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Avid Technology: Difference between revisions

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{{CompanyCargo
{{CompanyCargo
|Founded=1987
|Founded=1987
|Industry=Audio, Music, Video
|Industry=Pro Audio, Pro Video, Music, Broadcast
|Logo=Pure Purple AVID Logo.png
|Logo=Pure Purple AVID Logo.png
|ParentCompany=Symphony Technology Group
|ParentCompany=Symphony Technology Group
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}}
}}


'''Avid Technology Inc.''' is a US-based multimedia and technology company located in Massachusetts formed in 1987 that specializes in providing solutions for the professional audio, video, and media markets.
'''Avid Technology Inc.''' is a US-based multimedia and technology company located in Massachusetts formed in August of 1987 that specializes in providing solutions for the professional audio, video, and media markets. They are most well known for the music software Pro Tools, scoring software Sibelius, and video editing software Media Composer.


Avid Technology is owned by the parent [[wikipedia:Private_equity|private equity]] group Symphony Technology Group (STG) as of 2023.
Avid Technology is owned by the parent [[wikipedia:Private_equity|private equity]] group Symphony Technology Group (STG) as of 2023.
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===Proprietary Solutions===
===Proprietary Solutions===


*'''DigiLink Mini''' (HD/HDX Family digital interface connector)<ref>{{Cite web |date=22 Apr 2026 |title=DigiLink Cables |url=https://www.avid.com/products/DigiLink-Cables |url-status=live |access-date=22 Apr 2026 |website=Avid.com}}</ref>
*'''DigiLink Mini''' - HD/HDX Family digital interface connector<ref>{{Cite web |date=22 Apr 2026 |title=DigiLink Cables |url=https://www.avid.com/products/DigiLink-Cables |url-status=live |access-date=22 Apr 2026 |website=Avid.com}}</ref>
*'''EUCON [Extended User Control]''' (Closed system of software and hardware integration, 3rd parties may integrate EUCON components into their applications but Avid manufactures the hardware and software control is one sided [EUCON controls software, but software cannot])<ref>{{Cite web |date=22 Apr 2026 |title=What is EUCON |url=https://www.avid.com/pro-tools/control-surfaces/what-is-eucon |url-status=live |access-date=22 Apr 2026 |website=Avid.com}}</ref>
*'''EUCON [Extended User Control]''' - Closed system of software and hardware integration, 3rd parties may integrate EUCON components into their applications but Avid manufactures the hardware and software control is one sided (EUCON controls software, but software cannot)<ref>{{Cite web |date=22 Apr 2026 |title=What is EUCON |url=https://www.avid.com/pro-tools/control-surfaces/what-is-eucon |url-status=live |access-date=22 Apr 2026 |website=Avid.com}}</ref>
*'''Avid DNx codec [formerly DNxHD and DNxHR]''' (Lossy post-production codec used for multi-gen video compositing with reduced storage and bandwidth limits; tailored for the pro video space in cinematography and broadcast)<ref>{{Cite web |date=21 Apr 2026 |title=Avid DNx naming scheme and data rates |url=https://kb.avid.com/pkb/articles/en_US/Knowledge/Avid-DNx-naming-scheme-and-data-rates |url-status=live |access-date=22 Apr 2026 |website=Avid Knowledge Base}}</ref> <small>[''Note: Download the whitepaper linked in the cite for full info on DNx'']</small>
*'''Avid DNx codec [formerly DNxHD and DNxHR]''' - Lossy post-production codec used for multi-gen video compositing with reduced storage and bandwidth limits; tailored for the pro video space in cinematography and broadcast<ref>{{Cite web |date=21 Apr 2026 |title=Avid DNx naming scheme and data rates |url=https://kb.avid.com/pkb/articles/en_US/Knowledge/Avid-DNx-naming-scheme-and-data-rates |url-status=live |access-date=22 Apr 2026 |website=Avid Knowledge Base}}</ref> <small>[''Note: Download the whitepaper linked in the cite for full info on DNx'']</small>
*'''AAX Plugin Format [Avid Audio eXtention]''' (Exclusive plugin container format for Pro Tools and Media Composer, no compatibility with VST or AU plugins natively)<ref>{{Cite web |date=2026-04-03 |title=AAX (Avid Audio Extension) – Definition & Detailed Explanation – Audio Software Glossary |url=https://audiodramaproduction.com/audio-software-glossary/aax-avid-audio-extension/ |url-status=live |access-date=22 Apr 2026 |website=AudioDramaProduction.com}}</ref>
*'''AAX Plugin Format [Avid Audio eXtention]''' - Exclusive plugin container format for Pro Tools and Media Composer, no compatibility with VST or AU plugins natively<ref>{{Cite web |date=2026-04-03 |title=AAX (Avid Audio Extension) – Definition & Detailed Explanation – Audio Software Glossary |url=https://audiodramaproduction.com/audio-software-glossary/aax-avid-audio-extension/ |url-status=live |access-date=22 Apr 2026 |website=AudioDramaProduction.com}}</ref>


===Strict End of Life Policy===
===Strict End of Life Policy===
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===Media Composer===
===Media Composer===
A [[wikipedia:Non-linear_editing|non-linear editor (NLE)]] designed for post-production video work for TV and film workflows.<ref>{{Cite web |date=22 Apr 2026 |title=Media Composer - Professional Video Editing Software |url=https://www.avid.com/media-composer |url-status=live |access-date=22 Apr 2026 |website=Avid.com}}</ref>
A [[wikipedia:Non-linear_editing|non-linear editor (NLE)]] designed for post-production video work for TV and film postproduction workflows.<ref>{{Cite web |date=22 Apr 2026 |title=Media Composer - Professional Video Editing Software |url=https://www.avid.com/media-composer |url-status=live |access-date=22 Apr 2026 |website=Avid.com}}</ref>


====Media Composer Systems====
====Media Composer Systems====
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