BowFlex, Inc.

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BowFlex, Inc.

Basic information
Founded	1986
Legal Structure	Public
Industry	Fitness
Also known as
Official website	https://www.bowflex.com/

BowFlex, Inc. is a fitness-equipment manufacturer headquartered in Vancouver, Washington.

Overview of consumer impact

User privacy

• The BowFlex privacy policy includes a post-purchase EULA modification where the user must opt out of the sale of their data.

• BowFlex collects biometric information and will disclose it to "third parties who may acquire your information as a result of a merger, acquisition or other ownership transition".

User freedom

• JRNY service includes digital rights management, which restricts access to stock Android features, like installing apps.
• Even with a JRNY subscription, you are limited to a small subset of streaming platform applications.
• BowFlex includes forced arbitration in its end-user license agreement

Incidents

JRNY service

JRNY is an "adaptive fitness membership" provided by BowFlex that is facilitated by their Android-equipped fitness hardware.

Recalls (2025)

On June 5, 2025, The United States Consumer Product Safety Commission recalled over 3.7 million BowFlex 552 adjustable dumbbells due to an impact hazard caused when the weight plates "dislodge from the handle during use"