Roku: Difference between revisions - Consumer Rights Wiki

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*This data is used for purposes such as providing and improving services, personalizing content, and targeted advertisements.

*Roku retains personal data for as long as deemed necessary.

*On many of their devices and services such as Roku OS, "Do not sell my personal information" is opt-out rather than opt-in.<ref name=":0">{{Cite web |title=Roku Privacy Policy |url=https://docs.roku.com/published/userprivacypolicy/en/us |url-status=live |access-date=19 Apr 2025 |website=[[Roku]]}}</ref>

*On many of their devices and services such as Roku OS, "Do not sell my personal information" is opt-out rather than opt-in.<ref name=":0">{{Cite web |title=Roku Privacy Policy |url=https://docs.roku.com/published/userprivacypolicy/en/us |url-status=live |access-date=19 Apr 2025 |website=[[Roku]] |archive-url=http://web.archive.org/web/20260210034522/https://docs.roku.com/published/userprivacypolicy/en/us |archive-date=10 Feb 2026}}</ref>

====Transparency====

*The "Do not sell my personal information" setting on Roku OS is located behind many menus, making it difficult to find.

*Roku states the added forced arbitration clause was a decision made separate of the data breach. However, this has been met with skepticism by the community.<ref name=":1">{{Cite web |last=Toulas |first=Bill |date=11 Mar 2024 |title=Over 15,000 hacked Roku accounts sold for 50¢ each to buy hardware |url=https://www.bleepingcomputer.com/news/security/over-15-000-hacked-roku-accounts-sold-for-50-each-to-buy-hardware/ |url-status=live |access-date=19 Apr 2025 |website=Bleeping Computer}}</ref>

*Roku states the added forced arbitration clause was a decision made separate of the data breach. However, this has been met with skepticism by the community.<ref name=":1">{{Cite web |last=Toulas |first=Bill |date=11 Mar 2024 |title=Over 15,000 hacked Roku accounts sold for 50¢ each to buy hardware |url=https://www.bleepingcomputer.com/news/security/over-15-000-hacked-roku-accounts-sold-for-50-each-to-buy-hardware/ |url-status=live |access-date=19 Apr 2025 |website=Bleeping Computer |archive-url=http://web.archive.org/web/20251206210456/https://www.bleepingcomputer.com/news/security/over-15-000-hacked-roku-accounts-sold-for-50-each-to-buy-hardware/ |archive-date=6 Dec 2025}}</ref>

==Products and Services==

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===Post-Purchase EULA Modification (Mar. 2024)===

[[File:Roku Forced Arbitration.jpg|thumb|510x510px|The screen in which consumers agreed to force arbitration. There is no "disagree."<ref name=":2">{{Cite web |last=Newman |first=Jared |date=7 Mar 2024 |title=Roku’s forced arbitration update leaves users fuming |url=https://www.techhive.com/article/2258136/rokus-forced-arbitration-update-leaves-users-fuming.html |url-status=live |access-date=19 Apr 2025 |website=TechHive}}</ref>]]

[[File:Roku Forced Arbitration.jpg|thumb|510x510px|The screen in which consumers agreed to force arbitration. There is no "disagree."<ref name=":2">{{Cite web |last=Newman |first=Jared |date=7 Mar 2024 |title=Roku’s forced arbitration update leaves users fuming |url=https://www.techhive.com/article/2258136/rokus-forced-arbitration-update-leaves-users-fuming.html |url-status=live |access-date=19 Apr 2025 |website=TechHive |archive-url=http://web.archive.org/web/20251223223437/https://www.techhive.com/article/2258136/rokus-forced-arbitration-update-leaves-users-fuming.html |archive-date=23 Dec 2025}}</ref>]]

In early March 2024, Roku Inc. [[Post-purchase EULA modification|modified]] its [[End-user license agreement]] (EULA), after the company disclosed a data breach that affected 15,000 accounts.<ref name=":2" /> In April 2024, Roku disclosed another incident that affected 576,000 additional accounts.<ref name=":1" />

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==="HDMI-customized ad insertion" patent (Oct. 2023)===

In early October 2023, Roku filed a patent ([https://patents.google.com/patent/US20230388589A1/en US20230388589A1]) for a program to insert ads on top of the display output of any non-Roku device displayed on a Roku TV. This program would be able to detect when the consumer has paused a video feed and display an advertisement, and it would be personalized by data collected through Roku services.<ref>{{Cite web |date=24 Dec 2024 |title=Hdmi customized ad insertion |url=https://patents.google.com/patent/US20230388589A1/en |url-status=live |access-date=19 Apr 2025 |website=Google Patents}}</ref>

