Advertising overload: Difference between revisions

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Advertising overload refers to the practice of not only integrating advertising as a source of revenue in software and websites, but also increasing the number of ads within platforms that consumers use. This has increasingly caused inconvenience to consumers. A commonly cited issue is the length of unskippable ads, which are forcibly shown to people who need to watch CPR videos, with these ad durations only growing longer over time.^[1]^[2]

Applications in industries

Operating systems

Operating systems have been experiencing this decline into advertising, mostly from the large market lead Windows. King's Candy Crush frequently comes pre-installed on Windows 10 operating systems,^[3] without consumer consent, and this game is additionally loaded with ads.^[4] Microsoft Solitaire Collection, a mainstay title for Windows devices, has had unnecessary ads inserted into the software.^[5]^[6] Users who purchased Windows 10+ licenses have reported a progressively increasing number of ads within the software.^[7]^[8]^[9] Windows 10 pop-ups that frequently advertise legacy users into purchasing Windows 11-supported hardware.^[10]

Smart televisions also have been seeing a sharp increase in advertisements within the operating system as well, such as Roku^[11] and Amazon Fire TV.^[12] Roku has faced criticism for its plans to introduce ads that appear whenever users pause a game they are playing.^[13] This does cause concern since these detection systems depend on constant spying on consumer's activities.

Users of Xbox One/Series^[14]^[15] and PlayStation 4/5 consoles,^[16]^[17]^[18] have been receiving ads on the home screens of their systems for over a decade.^[19] This practice dates back to the prior console generation, such as on the Xbox 360.^[20]

Streaming services

In the late 2010s, there was a polarizing shift within the streaming service industry, wherein new free streaming services such as IMDB TV and Roku Television would be offered, with the caveat of ads.^[21] This had then inspired corporations who operated premium streaming services to do the same. In the early 2020s, paying users would then be forced to watch ads.^[22] Since then, users have only been reporting an increase in the amounts of ads^[23] that they watch on their services.^[24] These premium providers, such as Netflix,^[25] do offer versions of their services that are ad free at a higher cost. Consumers have labeled this practice as a form of extortion.^[26] Plex is one of the few services which only offer a paid, ad-supported version of its platform.

These ad-free tiers additionally are increasing in price,^[26] so it often forces consumers who are disinterested in alternative means to either pay an excessive amount of money to watch their favorite media, or be barraged by increasing ads.^[23]^[24]

Traditional Gaming

While not on par with its Mobile gaming counterpart, traditional video games have also been experiencing this heavy increase in advertising, albeit, mostly towards encouraging consumers to purchase products from the game's storefront. This has especially been seen and documented from titles such as Call of Duty and Fortnite. The home screen and launch screen experience for these games often aim to direct players toward the storefront, encouraging them to purchase whatever low-cost microtransactions are being promoted that day. [needs citation]

[Insert screenshots from Call of Duty and Fortnite]

Additionally, Activision Blizzard has a dedicated advertising division for companies to advertise their products inside their games.^[27] Epic Games has done a similar thing.^[28]^[29] It is expected that legitimate ads may be progressively more pervasive within the media that users pay for.^[30]^[31]

Additionally, some platforms have gone so far as to send users notifications explicitly promoting these new products available for purchase within the game.^[32] Most have kept these notifications in-game,^[33] but some have been reported to leave notification pop-ups directly on users' devices.^[34]^[35] It is entirely plausible that these marketplace advertisements will increase in popularity from publishers as time goes on.

Mobile gaming

A feature often associated with mobile games in the modern day are ads, especially misleading ads.^[36]^[37] Unfortunately, publishers such as Puzzle1Studio, Metacore Games, and Rovio have a history of publishing titles that corner the consumer into frequently watching ads in the middle of their games.^[38] This practice additionally leeches into Microtransactions, wherein these app developers will intentionally try to coax users into watching ads, such as for increased rewards, or to reduce cooldown times.^[38]^[39]

Major software distribution platforms, such as the Google Play store or the iOS App Store, often allow this behavior^[39] to persist from app developers, even featuring these ad-heavy games.

Social Media

Stub section, necessarily important but just not enough research done yet to write.

