LiveRamp: Difference between revisions
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|Website=https://liveramp.com/ | |Website=https://liveramp.com/ | ||
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'''{{Wplink|LiveRamp}}''' is a data broker company that operates a data connectivity platform specializing in identity resolution and data onboarding services. The company enables businesses to connect customer data across platforms and technologies for targeted marketing and analytics purposes.<ref name="liveramp-website">{{cite web |url=https://liveramp.com/ |title=LiveRamp - The Data Collaboration Platform of Choice |website=LiveRamp |access-date=2025-05-07 |archive-url=http://web.archive.org/web/20260222005707/https://liveramp.com/ |archive-date=22 Feb 2026}}</ref> Originally founded as a startup in 2011 and acquired by Acxiom in 2014 for $310 million, LiveRamp later became the parent company's name after spinning off Acxiom's Marketing Solutions division to Interpublic Group in 2018.<ref name="wiki-liveramp">{{cite web |url=https://en.wikipedia.org/wiki/LiveRamp |title=LiveRamp - Wikipedia |website=Wikipedia |date=2024-12-11 |access-date=2025-05-07 |archive-url=http://web.archive.org/web/20251113022023/https://en.wikipedia.org/wiki/LiveRamp |archive-date=13 Nov 2025}}</ref> | |||
==Consumer impact summary== | ==Consumer impact summary== | ||
===User privacy=== | ===User privacy=== | ||
LiveRamp's core business revolves around collecting, processing, and facilitating the exchange of vast amounts of personal data, raising significant privacy concerns.<ref name="computing-stalker">{{cite web |url=https://www.computing.co.uk/news/4180665/stalker-broker-liveramp-reported-uk-french-regulators |title='Like a stalker': LiveRamp reported to ICO |website=Computing |access-date=2025-05-07 |archive-url=http://web.archive.org/web/20250723082306/https://www.computing.co.uk/news/4180665/stalker-broker-liveramp-reported-uk-french-regulators |archive-date=23 Jul 2025}}</ref> The company maintains identity databases on approximately 700 million consumers globally, including 45 million in the UK and 25 million in France.<ref name="sauder-lawsuit">{{cite web |url=https://sauderschelkopf.com/investigations/liveramp-data-broker-privacy-class-action-lawsuit-investigation/ |title=LiveRamp Data Broker Privacy Class Action Lawsuit Investigation |website=Sauder Schelkopf |date=2025-01-25 |access-date=2025-05-07 |archive-url=http://web.archive.org/web/20251116085931/https://sauderschelkopf.com/investigations/liveramp-data-broker-privacy-class-action-lawsuit-investigation/ |archive-date=16 Nov 2025}}</ref> LiveRamp creates unique identifiers called "RampIDs" that connect individuals' online activities with their offline identities, enabling comprehensive tracking across devices and platforms.<ref name="improvado">{{cite web |url=https://improvado.io/blog/what-does-liveramp-do |title=LiveRamp Explained: Data Connectivity & Identity [2025] |website=Improvado |access-date=2025-05-07 |archive-url=http://web.archive.org/web/20260116164722/https://improvado.io/blog/what-does-liveramp-do |archive-date=16 Jan 2026}}</ref> This extensive profiling occurs largely without consumers' meaningful awareness or explicit consent, as the company operates behind the scenes of the digital advertising ecosystem.<ref name="markup">{{cite web |url=https://themarkup.org/privacy/2021/04/01/the-little-known-data-broker-industry-is-spending-big-bucks-lobbying-congress |title=The Little-Known Data Broker Industry Is Spending Big Bucks Lobbying Congress |website=The Markup |date=2021-04-01 |access-date=2025-05-07 |archive-url=http://web.archive.org/web/20260214163329/https://themarkup.org/privacy/2021/04/01/the-little-known-data-broker-industry-is-spending-big-bucks-lobbying-congress |archive-date=14 Feb 2026}}</ref> | LiveRamp's core business revolves around collecting, processing, and facilitating the exchange of vast amounts of personal data, raising significant privacy concerns.<ref name="computing-stalker">{{cite web |url=https://www.computing.co.uk/news/4180665/stalker-broker-liveramp-reported-uk-french-regulators |title='Like a stalker': LiveRamp reported to ICO |website=Computing |access-date=2025-05-07 |archive-url=http://web.archive.org/web/20250723082306/https://www.computing.co.uk/news/4180665/stalker-broker-liveramp-reported-uk-french-regulators |archive-date=23 Jul 2025}}</ref> The company maintains identity databases on approximately 700 million consumers globally, including 45 million in the UK and 25 million in France.<ref name="sauder-lawsuit">{{cite web |url=https://sauderschelkopf.com/investigations/liveramp-data-broker-privacy-class-action-lawsuit-investigation/ |title=LiveRamp Data Broker Privacy Class Action Lawsuit Investigation |website=Sauder Schelkopf |date=2025-01-25 |access-date=2025-05-07 |archive-url=http://web.archive.org/web/20251116085931/https://sauderschelkopf.com/investigations/liveramp-data-broker-privacy-class-action-lawsuit-investigation/ |archive-date=16 Nov 2025}}</ref> LiveRamp creates unique identifiers called "RampIDs" that connect individuals' online activities with their offline identities, enabling comprehensive tracking across devices and platforms.<ref name="improvado">{{cite web |url=https://improvado.io/blog/what-does-liveramp-do |title=LiveRamp Explained: Data Connectivity & Identity [2025] |website=Improvado |access-date=2025-05-07 |archive-url=http://web.archive.org/web/20260116164722/https://improvado.io/blog/what-does-liveramp-do |archive-date=16 Jan 2026}}</ref> This extensive profiling occurs largely without consumers' meaningful awareness or explicit consent, as the company operates behind the scenes of the digital advertising ecosystem.<ref name="markup">{{cite web |url=https://themarkup.org/privacy/2021/04/01/the-little-known-data-broker-industry-is-spending-big-bucks-lobbying-congress |title=The Little-Known Data Broker Industry Is Spending Big Bucks Lobbying Congress |website=The Markup |date=2021-04-01 |access-date=2025-05-07 |archive-url=http://web.archive.org/web/20260214163329/https://themarkup.org/privacy/2021/04/01/the-little-known-data-broker-industry-is-spending-big-bucks-lobbying-congress |archive-date=14 Feb 2026}}</ref> | ||
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==See also== | ==See also== | ||
*[[Data brokers]] | *[[Data brokers]] | ||
*[[ | *[[Personalized ads]] | ||
==References== | ==References== | ||
{{ | {{Reflist}} | ||
[[Category: | [[Category:{{PAGENAME}}]] | ||