In early October 2023, Roku filed a patent ([https://patents.google.com/patent/US20230388589A1/en US20230388589A1]) for a program to insert ads on top of the display output of any non-Roku device displayed on a Roku TV. This program would be able to detect when the consumer has paused a video feed and display an advertisement, and it would be personalized by data collected through Roku services.<ref>{{Cite web |date=24 Dec 2024 |title=Hdmi customized ad insertion |url=https://patents.google.com/patent/US20230388589A1/en |url-status=live |access-date=19 Apr 2025 |website=Google Patents |archive-url=http://web.archive.org/web/20251216065411/https://patents.google.com/patent/US20230388589A1/en |archive-date=16 Dec 2025}}</ref>

As of January 2025, this patent has not been implemented into any Roku devices. However, a similar feature which also detects content from connected devices, called "More Ways to Watch," has previously been implemented.<ref>{{Cite web |title=How to use More Ways to Watch on your Roku TV |url=https://support.roku.com/article/115005739288 |url-status=live |access-date=19 Apr 2025 |website=Roku Support}}</ref><ref>{{Cite web |last=Katzmaier |first=David |date=11 Apr 2017 |title=Roku TVs now track what you watch to suggest streams, target ads |url=https://www.cnet.com/tech/home-entertainment/roku-tvs-now-track-what-you-watch-to-suggest-streams-target-ads/ |url-status=live |access-date=19 Apr 2025 |website=CNET}}</ref>

As of January 2025, this patent has not been implemented into any Roku devices. However, a similar feature which also detects content from connected devices, called "More Ways to Watch," has previously been implemented.<ref>{{Cite web |title=How to use More Ways to Watch on your Roku TV |url=https://support.roku.com/article/115005739288 |url-status=live |access-date=19 Apr 2025 |website=Roku Support |archive-url=http://web.archive.org/web/20251114082909/https://support.roku.com/article/115005739288 |archive-date=14 Nov 2025}}</ref><ref>{{Cite web |last=Katzmaier |first=David |date=11 Apr 2017 |title=Roku TVs now track what you watch to suggest streams, target ads |url=https://www.cnet.com/tech/home-entertainment/roku-tvs-now-track-what-you-watch-to-suggest-streams-target-ads/ |url-status=live |access-date=19 Apr 2025 |website=CNET |archive-url=http://web.archive.org/web/20260208062725/https://www.cnet.com/tech/home-entertainment/roku-tvs-now-track-what-you-watch-to-suggest-streams-target-ads/ |archive-date=8 Feb 2026}}</ref>

==References==

[[Category:Roku]]