Web

See also: Advertising Overload in Websites

Ever since the introduction of cookies in the early 1990s, websites have been trying to make progressively more money off of advertisers. This pattern used to be easily thwarted, as in the early days of the web, consumers could simply choose not to visit these websites to avoid being so pervasively served advertisements. Unfortunately, in modern times, consumers lack this capability, as mass advertising has now become a systemic problem. Popular news sources, such as The New York Times, The Wall Street Journal, and others, are filled to the brim with advertisements. As mentioned by publications such as The Huffington Post,^[40] The Conversation,^[41] and B2,^[42] the web itself has too many ads.

Notable Examples

This section is a stub, please add to it!

YouTube

Call of Duty

Windows

References

[1] ttps://www.dailymail.co.uk/health/article-12143973/YouTube-playing-30-second-adverts-AID-videos.html

[2] ttps://1059themountain.com/mornings/youtube-playing-three-minute-ads-prior-to-first-aid-videos/

[3] ttps://www.pcmag.com/news/windows-10-will-come-with-candy-crush-saga-pre-installed

[4] ttps://www.clashofgaming.com/en/problems-with-ads-in-candy-crush-saga-solutions-and-tips

[5] ttps://answers.microsoft.com/en-us/windows/forum/all/unwanted-ads-in-solitaire-collection/814c97f6-30e5-478d-89f0-dfcad1085485

[6] ttps://www.gameslearningsociety.org/how-to-stop-ads-on-microsoft-solitaire-collection/

[7] ttps://www.howtogeek.com/269331/how-to-disable-all-of-windows-10s-built-in-advertising/

[8] ttps://www.consumerreports.org/electronics-computers/computers/windows-11-how-to-get-rid-of-ads-and-other-shortcomings-a7800213441/

[9] ttps://answers.microsoft.com/en-us/windows/forum/all/every-time-i-login-to-my-pc-a-screen-advertising/6f83ad8a-3dab-43ef-871e-979b58965f6f

[10] ttps://www.pcmag.com/news/microsoft-pushes-copilot-plus-pcs-on-windows-10-users-with-pop-up-ads

[11] ttps://advertising.roku.com/

[12] ttps://advertising.amazon.com/resources/ad-specs/fire-tv

[13] ttps://kotaku.com/roku-patent-hdmi-tech-tv-ads-game-console-pause-screen-1851388976

[14] ttps://kotaku.com/xbox-series-x-s-dashboard-update-game-pass-ui-1850679127

[15] ttps://gamerant.com/xbox-full-screen-ads/

[16] ttps://www.ign.com/articles/ps5-homescreen-now-replaces-unique-video-game-art-with-annoying-ads-you-cant-turn-off

[17] ttps://www.thegamer.com/ps5-dashboard-ads-were-a-bug-tech-issue-removed/

[18] ttps://mp1st.com/news/ps5-new-ui-update-also-brought-unwanted-forced-news-feed-and-ads-to-select-titles

[19] ttps://ar.inspiredpencil.com/pictures-2023/xbox-one-dashboard-ads Editor's Note: Page mostly is an archive of dashboard ads for Xbox consoles

[20] ttps://www.neogaf.com/threads/the-ads-finally-were-removed-from-the-xbox-360-dashboard.1549854/

[21] ttps://en.wikipedia.org/wiki/Free_ad-supported_streaming_television

[22] ttps://help.netflix.com/en/node/126831

[:0-23] 23.0 ^23.1 https://www.statista.com/statistics/1307619/video-streaming-advertising-frequency-by-generation-us/

[:1-24] 24.0 ^24.1 https://9meters.com/entertainment/streaming/amazon-prime-video-increases-advertisements-in-the-us-to-boost-revenue-increase-ad-free-signups

[25] ttps://help.netflix.com/en/node/126831

[:2-26] 26.0 ^26.1 https://www.fastcompany.com/90956587/why-every-streaming-service-wants-you-to-watch-ads-now

[27] ttps://www.activisionblizzardmedia.com/

[28] ttps://gomediashark.com/fortnite-ads/

[29] ttps://www.adotat.com/2023/01/fortnite-in-game-advertising-how-does-it-work/

