Video Games Europe

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Video Games Europe

Basic information
Founded	1998
Legal Structure	Private
Industry	Lobbyist firm
Official website	https://www.videogameseurope.eu/

Video Games Europe is a corporate lobbying group founded in 1998 and based within Belgium. The group consists of members both from major corporate gaming media publishers — such as Electronic Arts, Ubisoft, Activision Blizzard, Nintendo, and more — and national trade associations.

Background

This section is incomplete. This notice can be deleted once all the placeholder text has been replaced.

According to their Linkedin page:

We are the voice of Europe's thriving video games industry, representing major game companies and national trade associations across the continent.

Our mission is to advance the creative and innovative potential of video games while promoting responsible gameplay and the protection of the players.

We founded the Pan European Game Information system (PEGI) in 2003, to ensure age-appropriate and content-rated gaming experiences in 38 European countries.

In 2019, we launched Video Games Europe Esports, tapping into the exciting world of competitive gaming.

At Video Games Europe, we are committed to providing strategic data through projects like GameTrack and Games Sales Data. Check out our data insights and find out more about the video games industry in Europe

Their current board of executives has a Chair from Warner Bros. Games, with members from Roblox, Epic Games, Electronic Arts, Microsoft, Nintendo of Europe, Sony Interactive Entertainment, Take 2, Ubisoft, Bandai Namco Entertainment and Square Enix, among others.

Incidents

Statement against Stop Killing Games - July 2025

On 4 July 2025, the group made a statement speaking against the ongoing Stop Killing Games movement lead by Ross Scott. One of the reasons given was because it would make game development "too expensive". A longer document version was also published alongside the statement.