@@ Line 17: / Line 17: @@
 *This data is used for purposes such as providing and improving services, personalizing content, and targeted advertisements.
 *Roku retains personal data for as long as deemed necessary.
-*On many of their devices and services such as Roku OS, "Do not sell my personal information" is opt-out rather than opt-in.<ref name=":0">{{Cite web |title=Roku Privacy Policy |url=https://docs.roku.com/published/userprivacypolicy/en/us |url-status=live |access-date=19 Apr 2025 |website=[[Roku]]}}</ref>
+*On many of their devices and services such as Roku OS, "Do not sell my personal information" is opt-out rather than opt-in.<ref name=":0">{{Cite web |title=Roku Privacy Policy |url=https://docs.roku.com/published/userprivacypolicy/en/us |url-status=live |access-date=19 Apr 2025 |website=[[Roku]] |archive-url=http://web.archive.org/web/20260210034522/https://docs.roku.com/published/userprivacypolicy/en/us |archive-date=10 Feb 2026}}</ref>
 ====Transparency====
 *The "Do not sell my personal information" setting on Roku OS is located behind many menus, making it difficult to find.
-*Roku states the added forced arbitration clause was a decision made separate of the data breach. However, this has been met with skepticism by the community.<ref name=":1">{{Cite web |last=Toulas |first=Bill |date=11 Mar 2024 |title=Over 15,000 hacked Roku accounts sold for 50¢ each to buy hardware |url=https://www.bleepingcomputer.com/news/security/over-15-000-hacked-roku-accounts-sold-for-50-each-to-buy-hardware/ |url-status=live |access-date=19 Apr 2025 |website=Bleeping Computer}}</ref>
+*Roku states the added forced arbitration clause was a decision made separate of the data breach. However, this has been met with skepticism by the community.<ref name=":1">{{Cite web |last=Toulas |first=Bill |date=11 Mar 2024 |title=Over 15,000 hacked Roku accounts sold for 50¢ each to buy hardware |url=https://www.bleepingcomputer.com/news/security/over-15-000-hacked-roku-accounts-sold-for-50-each-to-buy-hardware/ |url-status=live |access-date=19 Apr 2025 |website=Bleeping Computer |archive-url=http://web.archive.org/web/20251206210456/https://www.bleepingcomputer.com/news/security/over-15-000-hacked-roku-accounts-sold-for-50-each-to-buy-hardware/ |archive-date=6 Dec 2025}}</ref>
 ==Products and Services==
@@ Line 70: / Line 70: @@
 ===Post-Purchase EULA Modification (Mar. 2024)===
-[[File:Roku Forced Arbitration.jpg|thumb|510x510px|The screen in which consumers agreed to force arbitration. There is no "disagree."<ref name=":2">{{Cite web |last=Newman |first=Jared |date=7 Mar 2024 |title=Roku’s forced arbitration update leaves users fuming |url=https://www.techhive.com/article/2258136/rokus-forced-arbitration-update-leaves-users-fuming.html |url-status=live |access-date=19 Apr 2025 |website=TechHive}}</ref>]]
+[[File:Roku Forced Arbitration.jpg|thumb|510x510px|The screen in which consumers agreed to force arbitration. There is no "disagree."<ref name=":2">{{Cite web |last=Newman |first=Jared |date=7 Mar 2024 |title=Roku’s forced arbitration update leaves users fuming |url=https://www.techhive.com/article/2258136/rokus-forced-arbitration-update-leaves-users-fuming.html |url-status=live |access-date=19 Apr 2025 |website=TechHive |archive-url=http://web.archive.org/web/20251223223437/https://www.techhive.com/article/2258136/rokus-forced-arbitration-update-leaves-users-fuming.html |archive-date=23 Dec 2025}}</ref>]]
 In early March 2024, Roku Inc. [[Post-purchase EULA modification|modified]] its [[End-user license agreement]] (EULA), after the company disclosed a data breach that affected 15,000 accounts.<ref name=":2" /> In April 2024, Roku disclosed another incident that affected 576,000 additional accounts.<ref name=":1" />
@@ Line 76: / Line 76: @@
 ==="HDMI-customized ad insertion" patent (Oct. 2023)===
-In early October 2023, Roku filed a patent ([https://patents.google.com/patent/US20230388589A1/en US20230388589A1]) for a program to insert ads on top of the display output of any non-Roku device displayed on a Roku TV. This program would be able to detect when the consumer has paused a video feed and display an advertisement, and it would be personalized by data collected through Roku services.<ref>{{Cite web |date=24 Dec 2024 |title=Hdmi customized ad insertion |url=https://patents.google.com/patent/US20230388589A1/en |url-status=live |access-date=19 Apr 2025 |website=Google Patents}}</ref>
+In early October 2023, Roku filed a patent ([https://patents.google.com/patent/US20230388589A1/en US20230388589A1]) for a program to insert ads on top of the display output of any non-Roku device displayed on a Roku TV. This program would be able to detect when the consumer has paused a video feed and display an advertisement, and it would be personalized by data collected through Roku services.<ref>{{Cite web |date=24 Dec 2024 |title=Hdmi customized ad insertion |url=https://patents.google.com/patent/US20230388589A1/en |url-status=live |access-date=19 Apr 2025 |website=Google Patents |archive-url=http://web.archive.org/web/20251216065411/https://patents.google.com/patent/US20230388589A1/en |archive-date=16 Dec 2025}}</ref>
-As of January 2025, this patent has not been implemented into any Roku devices. However, a similar feature which also detects content from connected devices, called "More Ways to Watch," has previously been implemented.<ref>{{Cite web |title=How to use More Ways to Watch on your Roku TV |url=https://support.roku.com/article/115005739288 |url-status=live |access-date=19 Apr 2025 |website=Roku Support}}</ref><ref>{{Cite web |last=Katzmaier |first=David |date=11 Apr 2017 |title=Roku TVs now track what you watch to suggest streams, target ads |url=https://www.cnet.com/tech/home-entertainment/roku-tvs-now-track-what-you-watch-to-suggest-streams-target-ads/ |url-status=live |access-date=19 Apr 2025 |website=CNET}}</ref>
+As of January 2025, this patent has not been implemented into any Roku devices. However, a similar feature which also detects content from connected devices, called "More Ways to Watch," has previously been implemented.<ref>{{Cite web |title=How to use More Ways to Watch on your Roku TV |url=https://support.roku.com/article/115005739288 |url-status=live |access-date=19 Apr 2025 |website=Roku Support |archive-url=http://web.archive.org/web/20251114082909/https://support.roku.com/article/115005739288 |archive-date=14 Nov 2025}}</ref><ref>{{Cite web |last=Katzmaier |first=David |date=11 Apr 2017 |title=Roku TVs now track what you watch to suggest streams, target ads |url=https://www.cnet.com/tech/home-entertainment/roku-tvs-now-track-what-you-watch-to-suggest-streams-target-ads/ |url-status=live |access-date=19 Apr 2025 |website=CNET |archive-url=http://web.archive.org/web/20260208062725/https://www.cnet.com/tech/home-entertainment/roku-tvs-now-track-what-you-watch-to-suggest-streams-target-ads/ |archive-date=8 Feb 2026}}</ref>
 ==References==
 <references />
 [[Category:Roku]]