[30] ttps://abiosgaming.com/press/in-game-adverting-fortnite/

[31] ttps://en.wikipedia.org/wiki/In-game_advertising

[32] ttps://exputer.com/news/games/ubisoft-technical-error-in-game-ad/

[33] ttps://www.reddit.com/r/GrandTheftAutoV/comments/l3xthb/how_to_get_rid_of_gta_online_ads_on_loading/

[34] ttps://support.google.com/googleplay/thread/204580579/why-am-i-constantly-having-game-app-ads-popping-up-even-when-i-m-not-playing-games?hl=en

[35] ttps://www.amazonforum.com/s/question/0D56Q0000CLnjCLSQZ/game-ads-keep-popping-up-every-1530-seconds

[36] ttps://gamingonphone.com/editorial/how-misleading-mobile-game-ads-are-hurting-the-industry/

[37] ttps://afkgaming.com/global/false-promises-real-profits-why-misleading-ads-work-for-mobile-games

[:3-38] 38.0 ^38.1 https://pittnews.com/article/177875/opinions/opinion-oh-my-god-please-stop-the-excessive-ads-on-mobile-games/

[:4-39] 39.0 ^39.1 https://www.androidpolice.com/google-apple-share-blame-for-mobile-gamings-awful-reputation/

[40] ttps://www.huffpost.com/entry/yes-there-are-too-many-ads-online-yes-you-can-stop_b_589b888de4b02bbb1816c297

[41] ttps://theconversation.com/why-is-the-internet-overflowing-with-rubbish-ads-and-what-can-we-do-about-it-237980

