Personalized ads: Difference between revisions

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Some products or services offer personalized ads via ad providers, like Google Ads. Targeted advertising works using a combination of gathered user data (that might be collected without user's consent), training data and prediction algorithms.

Some examples of data collected to provide targeted advertising consists of GPS location, age, gender, search history, ad interaction and application interactions. In some cases, ad providers allow users to delete the gathered data ~~or to disable personalized ads~~.

Some examples of data collected to provide targeted advertising consists of GPS location, age, gender, search history, ad interaction and application interactions. In some cases, ad providers allow users to opt-out from personalized ads and delete the gathered data.

Once enough data is gathered, it is processed and used to train algorithms to create a profile of the user, detecting their fingerprints, behaviors, interests and dislikings. This profile is then used to predict the user and select and deploy advertisements that might be relevant for the user.

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 Some products or services offer personalized ads via ad providers, like Google Ads. Targeted advertising works using a combination of gathered user data (that might be collected without user's consent), training data and prediction algorithms.
-Some examples of data collected to provide targeted advertising consists of GPS location, age, gender, search history, ad interaction and application interactions. In some cases, ad providers allow users to delete the gathered data or to disable personalized ads.
+Some examples of data collected to provide targeted advertising consists of GPS location, age, gender, search history, ad interaction and application interactions. In some cases, ad providers allow users to opt-out from personalized ads and delete the gathered data.
 Once enough data is gathered, it is processed and used to train algorithms to create a profile of the user, detecting their fingerprints, behaviors, interests and dislikings. This profile is then used to predict the user and select and deploy advertisements that might be relevant for the user.