Ferrari: Difference between revisions
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|Website=https://www.ferrari.com/ | |Website=https://www.ferrari.com/ | ||
|Description=Automotive manufacturer of high-end sports cars | |Description=Automotive manufacturer of high-end sports cars | ||
|Logo=Ferrari logo.svg}} | |Logo=Ferrari logo.svg | ||
}} | |||
'''{{wplink|Ferrari|Ferrari}}''' is an Italian luxury sports car manufacturer. It was founded on 13 September, 1939 by Enzo Ferrari. | '''{{wplink|Ferrari|Ferrari}}''' is an Italian luxury sports car manufacturer. It was founded on 13 September, 1939 by Enzo Ferrari. | ||
==Consumer | ==Consumer impact summary== | ||
===User freedom=== | |||
===User | Ferrari has limited the freedom to customize their vehicles that customers have purchased on the grounds of trademark infringement. Examples of this practice include high-profile clients who have been placed on a "ban list" for modifying their vehicles. | ||
Ferrari has limited the freedom to customize their vehicles that customers have purchased on the grounds of trademark infringement. Examples of this practice include high-profile clients who have been placed on a | |||
Ferrari also prevents customers from selling their vehicles within a certain time frame. | Ferrari also prevents customers from selling their vehicles within a certain time frame. | ||
<!--===User | <!--===User privacy=== | ||
no issues ID'd--> | no issues ID'd--> | ||
===Business model=== | |||
Ferrari's primary business model is selling luxury vehicles to consumers. Ferrari uses the money to develop racing vehicles for use in competitions. | |||
===Market control=== | |||
Ferrari is intentionally an extremely exclusive brand which prevents it from achieving a majority market control. Ferrari's automotive niche is located in the luxury sports car area, which is also dominated by companies like Lamborghini, Bugatti, Mclaren, and Aston Martin. | |||
===Market | |||
Ferrari is intentionally an extremely exclusive brand which prevents it from achieving a majority market control. | |||
==Incidents== | ==Incidents== | ||
In 2014, Canadian electronic music producer Deadmau5 (Joel Zimmerman) drew international attention for customizing his Ferrari 458 Italia with a colorful Nyan Cat–themed vinyl wrap, custom floor mats, and modified Ferrari badging that read | ===Ferrari cease-and-desist over Deadmau5's "Purrari" (''2014'')=== | ||
In 2014, Canadian electronic music producer Deadmau5 (Joel Zimmerman) drew international attention for customizing his Ferrari 458 Italia with a colorful Nyan Cat–themed vinyl wrap, custom floor mats, and modified Ferrari badging that read "Purrari". The car, which he prominently used in events such as the Gumball 3000 rally and in his online "Coffee Run" video series, became popularly known by the nickname ''Purrari''. Ferrari, however, objected to the modifications, particularly the parody badging and branding, arguing that they infringed on its trademarks and diluted the brand's image. Ferrari North America issued a cease-and-desist letter demanding the removal of the custom elements. Zimmerman complied, removing the wrap and "Purrari" logos before offering the car for sale. The dispute, widely reported in automotive and music media, highlighted Ferrari's aggressive defense of its brand identity and its broader history of restricting unauthorized customization or resales of its vehicles, even when carried out by high-profile owners.<ref>{{Cite web |last=Ungureanu |first=Ionut |title=Ferrari Demanded Deadmau5 to Lose the Nyan Wrap |url=https://www.autoevolution.com/news/ferrari-demanded-deadmau5-to-lose-the-nyan-wrap-85812.html |website=autoevolution |date=28 Aug 2014 |access-date=26 Jun 2026 |url-status=live |archive-url=http://web.archive.org/web/20240701075011/https://www.autoevolution.com/news/ferrari-demanded-deadmau5-to-lose-the-nyan-wrap-85812.html |archive-date=1 Jul 2024}}</ref> | |||
==Products== | ==Products== | ||
| Line 44: | Line 41: | ||
==References== | ==References== | ||
{{ | {{Reflist}} | ||
[[Category:{{PAGENAME}}]] | [[Category:{{PAGENAME}}]] | ||
Latest revision as of 03:43, 27 June 2026
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| Basic information | |
|---|---|
| Founded | 1939-09-13 |
| Legal Structure | Private |
| Industry | Automotive |
| Also known as | |
| Official website | https://www.ferrari.com/ |
Ferrari is an Italian luxury sports car manufacturer. It was founded on 13 September, 1939 by Enzo Ferrari.
Consumer impact summary
[edit | edit source]User freedom
[edit | edit source]Ferrari has limited the freedom to customize their vehicles that customers have purchased on the grounds of trademark infringement. Examples of this practice include high-profile clients who have been placed on a "ban list" for modifying their vehicles.
Ferrari also prevents customers from selling their vehicles within a certain time frame.
Business model
[edit | edit source]Ferrari's primary business model is selling luxury vehicles to consumers. Ferrari uses the money to develop racing vehicles for use in competitions.
Market control
[edit | edit source]Ferrari is intentionally an extremely exclusive brand which prevents it from achieving a majority market control. Ferrari's automotive niche is located in the luxury sports car area, which is also dominated by companies like Lamborghini, Bugatti, Mclaren, and Aston Martin.
Incidents
[edit | edit source]Ferrari cease-and-desist over Deadmau5's "Purrari" (2014)
[edit | edit source]In 2014, Canadian electronic music producer Deadmau5 (Joel Zimmerman) drew international attention for customizing his Ferrari 458 Italia with a colorful Nyan Cat–themed vinyl wrap, custom floor mats, and modified Ferrari badging that read "Purrari". The car, which he prominently used in events such as the Gumball 3000 rally and in his online "Coffee Run" video series, became popularly known by the nickname Purrari. Ferrari, however, objected to the modifications, particularly the parody badging and branding, arguing that they infringed on its trademarks and diluted the brand's image. Ferrari North America issued a cease-and-desist letter demanding the removal of the custom elements. Zimmerman complied, removing the wrap and "Purrari" logos before offering the car for sale. The dispute, widely reported in automotive and music media, highlighted Ferrari's aggressive defense of its brand identity and its broader history of restricting unauthorized customization or resales of its vehicles, even when carried out by high-profile owners.[1]
Products
[edit | edit source]See Ferrari#Road_cars.
See also
[edit | edit source]References
[edit | edit source]- ↑ Ungureanu, Ionut (28 Aug 2014). "Ferrari Demanded Deadmau5 to Lose the Nyan Wrap". autoevolution. Archived from the original on 1 Jul 2024. Retrieved 26 Jun 2026.