[42] ttps://www.b2.ai/ad-overload-are-publishers-showing-too-many-ads/

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@@ Line 2: / Line 2: @@
-Advertising overload is the practice of not only integrating advertising as a source of revenue in software and websites, but to also increase the population of ads within platforms that consumers end up using. This has often brought inconvenience to consumers, at an increasing rate. A commonly-cited issue are how long unskippable ads are forcibly shown to people who need to watch CPR videos, and these times only increasing.<ref>https://www.dailymail.co.uk/health/article-12143973/YouTube-playing-30-second-adverts-AID-videos.html</ref><ref>https://1059themountain.com/mornings/youtube-playing-three-minute-ads-prior-to-first-aid-videos/</ref>
+Advertising overload refers to the practice of not only integrating advertising as a source of revenue in software and websites, but also increasing the number of ads within platforms that consumers use. This has increasingly caused inconvenience to consumers. A commonly cited issue is the length of unskippable ads, which are forcibly shown to people who need to watch CPR videos, with these ad durations only growing longer over time.<ref>https://www.dailymail.co.uk/health/article-12143973/YouTube-playing-30-second-adverts-AID-videos.html</ref><ref>https://1059themountain.com/mornings/youtube-playing-three-minute-ads-prior-to-first-aid-videos/</ref>
 ==Applications in industries==
 ===Operating systems===
-Operating systems have been experiencing this decline into advertising, mostly from the large market lead [[Windows]]. [[Activision Blizzard|King]]'s Candy Crush frequently comes pre-installed on [[Windows]] 10 operating systems,<ref>https://www.pcmag.com/news/windows-10-will-come-with-candy-crush-saga-pre-installed</ref> without first getting consumer consent, and this game has been additionally loaded with ads.<ref>https://www.clashofgaming.com/en/problems-with-ads-in-candy-crush-saga-solutions-and-tips</ref> Microsoft Solitaire Collection, a mainstay title for Windows devices, has had unnecessary ads inserted into the software.<ref>https://answers.microsoft.com/en-us/windows/forum/all/unwanted-ads-in-solitaire-collection/814c97f6-30e5-478d-89f0-dfcad1085485</ref><ref>https://www.gameslearningsociety.org/how-to-stop-ads-on-microsoft-solitaire-collection/</ref> Users who purchased Windows 10+ licenses have reported a progressively increasing number of ads within the software.<ref>https://www.howtogeek.com/269331/how-to-disable-all-of-windows-10s-built-in-advertising/</ref><ref>https://www.consumerreports.org/electronics-computers/computers/windows-11-how-to-get-rid-of-ads-and-other-shortcomings-a7800213441/</ref><ref>https://answers.microsoft.com/en-us/windows/forum/all/every-time-i-login-to-my-pc-a-screen-advertising/6f83ad8a-3dab-43ef-871e-979b58965f6f</ref> Windows 10 pop-ups that frequently advertise legacy users into purchasing Windows 11-supported hardware.<ref>https://www.pcmag.com/news/microsoft-pushes-copilot-plus-pcs-on-windows-10-users-with-pop-up-ads</ref>
+Operating systems have been experiencing this decline into advertising, mostly from the large market lead [[Windows]]. [[Activision Blizzard|King]]'s Candy Crush frequently comes pre-installed on [[Windows]] 10 operating systems,<ref>https://www.pcmag.com/news/windows-10-will-come-with-candy-crush-saga-pre-installed</ref> without consumer consent, and this game is additionally loaded with ads.<ref>https://www.clashofgaming.com/en/problems-with-ads-in-candy-crush-saga-solutions-and-tips</ref> Microsoft Solitaire Collection, a mainstay title for Windows devices, has had unnecessary ads inserted into the software.<ref>https://answers.microsoft.com/en-us/windows/forum/all/unwanted-ads-in-solitaire-collection/814c97f6-30e5-478d-89f0-dfcad1085485</ref><ref>https://www.gameslearningsociety.org/how-to-stop-ads-on-microsoft-solitaire-collection/</ref> Users who purchased Windows 10+ licenses have reported a progressively increasing number of ads within the software.<ref>https://www.howtogeek.com/269331/how-to-disable-all-of-windows-10s-built-in-advertising/</ref><ref>https://www.consumerreports.org/electronics-computers/computers/windows-11-how-to-get-rid-of-ads-and-other-shortcomings-a7800213441/</ref><ref>https://answers.microsoft.com/en-us/windows/forum/all/every-time-i-login-to-my-pc-a-screen-advertising/6f83ad8a-3dab-43ef-871e-979b58965f6f</ref> Windows 10 pop-ups that frequently advertise legacy users into purchasing Windows 11-supported hardware.<ref>https://www.pcmag.com/news/microsoft-pushes-copilot-plus-pcs-on-windows-10-users-with-pop-up-ads</ref>
