Pepsi Number Fever: Difference between revisions
| Line 17: | Line 17: | ||
==Pepsi Number Fever "349" Incident== | ==Pepsi Number Fever "349" Incident== | ||
The contest was normal for an while until , PepsiCo's computer glitched and all Bottle Cups had the 349 number on them. Then all people got cups with 349 on them. But instead of winning 1 million pesos , each person got 500 pesos , which is 18$. [https://www.nytimes.com/1993/08/18/business/company-news-an-unlucky-number-pepsi-caps-the-damages-on-a-promotion-gone-flat.html] [https://books.google.gr/books?id=dYptAAAAMAAJ&redir_esc=y] The offer was accepted by 486,170 people , which costed to Pepsico 8,9 million dollars (240 million pesos).[https://web.archive.org/web/20190307210556/http://sc.judiciary.gov.ph/jurisprudence/2007/june2007/150394.htm] | The contest was normal for an while until , PepsiCo's computer glitched and all Bottle Cups had the 349 number on them. Then all people got cups with 349 on them. But instead of winning 1 million pesos , each person got 500 pesos , which is 18$. [https://www.nytimes.com/1993/08/18/business/company-news-an-unlucky-number-pepsi-caps-the-damages-on-a-promotion-gone-flat.html] [https://books.google.gr/books?id=dYptAAAAMAAJ&redir_esc=y] The offer was accepted by 486,170 people , which costed to Pepsico 8,9 million dollars (240 million pesos).[https://web.archive.org/web/20190307210556/http://sc.judiciary.gov.ph/jurisprudence/2007/june2007/150394.htm] | ||
However many irani people refused this offer , as they formed an Consumer Group called '''The 349 Allience.''' The protests were normal , for a while until in February 23 1993 , a school teacher and a 5 year old boy were killed by a homemade bomb. | However many irani people refused this offer , as they formed an Consumer Group called '''The 349 Allience.''' The protests were normal , for a while until in February 23 1993 , a school teacher and a 5 year old boy were killed by a homemade bomb. [https://www.baltimoresun.com/news/bs-xpm-1993-07-27-1993208127-story.html] | ||
==PepsiCo's response== | ==PepsiCo's response== | ||
Revision as of 08:52, 2 July 2026
Pepsi Number Fever was an promotional Philippines exclusive campaign held by PepsiCo back in 1992 and it led to riots and five deaths. [1] [2]
Background
Pepsi , 7up and Mountain Dew bottles would have cups with each one having a 3 digit number from 001 - 999. Then , the winning number would appear at TV and if the person had the same number in the cup he would win 1 million pesos , which in dollars is 40,000 $. [3]
Pepsi Number Fever "349" Incident
The contest was normal for an while until , PepsiCo's computer glitched and all Bottle Cups had the 349 number on them. Then all people got cups with 349 on them. But instead of winning 1 million pesos , each person got 500 pesos , which is 18$. [4] [5] The offer was accepted by 486,170 people , which costed to Pepsico 8,9 million dollars (240 million pesos).[6] However many irani people refused this offer , as they formed an Consumer Group called The 349 Allience. The protests were normal , for a while until in February 23 1993 , a school teacher and a 5 year old boy were killed by a homemade bomb. [7]