Pepsi Number Fever
Pepsi Number Fever was an promotional Philippines exclusive campaign held by PepsiCo back in 1992 and it led to riots and five deaths.
Background
Pepsi Number Fever "349" Incident
PepsiCo's response
Lawsuit
References
Pepsi Number Fever was an promotional Philippines exclusive campaign held by PepsiCo back in 1992 and it led to riots and five deaths.
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