-Smart televisions also have been seeing a sharp increase in advertisements within the operating system as well, such as [[Roku]]<ref>https://advertising.roku.com/</ref> and [[Amazon]] Fire TV.<ref>https://advertising.amazon.com/resources/ad-specs/fire-tv</ref> [[Roku]] especially has been in hot water for them wanting to integrate ads whenever you pause whatever game you are playing.<ref>https://kotaku.com/roku-patent-hdmi-tech-tv-ads-game-console-pause-screen-1851388976</ref> This does cause concern since these detection systems depend on constant spying on the consumer's activities.
+Smart televisions also have been seeing a sharp increase in advertisements within the operating system as well, such as [[Roku]]<ref>https://advertising.roku.com/</ref> and [[Amazon]] Fire TV.<ref>https://advertising.amazon.com/resources/ad-specs/fire-tv</ref> [[Roku]] has faced criticism for its plans to introduce ads that appear whenever users pause a game they are playing.<ref>https://kotaku.com/roku-patent-hdmi-tech-tv-ads-game-console-pause-screen-1851388976</ref> This does cause concern since these detection systems depend on constant spying on consumer's activities.
 [[File:Fire TV ads.png|thumb|A screenshot of the home screen for an Amazon Fire TV]]
 [[File:Xbox One Dashboard.jpg|thumb|The Xbox One dashboard as of 2022]]
-Users who own consoles for [[Xbox]] One/Series,<ref>https://kotaku.com/xbox-series-x-s-dashboard-update-game-pass-ui-1850679127</ref><ref>https://gamerant.com/xbox-full-screen-ads/</ref> and [[PlayStation]] 4/5 consoles,<ref>https://www.ign.com/articles/ps5-homescreen-now-replaces-unique-video-game-art-with-annoying-ads-you-cant-turn-off</ref><ref>https://www.thegamer.com/ps5-dashboard-ads-were-a-bug-tech-issue-removed/</ref><ref>https://mp1st.com/news/ps5-new-ui-update-also-brought-unwanted-forced-news-feed-and-ads-to-select-titles</ref> have been receiving ads on the home screens of their systems for over a decade at this point.<ref>https://ar.inspiredpencil.com/pictures-2023/xbox-one-dashboard-ads
+Users of [[Xbox]] One/Series<ref>https://kotaku.com/xbox-series-x-s-dashboard-update-game-pass-ui-1850679127</ref><ref>https://gamerant.com/xbox-full-screen-ads/</ref> and [[PlayStation]] 4/5 consoles,<ref>https://www.ign.com/articles/ps5-homescreen-now-replaces-unique-video-game-art-with-annoying-ads-you-cant-turn-off</ref><ref>https://www.thegamer.com/ps5-dashboard-ads-were-a-bug-tech-issue-removed/</ref><ref>https://mp1st.com/news/ps5-new-ui-update-also-brought-unwanted-forced-news-feed-and-ads-to-select-titles</ref> have been receiving ads on the home screens of their systems for over a decade.<ref>https://ar.inspiredpencil.com/pictures-2023/xbox-one-dashboard-ads
-Editor's Note: Page mostly is an archive of dashboard ads for Xbox consoles</ref> This practice has been occurring a console generation prior, such as on the [[Xbox]] 360.<ref>https://www.neogaf.com/threads/the-ads-finally-were-removed-from-the-xbox-360-dashboard.1549854/</ref>
+Editor's Note: Page mostly is an archive of dashboard ads for Xbox consoles</ref> This practice dates back to the prior console generation, such as on the [[Xbox]] 360.<ref>https://www.neogaf.com/threads/the-ads-finally-were-removed-from-the-xbox-360-dashboard.1549854/</ref>
 ===Streaming services===
-In the late 2010s, there was a polarizing shift within the streaming service industry, wherein new free streaming services such as IMDB TV and [[Roku]] Television would be offered, with the caveat of ads.<ref>https://en.wikipedia.org/wiki/Free_ad-supported_streaming_television</ref> This had then inspired corporations who operated premium streaming services to do the same. In the early 2020s, paying users would then be forced to watch ads.<ref>https://help.netflix.com/en/node/126831</ref> Since then, users have only been reporting an increase in the amounts of ads<ref name=":0">https://www.statista.com/statistics/1307619/video-streaming-advertising-frequency-by-generation-us/</ref> that they watch on their services.<ref name=":1">https://9meters.com/entertainment/streaming/amazon-prime-video-increases-advertisements-in-the-us-to-boost-revenue-increase-ad-free-signups</ref> These premium providers, such as [[Netflix]],<ref>https://help.netflix.com/en/node/126831</ref> do offer versions of their services that are ad free, which consumers have been decrying as extortion.<ref name=":2">https://www.fastcompany.com/90956587/why-every-streaming-service-wants-you-to-watch-ads-now</ref> Plex is one of the rare few services which only offer a paid, ad-supported version of its service.<!-- I paid for Plex premium, but still get ads, and I cannot find out how to disable them -->
