ATSC 3.0: Difference between revisions

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==Consumer impact summary==

NextGen TV has had privacy concerns over internet based viewer metrics/analytics and targeted advertising,<ref name=":1" /> voiced by FCC commissioner Geoffrey Starks in 2020,<ref>https://www.tvtechnology.com/atsc3/starks-warns-of-potential-privacy-data-issues-with-atsc-3-0</ref> ~~and more~~ importantly, the introduction of digital rights management to freely available television airwaves.<ref name=":1" />

NextGen TV has had privacy concerns over internet based viewer metrics/analytics and targeted advertising,<ref name=":1" /> voiced by FCC commissioner Geoffrey Starks in 2020.<ref>https://www.tvtechnology.com/atsc3/starks-warns-of-potential-privacy-data-issues-with-atsc-3-0</ref> More importantly, the introduction of digital rights management to freely available television airwaves.<ref name=":1" />

The authority for encryption in ATSC 3.0 is called A3SA.<ref>https://a3sa.com/</ref> According to a article on Techhive,<ref name=":0">https://www.techhive.com/article/2009693/nextgen-tv-drm-puts-future-of-the-over-the-air-dvr-in-doubt.html</ref> restrictions that could be imposed by A3SA's DRM might include:

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 ==Consumer impact summary==
-NextGen TV has had privacy concerns over internet based viewer metrics/analytics and targeted advertising,<ref name=":1" /> voiced by FCC commissioner Geoffrey Starks in 2020,<ref>https://www.tvtechnology.com/atsc3/starks-warns-of-potential-privacy-data-issues-with-atsc-3-0</ref> and more importantly, the introduction of digital rights management to freely available television airwaves.<ref name=":1" />
+NextGen TV has had privacy concerns over internet based viewer metrics/analytics and targeted advertising,<ref name=":1" /> voiced by FCC commissioner Geoffrey Starks in 2020.<ref>https://www.tvtechnology.com/atsc3/starks-warns-of-potential-privacy-data-issues-with-atsc-3-0</ref> More importantly, the introduction of digital rights management to freely available television airwaves.<ref name=":1" />
 The authority for encryption in ATSC 3.0 is called A3SA.<ref>https://a3sa.com/</ref> According to a article on Techhive,<ref name=":0">https://www.techhive.com/article/2009693/nextgen-tv-drm-puts-future-of-the-over-the-air-dvr-in-doubt.html</ref> restrictions that could be imposed by A3SA's DRM might include: