/watch?v=w6gF1z3WkWU |archive-date=23 Feb 2026}}</ref> | ||
DND Beyond allowing you to make an account online but force request via '''email''' to have a chance of your account being deleted by them having to provide additional information that was not necessary on account signup<ref>{{Cite web |date=2022-01-09 |title=The Multi-Day Odyssey to Account Deletion (Ongoing) |url=https://www.reddit.com/r/dndbeyond/comments/10b9y9v/the_multiday_odyssey_to_account_deletion_ongoing/ |url-status=live |access-date=2025-11-02 |website=Reddit}}</ref> | DND Beyond allowing you to make an account online but force request via '''email''' to have a chance of your account being deleted by them having to provide additional information that was not necessary on account signup<ref>{{Cite web |date=2022-01-09 |title=The Multi-Day Odyssey to Account Deletion (Ongoing) |url=https://www.reddit.com/r/dndbeyond/comments/10b9y9v/the_multiday_odyssey_to_account_deletion_ongoing/ |url-status=live |access-date=2025-11-02 |website=Reddit |archive-url=http://web.archive.org/web/20230114000917/https://old.reddit.com/r/dndbeyond/comments/10b9y9v/the_multiday_odyssey_to_account_deletion_ongoing/ |archive-date=14 Jan 2023}}</ref> | ||
DJI cameras requiring an app registration to be able to use the product you paid for<ref>{{Cite web |last=Rossmann |first=Louis |date=2025-04-17 |title=I thought I bought a camera, but no! DJI sold me a LICENSE to use their camera 🤦♂️ |url=https://www.youtube.com/watch?v=aUOnQ_boqCw |url-status=live |access-date=2025-11-02 |website=Youtube}}</ref> | DJI cameras requiring an app registration to be able to use the product you paid for<ref>{{Cite web |last=Rossmann |first=Louis |date=2025-04-17 |title=I thought I bought a camera, but no! DJI sold me a LICENSE to use their camera 🤦♂️ |url=https://www.youtube.com/watch?v=aUOnQ_boqCw |url-status=live |access-date=2025-11-02 |website=Youtube |archive-url=https://preservetube.com/watch?v=aUOnQ_boqCw |archive-date=23 Feb 2026}}</ref> | ||
==References== | ==References== | ||