+In the late 2010s, there was a polarizing shift within the streaming service industry, wherein new free streaming services such as IMDB TV and [[Roku]] Television would be offered, with the caveat of ads.<ref>https://en.wikipedia.org/wiki/Free_ad-supported_streaming_television</ref> This had then inspired corporations who operated premium streaming services to do the same. In the early 2020s, paying users would then be forced to watch ads.<ref>https://help.netflix.com/en/node/126831</ref> Since then, users have only been reporting an increase in the amounts of ads<ref name=":0">https://www.statista.com/statistics/1307619/video-streaming-advertising-frequency-by-generation-us/</ref> that they watch on their services.<ref name=":1">https://9meters.com/entertainment/streaming/amazon-prime-video-increases-advertisements-in-the-us-to-boost-revenue-increase-ad-free-signups</ref> These premium providers, such as [[Netflix]],<ref>https://help.netflix.com/en/node/126831</ref> do offer versions of their services that are ad free at a higher cost. Consumers have labeled this practice as a form of extortion.<ref name=":2">https://www.fastcompany.com/90956587/why-every-streaming-service-wants-you-to-watch-ads-now</ref> Plex is one of the few services which only offer a paid, ad-supported version of its platform.<!-- I paid for Plex premium, but still get ads, and I cannot find out how to disable them -->
 These ad-free tiers additionally are increasing in price,<ref name=":2" /> so it often forces consumers who are disinterested in alternative means to either pay an excessive amount of money to watch their favorite media, or be barraged by increasing ads.<ref name=":0" /><ref name=":1" />
@@ Line 30: / Line 30: @@
 ===Traditional Gaming===
-While not on par as to its Mobile gaming cousin, traditional video games have also been experiencing this heavy increase in advertising, albeit, mostly towards encouraging consumers to purchase products from the game's storefront. This has especially been seen and documented from titles such as Call of Duty and Fortnite. The home screen and launch screen experience for these games often try to market the player towards looking at the storefront to purchase whatever cheap microtransaction is for sale on that day. [needs citation]
+While not on par with its Mobile gaming counterpart, traditional video games have also been experiencing this heavy increase in advertising, albeit, mostly towards encouraging consumers to purchase products from the game's storefront. This has especially been seen and documented from titles such as Call of Duty and Fortnite. The home screen and launch screen experience for these games often aim to direct players toward the storefront, encouraging them to purchase whatever low-cost microtransactions are being promoted that day. [needs citation]
 [Insert screenshots from Call of Duty and Fortnite]
-Additionally, [[Activision Blizzard]] has a dedicated advertising division dedicated for companies to advertise their products inside their games.<ref>https://www.activisionblizzardmedia.com/</ref> [[Epic Games]] similarly done the same thing.<ref>https://gomediashark.com/fortnite-ads/</ref><ref>https://www.adotat.com/2023/01/fortnite-in-game-advertising-how-does-it-work/</ref> It is expected that legitimate ads may be progressively more pervasive within the media that users pay for.<ref>https://abiosgaming.com/press/in-game-adverting-fortnite/</ref><ref>https://en.wikipedia.org/wiki/In-game_advertising</ref>
+Additionally, [[Activision Blizzard]] has a dedicated advertising division for companies to advertise their products inside their games.<ref>https://www.activisionblizzardmedia.com/</ref> [[Epic Games]] has done a similar thing.<ref>https://gomediashark.com/fortnite-ads/</ref><ref>https://www.adotat.com/2023/01/fortnite-in-game-advertising-how-does-it-work/</ref> It is expected that legitimate ads may be progressively more pervasive within the media that users pay for.<ref>https://abiosgaming.com/press/in-game-adverting-fortnite/</ref><ref>https://en.wikipedia.org/wiki/In-game_advertising</ref>
-Additionally, some platforms have gone so far as to leave notifications for users explicitly for these new products to purchase from this game.<ref>https://exputer.com/news/games/ubisoft-technical-error-in-game-ad/</ref> Most have kept these notifications in-game,<ref>https://www.reddit.com/r/GrandTheftAutoV/comments/l3xthb/how_to_get_rid_of_gta_online_ads_on_loading/</ref><!-- There isn't a whole lot of documentation on everything advertised in GTAO, but when I used to play it, I remembered it often trying to encourage me to buy Shark Cards. --> but some have been reported to leave notification pop-ups directly on users' devices.<ref>https://support.google.com/googleplay/thread/204580579/why-am-i-constantly-having-game-app-ads-popping-up-even-when-i-m-not-playing-games?hl=en</ref><ref>https://www.amazonforum.com/s/question/0D56Q0000CLnjCLSQZ/game-ads-keep-popping-up-every-1530-seconds</ref> It is entirely plausible that these marketplace advertisements will increase in popularity from publishers as time goes on.
+Additionally, some platforms have gone so far as to send users notifications explicitly promoting these new products available for purchase within the game.<ref>https://exputer.com/news/games/ubisoft-technical-error-in-game-ad/</ref> Most have kept these notifications in-game,<ref>https://www.reddit.com/r/GrandTheftAutoV/comments/l3xthb/how_to_get_rid_of_gta_online_ads_on_loading/</ref><!-- There isn't a whole lot of documentation on everything advertised in GTAO, but when I used to play it, I remembered it often trying to encourage me to buy Shark Cards. --> but some have been reported to leave notification pop-ups directly on users' devices.<ref>https://support.google.com/googleplay/thread/204580579/why-am-i-constantly-having-game-app-ads-popping-up-even-when-i-m-not-playing-games?hl=en</ref><ref>https://www.amazonforum.com/s/question/0D56Q0000CLnjCLSQZ/game-ads-keep-popping-up-every-1530-seconds</ref> It is entirely plausible that these marketplace advertisements will increase in popularity from publishers as time goes on.
 ===Mobile gaming===
 A feature often associated with mobile games in the modern day are ads, especially [[False advertising|misleading ads]].<ref>https://gamingonphone.com/editorial/how-misleading-mobile-game-ads-are-hurting-the-industry/</ref><ref>https://afkgaming.com/global/false-promises-real-profits-why-misleading-ads-work-for-mobile-games</ref> Unfortunately, publishers such as Puzzle1Studio, Metacore Games, and [[Rovio]] have a history of publishing titles that corner the consumer into frequently watching ads in the middle of their games.<ref name=":3">https://pittnews.com/article/177875/opinions/opinion-oh-my-god-please-stop-the-excessive-ads-on-mobile-games/</ref> This practice additionally leeches into Microtransactions, wherein these app developers will intentionally try to coax users into watching ads, such as for increased rewards, or to reduce cooldown times.<ref name=":3" /><ref name=":4">https://www.androidpolice.com/google-apple-share-blame-for-mobile-gamings-awful-reputation/</ref>
-Major software distribution platforms such as the Google Play store or the iOS App Store will often allow this behavior<ref name=":4" /> to persist from app developers, even featuring these overloaded games.
+Major software distribution platforms, such as the Google Play store or the iOS App Store, often allow this behavior<ref name=":4" /> to persist from app developers, even featuring these ad-heavy games.
 ===Social Media===
@@ Line 48: / Line 48: @@
 ===Web===
   See also: [[Advertising overload in websites|Advertising Overload in Websites]]
-Ever since the introduction of cookies in the early 1990s, websites have been trying to make progressively more money off of advertisers. This pattern used to be easily thwarted, since the early days of the web meant that consumers could easily just choose to not visit these websites in order to not be so pervasively served with advertisements. Unfortunately in the modern day, consumers lack this capability, since mass advertising has become now a systemic problem. Popular news sources such as The NY Times, The Wall Street Journal, and more, are filled to the brim with advertisements. As mentioned by publications such as The Huffington Post,<ref>https://www.huffpost.com/entry/yes-there-are-too-many-ads-online-yes-you-can-stop_b_589b888de4b02bbb1816c297</ref> The Conversation,<ref>https://theconversation.com/why-is-the-internet-overflowing-with-rubbish-ads-and-what-can-we-do-about-it-237980</ref> and B2,<ref>https://www.b2.ai/ad-overload-are-publishers-showing-too-many-ads/</ref> the web itself has too many ads.
+Ever since the introduction of cookies in the early 1990s, websites have been trying to make progressively more money off of advertisers. This pattern used to be easily thwarted, as in the early days of the web, consumers could simply choose not to visit these websites to avoid being so pervasively served advertisements. Unfortunately, in modern times, consumers lack this capability, as mass advertising has now become a systemic problem. Popular news sources, such as The New York Times, The Wall Street Journal, and others, are filled to the brim with advertisements. As mentioned by publications such as The Huffington Post,<ref>https://www.huffpost.com/entry/yes-there-are-too-many-ads-online-yes-you-can-stop_b_589b888de4b02bbb1816c297</ref> The Conversation,<ref>https://theconversation.com/why-is-the-internet-overflowing-with-rubbish-ads-and-what-can-we-do-about-it-237980</ref> and B2,<ref>https://www.b2.ai/ad-overload-are-publishers-showing-too-many-ads/</ref> the web itself has too many ads.
 ==Notable Examples==